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A 20 Minute Intro to Typography Basics

A 20 Minute Intro to Typography Basics

The Basics of Typography Typography is a central component of design. It gives us an understanding of the heritage behind our craft. It’s one of the primary ways we, as a society, pass on information to others. Imagine a website, a magazine or even TV without text. Typography is a subject that raises passions and it can become a consuming obsession. What Is Typography? From a descriptive and simplistic point-of-view, typography is the arrangement of type. For me, how typography is used in a design is deeply rooted in its overall theme, tone and message. Your choice of typefaces and your technique of setting type give your composition its character, pace and style. A simple illustration of how influential typography can be is to look at the same text with different typefaces. It’s this level of integration with a design theme that makes typography one of the most powerful tools in the designer’s toolbox. Next, let’s go through a few basic typography terms and concepts. Lines Here are the five lines: Leading Tracking

CSS Typography: The Basics Typography is an essential component of a website’s design. This is for good reason: good typography is not only imperative for aesthetic appeal, but also improves site usability when text legibility and readability concepts are applied. Typography is all about proportions and spacing. There are also font styles to consider. How can we use CSS for great typography in our web designs? This is the first part of a three-part series of guides on CSS typography that will cover everything from basic syntax to best practices and tools related to CSS typography. Typography CSS Properties There are two main groups of CSS properties that control typography style: font and text. The font CSS property group dictates general font characteristics such as font-style and font-weight. The text CSS property group deals with the characters, spaces, words and paragraphs. There are other CSS properties that can affect web typography outside of the fonts and text property groups. Font Sizing Absolute-size

Creative Latitude: Articles It's amazing how much visual material businesses create. I like that, though. It tends to keep me in business. Think about the typical mid-size company. They have signage, stationery, forms, vehicle graphics, uniforms, brochures, catalogs, webs sites, newsletters and advertisements to name a few things. As a company grows, so does its visual arsenal. A design audit is a review of all the visual elements used by a business, as well as its message to the public. And, it's not just for the big guys. A design audit concerns itself with the consistency of visual style and message. An audit begins with the collection of all visual elements a business creates. As companies expand, they often start to have materials created and printed in remote locations. So, is that a big deal? Visual style and message are a big part of branding. We communicate with words, but also with our mannerisms, body language, clothes, attitudes, etc. A design audit brings all the inconsistencies to light.

Color Theory for Designers, Part 1: The Meaning of Color 50 Totally Free Lessons in Graphic Design Theory 1,200+ courses and ebooks Design, code, video editing, business, and much more. Adobe Photoshop, Illustrator and InDesignGraphic, Logo and Print DesignSketch, Adobe XD & FigmaWordPressJavascript, PHP & PythonAdobe After Effects & Premiere ProMuch More Millions of creative assets Design templates, stock videos, photos & audio, and much more. Graphic TemplatesStock PhotosMusic TracksVideo TemplatesWeb TemplatesDesign AssetsWordpress Themes & PluginsMuch More 1,200+ courses and ebooks Design, code, video editing, business, and much more. Adobe Photoshop, Illustrator and InDesignGraphic, Logo and Print DesignSketch, Adobe XD & FigmaWordPressJavascript, PHP & PythonAdobe After Effects & Premiere ProMuch More Millions of creative assets Design templates, stock videos, photos & audio, and much more. Graphic TemplatesStock PhotosMusic TracksVideo TemplatesWeb TemplatesDesign AssetsWordpress Themes & PluginsMuch More

How Google Unified Its Products With A Humble Index Card If you hadn’t noticed, every Google service has been trending toward a certain understated elegance. The company’s infamous era of championing 41 shades of blue is long over, as the company has learned to embrace clean lines, airy typography, and liberal white space across their platforms. But amidst implementing these long-established good design practices, Google rediscovered an old idea: index cards. Just like index and business cards of yore (or at least the late '90s), Google’s cards are plain, white rectangles peppered with nothing more than a little bit of type and maybe a photo. We first saw cards returning results through Search’s Knowledge Graph, as Google began summarizing Wikipedia entries into condensed blurbs. Yes, Google is even developing cards on cards. Are Cards Good Design, Or A Foregone Conclusion? "It’s not like we’ve invented a new way to organize information," admits Matias Duarte, UX director for Android. Cards Spread Like A Virus Through Google

Composition and Design Principles ----------------------------------------------------------------------------- Everybody immediately responds to subject matter in art. A picture of a butterfly and a picture of a snake do not get the same response. In addition to subject matter*, the formal aspects of visual composition are like the grammar of a language. In writing, a story is written with words - subject matter. Like good literature and good poetry is more than words and subject matter, art is more than pictures. The use of design principles applied to the visual elements is like visual grammar. TEACHING TIP Art vocabulary can be taught along with every project. *Glossary: "Subject matter" is similar to "topic" or "content" when teaching art. Six Visual Elements (art elements) top of page We think of the elements as the basic visual material with which to make art. Some Design Principles or design rules (some creative artists purposely break rules) top of page This list is an example list. Motion. Depth.

Calligraphy Learn From Google Ventures: 5 Rules For Writing Great Interface Copy For many technology companies, design is mysterious. So when I work with startups, I try to demystify design by talking about processes and skills. The idea is: Design is not a magical creative thing that designers are blessed to do. People are often surprised when I tell them writing is a design skill. At Google Ventures, my partners and I get to try different approaches to design all the time—we work with different startups every week. We think this is pretty amazing—and no one is more amazed than me! (What’s interface copy? 1. Some say short is best. My principle: Clarity is king. • Be specific. • Watch for jargon and abbreviations. • Front-load your labels (i.e., put the important words up front). • Don’t be lazy. These are small things, for sure. 2. Everyone wants to stand out. When we’re obsessed with personality, we might write headlines like "Okay, let’s get started!" After we’ve nailed the basics, we can use subheads and supporting text to interject personality. 3. 4. 5.

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