Radical Sharing Works: This Guy Lets the World Use His Starbucks Card for Free - Business
Download this image to your phone, take it to Starbucks and scan it at the cash register: It'll get you a free coffee. It's part of a radical experiment in sharing that's teaching us something about mobile money in the process. "It's been extremely uplifting," Jonathan Stark tells GOOD. About one month ago, Stark posted the barcode image for his personal Starbucks card online, for anyone to use. Surprisingly, it still has money on it. Stark was researching broadcast mobile currency—how to transfer money or pay for goods with your phone. On July 7th, he loaded $30 onto his card and posted the image for his friends to use. But this time, the money didn't vanish. And since then, it's become an experiment in anonymous collective sharing. "Overall it's working," he says. As of about 11 a.m. "I would have thought the ratio would be more like 10 to 1," drinkers to donors, a pleasantly surprised Stark says. That's partly because of a few built in incentives that help this experiment along.
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