10 claves sobre la curaduría de contenido La curaduría de contenidos informativos no es algo nuevo. Los periodistas lo han hecho por año, quizás sin darse cuenta. MediaHelpingmedia.com muestra una guía sobre cómo hacer una buena selección. Antes de tener importantes herramientas para clasificar datos, los comunicadores ya organizaban su información en archivos. Los papeles salían de los cajones, pero estaban ordenados con títulos como ‘política’, ‘clima’, ‘educación’ y otros. De esta manera, se podía tener un ‘diario’ sobre algunos temas de interés. 1. “No es una buena idea enviar un mensaje sin tener un destinatario”, se indica. 2. 3. 4. De hecho, también sugerimos revisar este tutorial. 5. Si se trata de una historia que será actualizada, complementa tu trabajo monitoreando datos en redes sociales con Hootsuite o TweetDeck. 6. 7. 8. 9. 10.
Curated Content Delivery Formats: Beyond News Portals and Magazines The new frontiers for content curation tools and services are in a) providing advanced collaborative ("social)" features and in b) introducing and integrating new and effective, highly visual, delivery formats. Photo credit: CaraMaria Curating content and news is not just about the selection, editing and contextualization of stories about a specific topic or theme, but it is increasingly about how these information items are (collaboratively) gathered, organized, grouped, displayed and in which ways they can be accessed and browsed by those interested in them. For me, one of the most fascinating aspects of this exploding content curation trend, is the speculative exploration of how "curated" content collections could best benefit from alternative and more effective delivery formats than the classic linear, top-to-bottom, chronological, river-of-news sequence. At least for now. Here is what I see: Is there a problem? How about "navigating" a curated collection? Alternative Views The Opportunity
September Net2 Think Tank Round-up: Curating Content For this month's Net2 Think Tank, we asked you to share your tips, resources, and ideas about curating content at your organization or enterprise. Below, read the curated list of the community responses we received - and share your own tips in the comments! Here's a quick working definition to get us started: Content curation focuses on using the web to highlight important information in situations where information overload may be a problem. Many organizations today are writing on the web regularly to communicate with their audience. Topic: What are your best practices for curating content? While this month's Net2 Think Tank is now closed, you're always welcome to add your feedback on the subject. Why Curate? Grow your audience: "I’ve discovered that curation is the best way to build an organization’s following and it’s often the first step in engaging supporters: first as audience members and then as contributors." - from Will Coley's blog post on content curation. Getting Started
About Beth Bio Beth Kanter is the author of Beth’s Blog: How Nonprofits Can Use Social Media, one of the longest running and most popular blogs for nonprofits. Beth has over 30 years working in the nonprofit sector in technology, training, capacity building, evaluation, fundraising, and marketing. Beth is an internationally recognized trainer who has developed and implemented effective sector capacity building programs that help organizations integrate social media, network building, and relationship marketing best practices. Beth is an expert in facilitating online and offline peer learning, curriculum development based on traditional adult learning theory, and other instructional approaches. She has trained thousands of nonprofits around the world. She co-authored the book titled “The Networked Nonprofit” with Allison Fine published by J Wiley in 2010 that introduced the nonprofit field to a new way of working in an age of connected networks. Profiles Awards and Recognition All Top Nonprofit List