Differentiating Between Social Media and Community Management
As someone who works with social media managers and community managers, it seems the line between the two types of positions is not terribly clear – and maybe doesn’t need to be – but I think it would be helpful to distinguish between the two. Why? Jim will often say that everyone is a community manager and he is right – everyone has a group of constituents which could be cultivated to drive better performance.
Why Executives HATE Social Media
I’m an executive and I HATE social media. There, I said it. It’s finally “out there.” But before you Twitter a flaming flash mob link to assemble pitchfork-wielding Second Life villagers outside my door, I urge you to take a deep breath, put down your double frappuccino, remove your earpiece, step away from your iPad, and set your iPhasers to stun, for I come in peace. If you’ve ever wondered why your CEO ALSO hates social media, social networking and, well, socializing in general, I urge you to continue reading. Just as Fox TV’s Masked Magician series demystified the tricks of the world’s most famous illusionists, I offer the following as both a behind-the-scenes peak and a confessional of sorts, into the mind of the executive.
Don't Blame Your Community: Ad Blocking Is Not Killing Any Sites
Every so often we hear about a random blog or website that freaks out and claims that ad blockers are "stealing" or somehow damaging websites. But it's quite a surprise to see a similar argument from a site like Ars Technica -- one of the top techie sites out there, which is now owned by Conde Nast. Over the weekend, Ars wrote an odd post claiming that ad blocking "is devastating to the sites you love." Ars decided to run an experiment where it blocked access to its content to any user using an ad blocker (with no warning or explanation). Not surprisingly, this pissed off a bunch of readers, and Ars now admits that it was a mistake in how it was handled -- but that it still believes ad blockers are harming sites.
8 misconceptions about Community Management
In nearly 10 years of working in various Community Management roles, I’ve heard and read a number of myths being perpetuated about what it’s like being an Online Community Manager, even the sort of person the discipline attracts. With the growth in importance of the Social Media Manager role, some of these myths have also started surfacing around that field. So, from the naive to the ridiculous via the insulting, here are 10 misconceptions about Community Management, and probably Social Media Management, that need to be put to bed already: 1.
LinkedIn Tips for Seeing Full Names of 3rd Degree Connections
I recently wrote about the change LinkedIn made that no longer allows people with a free LinkedIn account to view the full names of 3rd degree and group connections. While you can go through the trouble of using a search engine such as Bing to view any public LinkedIn profile, there are a few ways that you can find and view the full names of 3rd degree and group connections from within LinkedIn even if you only have a free account. LinkedIn Activity When you come across a 3rd degree or group connection that you would like to know the full name of… …open the profile, and if the person you are interested in has any LinkedIn activity in terms of network updates, you can actually see their full name in both activity sections. Of course, not everyone on LinkedIn updates their status, so this will only work for people who actively use this feature.
Please Rob Me Makes Foursquare Super Useful For Burglars
Location-based services are all the rage right now. Even everyone seems to agree that the controversial Google Buzz did at least one thing right in adding a location element to its mobile site. But as great as these services are for connecting social networking with actual social activity, there is a downside we’re all well aware of too: privacy. A new site throws this issue back into the spotlight in a humorous way. Please Rob Me is a stream of updates from various location-based networks (though right now all I’m seeing is Foursquare) that shows when users check-in somewhere that is not their home. The idea, of course, is that if they’re not home, you can go rob them.
What's the difference between a Community Manager and a Social M
Following on from my series on Community Management and Social Media templates for job descriptions, I wanted to go into more detail on my assertion that they are two distinct roles, albeit with some overlap. Rachel Happe kindly commented on a previous blog post about how she saw the distinction, which is a nice summary: The way I see it social media management is more responsible for content creation and interacting with a broad network – often this is seen on the marketing end of the spectrum and in the B2C space where the goal is not so much to encourage relationship development between network participants as it is to respond and produce content people want to share.Community management is typically more focused on a more discrete group of people (even if relatively large) and developing and encouraging relationships is a bigger emphasis. Community Manager: Operates from deep within the company, managing customer relationships with a brand or product, and each other.
A mind map of 100+ tips for using Linkedin more effectively
Mar 18th, 2011 | By Chuck Frey | Category: Resources Linkedin.com is one of those networking tools that can be overwhelming. So I did a little research and discovered a treasure trove of tips for using it effectively, which I compiled into a mind map of over 100 of the best. There are so many nuances to building an effective profile, networking with others and finding opportunities on this fast-growing (90 million+ people) business networking site that it’s all more than a little overwhelming. Categorizing the best advice in a mind map is a great, focused way to go about methodically improving your Linkedin game.
