TAG Heuer

Swiss Luxury Watches For Men | IWC Schaffhausen | Pilot Watches | IWC Watches Bremont TAG Heuer TAG Heuer S.A. (English pronunciation: /ˌtæɡ ˈhɔɪ.ər/ TAG HOY-ər) designs, manufactures and markets watches, chronographs and fashion accessories while also marketing eyewear and mobile phones manufactured under license by other companies and carrying the Tag Heuer brand name. TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in St-Imier, Switzerland. The company was purchased by TAG Group (Holdings) S.A. in 1985, when the Heuer brand became TAG Heuer. In 1999, TAG Group sold TAG Heuer to French luxury goods conglomerate LVMH Moët Hennessy • Louis Vuitton. The name Tag Heuer combines an abbreviation for Techniques d'Avant Garde and the surname Heuer. History[edit] TAG Heuer is based in Neuchâtel, Switzerland and is led by President and CEO John-Christophe Babin. Heuer triple-date chronograph (circa 1955) 1860 through 1880s[edit] 1910s[edit] In 1911, Heuer received a patent for the "Time of Trip", the first dashboard chronograph. 1930s and 1940s[edit] 1950s[edit]

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