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A 20 Minute Intro to Typography Basics

A 20 Minute Intro to Typography Basics
Typography plays a big role in graphic design and can be one of the hardest things to get right. My aim here is to introduce some of the basics and the most common areas of typography that will be important in your design work. Typography plays a big role in graphic design and many designers are very passionate or opinionated about it. For this reason it is a very hot topic in design circles. Developing your own skills in typography will take time and it can be one of the hardest things to get right. It is best to get a solid understanding of the basics as soon as possible in your education and career. Typography is an art form that has been around for hundreds of years. Good typography comes from paying attention to tiny details as this can make the difference between graphic design work that is just acceptable or really good. The following is an explanation of some common areas of typography. Typeface or font? Let’s get this one cleared up straight away! Typeface classifications Anatomy

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Search Results <div class='alert alert--flash alert--warning'><div class='container'><h2 class='h9'>You have JavaScript disabled</h2> For the best experience, please turn JavaScript on. <a href=' how</a></div></div> typography 10 results Creative Latitude: Articles It's amazing how much visual material businesses create. I like that, though. It tends to keep me in business. Think about the typical mid-size company. They have signage, stationery, forms, vehicle graphics, uniforms, brochures, catalogs, webs sites, newsletters and advertisements to name a few things. 45+ Free Lessons In Graphic Design Theory Sep 15 2011 Considering how many designers are self-taught, either in whole or in part, the importance of a solid foundation in graphic design theory is often overlooked. New designers often want to jump right into creating websites, rather than learning the basics of why some designs work and some don’t. But they’re putting themselves at a disadvantage to designers who do have formal training or have taken the time to learn the principles behind good design. Below are more than 45 recent lessons in graphic design theory. Included are general theories, theories about user experience and usability, typographic theory, layout and grid theory, and color theory.

Color Theory for Designers, Part 1: The Meaning of Color Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in somone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it.

The 15+ Best Magazines For Print Designers There is a wealth of information for graphic designers of all stripes to be found on the web, but nothing beats the in-depth articles (not to mention the sensory benefits) of a good graphic design mag. Inkd has a bevy of resources, but our favorite remains the bound stacks scattered around the office. Some magazines are highly focused on graphic design, some are great for general inspiration. Many have at least annual calls for design and competition. Most also have free trials and discounts for designers belonging to organizations or for students, and all of these magazines have resource rich companion websites. So read on below, share your favorites with us, and maybe bookmark this one. How Google Unified Its Products With A Humble Index Card If you hadn’t noticed, every Google service has been trending toward a certain understated elegance. The company’s infamous era of championing 41 shades of blue is long over, as the company has learned to embrace clean lines, airy typography, and liberal white space across their platforms. But amidst implementing these long-established good design practices, Google rediscovered an old idea: index cards. - Design Theory 9 - Typography (Part 1) Typography (Part 1) Visual contrast and page design Good typography depends on the visual contrast between one font and another, and the contrast between text blocks and the surrounding empty space. Nothing attracts the eye and brain of the viewer like strong contrast and distinctive patterns, and you only get those attributes by carefully designing them into your pages. If you make everything bold, then nothing stands out and you end up looking as if you are SHOUTING at your readers. If you cram every page with dense text, readers see a wall of gray and their brains will instinctively reject the lack of visual contrast.

Composition and Design Principles ----------------------------------------------------------------------------- Everybody immediately responds to subject matter in art. A picture of a butterfly and a picture of a snake do not get the same response. In addition to subject matter*, the formal aspects of visual composition are like the grammar of a language. In writing, a story is written with words - subject matter.

Learn Typography: Alignment Flush Left In typography, a serif is the little extra stroke found at the end of main vertical and horizontal strokes of some letterforms. Serifs fall into various groups and can be generally described as hairline (hair), square (slab), or wedge and are either bracketed or unbracketed. Hairline serifs are much thinner than the main strokes. Square or slab serifs are thicker than hairline serifs all the way up heavier weight than the main strokes.

From Google Ventures: 5 Rules For Writing Great Interface Copy For many technology companies, design is mysterious. So when I work with startups, I try to demystify design by talking about processes and skills. The idea is: Design is not a magical creative thing that designers are blessed to do. It's rational and objective, and the components are pretty easy to understand. People are often surprised when I tell them writing is a design skill. I used to work with an excellent visual designer who hated being called a visual designer.