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Understanding the Influence Metric: What is the Klout Score?

Understanding the Influence Metric: What is the Klout Score?

7 Reasons To Rethink Social Scoring Inside Social Organizations- Before it’s too late “Manager A’s results with the department’s implementation of Program X were outstanding, but her internal Klout score is only a 43. Given her low influence score, it looks like she’s not as good a leader as Manager B. I know that Manager B has been with us only two years, and hasn’t yet finished Program Y, but look– her Klout score is 65! Can you imagine a conversation like this happening in your organization, where managers are evaluated and compared against each other based on their (internal) social media scores? I can imagine it, and the prospect scares me. “Social scoring”, as I’m discussing it here, includes any kind of single measure, profile or dashboard that evaluates a person’s use of social media tools (e.g., Yammer, Chatter, Twitter) within their work organization and/or among their organization’s stakeholders. It’s only a matter of time before Social Scoring moves inside our Social Organizations. Social media is moving into organizations, making organizations more “Social”.

Klout Updates How It Measures Your Social Influence How User-Generated Content Is Changing SEO Cathy Halligan is the senior vice president of sales and marketing for PowerReviews. Prior to joining PowerReviews, she was chief marketing officer and vice president of product management and multichannel integration at Walmart.com. Halligan also held executive positions at Williams-Sonoma, Gymboree and Lands' End. Google is at the social game again with the recent unveiling of Google+, a big bet for the company and an effort to show that it can keep up with Facebook in this increasingly important space. However, it’s important to recognize that the launch of Google+ is not just a run at Facebook — it’s a reflection of the increasing importance the company places on social signals in how it indexes, ranks and presents information to consumers. And despite some well-publicized failures in the past, Google has already had some significant success in social that has eluded the media spotlight. Consider this: In April 2010, Google incorporated customer reviews in many places. The results:

Klout CEO Confirms That Twitter Carries the Most Weight in Your Klout Score  Klout, the service that measures your social influence over more than 12 social networks, gives more weight to your Twitter activity than any other network. UPDATE: Klout Marketing Manager Megan Berry says that Klout looks at influence equally from all networks and Twitter does not actually have more weight on the Klout score than other networks. But while Klout recently opened up the ability to connect to Google+ they have not yet integrated that influence into the Klout score. "We are working swiftly to add this in and then those users with strongly engaged audiences on Google+ will see an increase in their Klout Score," Berry says. In a post on Google+, tech blogger and pundit Robert Scoble wrote that Klout CEO Joe Fernandez confirmed in an email that the top-weighted network for Klout is Twitter. LAUNCH has contacted Fernandez about the way Klout weights different networks. "Will Klout get me to put more time into Twitter?"

5 signs that customer co-creation is a trend to watch Updated Editor’s note: This story is part of our Microsoft-sponsored series on cutting-edge innovation. Dave Sloan is CEO of co-creation platform company Treehouse Logic. “Customer co-creation,” the practice of allowing customers to “build their own” products, is gaining quite a bit of traction among US online retailers. For example, custom messenger-bag maker Rickshaw Bagworks lets each customer design their own bag before it is made to order, and sportswear vendor Shortomatic lets shoppers upload images and overlay them on a pair of custom-designed swim trunks. Many e-commerce leaders — Nike, Dell.com, and Blue Nile, for example — have begun combining customer co-creation with social media tools to let customers share what they’ve created across social networks. Despite the global financial crisis “US online retail … managed to grow 11% in 2009 to reach $155.2 billion,” Forrester Research reported a few months ago. Here are 5 signs that social co-creation is a trend to watch. 1. 2. 3.

Why Klout Really Matters Klout is a social media tool that measures your online influence by evaluating your activity on a variety of social media sites like Facebook, Twitter, Google Plus, LinkedIn, Foursquare, YouTube, and others. It doesn’t just take into account your actions but also how your fans/followers/friends react to what you share. According to Klout’s website: “The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others.” The Klout Score uses data from social networks in order to measure: How many people you influence (after filtering out spam and bots — how many people are you really connected to).How much you influence them (what action do they take based on what you share).How influential they are (the reach and influence of the people that you inspire to take action — the ripple effect). All of that data is crunched together and you’re issued a score from 0-100, with 100 being the most influential. Guest Author:

Social Media ROI Statistics  I’m not sure I’d go a week without being asked about social media ROI and how it’s measured. And when people challenge digital/social investment, the world’s digerati probably wonder how the ROI on their multi-million dollar TVC’s, radio ads, catalogues and press ads are measured, tracked and re-invested accordingly… I’m really not sure what response I’d get if I ever actually asked it! So, I might make it my mission to post as much Social Media ROI statistics, presentations, case studies and infographics as I can find over the coming months. Well, here is one by MDG Advertising to kick it all off… Be Sociable, Share! Infographics, ROI, Social Media, Social Media Infographics, Social Media ROI, Social Media ROI Infographics

Experts differ on Klout's clout Popular social media "influence" firm Klout, took some knocks this week from folks angry about its changes. An early social media application used to influence people. The San Francisco-based firm produces a "Klout Score", from 1 to 100, indicating the (you guessed it) clout of folks across the social media talk-o-verse of Twitter, Facebook and sundry settings for our current era of computer-assisted solipsism. "The Klout Score measures influence based on your ability to drive action," says the firm. But due to a tweak this week in the formula the firm uses to calculate its scores, some folks saw their numbers drop 10 to 20 points in a widely-lamented leap. "The problem is that Klout's new scoring method is neither more accurate nor more transparent," said Brand&Capture's John McTigue, in a commentary critical of the change. Well who cares? So, we asked experts who have published on the topic, to comment on whether Klout really had any clout. A: What kind of decisions?

Un outil de suivis, d'influence sur les réseaux sociaux... by ocpourvoir Aug 30

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