Inside Google+ — How the Search Giant Plans to Go Social
Google, the world’s largest search company, is formally making its pitch to become a major force in social networking. The product it announced Tuesday is called Google+, and observers might wonder whether it’s simply one more social effort by a company that’s had a lousy track record in that field to date. ‘On Facebook I overshare. On Twitter, I undershare. If Google hits that spot in the middle, we can revolutionize social interaction.’ — Shimrit Ben-Yair, product manager in charge of the social graph. Parts of it certainly seem to appear similar to what we’ve seen before. The second important app is Circles, an improved way to share information with one’s friends, family, contacts and the public at large. But as I learned in almost year of following the project’s development, with multiple interviews with the team and its executives, Google+ is not a typical release. The parts announced Tuesday represent only a portion of Google’s plans. Some think the battle is already lost.