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Inside Google+ — How the Search Giant Plans to Go Social

Inside Google+ — How the Search Giant Plans to Go Social
Google, the world’s largest search company, is formally making its pitch to become a major force in social networking. The product it announced Tuesday is called Google+, and observers might wonder whether it’s simply one more social effort by a company that’s had a lousy track record in that field to date. ‘On Facebook I overshare. On Twitter, I undershare. If Google hits that spot in the middle, we can revolutionize social interaction.’ — Shimrit Ben-Yair, product manager in charge of the social graph. Parts of it certainly seem to appear similar to what we’ve seen before. The second important app is Circles, an improved way to share information with one’s friends, family, contacts and the public at large. But as I learned in almost year of following the project’s development, with multiple interviews with the team and its executives, Google+ is not a typical release. The parts announced Tuesday represent only a portion of Google’s plans. Some think the battle is already lost.

plusone-button Documentation You can add and customize the +1 button to meet the needs of your website, such as modifying the button size and load technique. By adding the +1 button to your website, you allow your users to recommend your content to their circles and drive traffic to your site. Use of the +1 button is subject to the Google+ Platform Buttons policy. Getting Started A Simple Button The easiest method for including a +1 button on your page is to include the necessary JavaScript resource and to add a +1 button tag: The script must be loaded from the HTTPS protocol and can be included from any point on the page without restriction. +1 tag To render a simple +1 tag: You can also use a HTML5-valid +1 tag by setting the class attribute to g-plusone, and prefixing any button attributes with data-. By default, the included script will traverse the DOM and render +1 tags as buttons. Asynchronous JavaScript loading For improved page load time, you should load the JavaScript asynchronously. Configuration

Peter Fleischer: Privacy...? 6 slideshows to get you started with Google+ With the launch of Google+ came lots of questions. Who should join? Is it another Facebook? In “Google+, What is it and why should we take notice?” Ready to jump in? Ready to dive in a little deeper? Okay, by now you’re getting the hang of Google+. Let’s not forget the +1 button. Still curious about the bigger picture? Related Posts Charges Deceptive Privacy Practices in Google’s Rollout of Its Buzz Social Network Google Inc. has agreed to settle Federal Trade Commission charges that it used deceptive tactics and violated its own privacy promises to consumers when it launched its social network, Google Buzz, in 2010. The agency alleges the practices violate the FTC Act. The proposed settlement bars the company from future privacy misrepresentations, requires it to implement a comprehensive privacy program, and calls for regular, independent privacy audits for the next 20 years. This is the first time an FTC settlement order has required a company to implement a comprehensive privacy program to protect the privacy of consumers’ information. In addition, this is the first time the FTC has alleged violations of the substantive privacy requirements of the U.S.-EU Safe Harbor Framework, which provides a method for U.S. companies to transfer personal data lawfully from the European Union to the United States.

Post by Ahmed Zeeshan Google+ | The Early Adopter’s Guide Note: This guide specifically targets the Google+ Early Adopters, Bloggers, Social Media Enthusiasts, Photographers and All Users with a following of 1k+. However, other users are more than welcome to read through, provide feedback and re-share. It has only been 4 weeks since Google+ went into field trial. And the list can go on for much more I'm sure. The issue I want to highlight and possibly solve is that even though most of us know how to work google+, we still don’t use it to its full potential. For these reasons and more, I believe that there is an unknown but very real need for a guide that will fully unlock the power of g+ for the early adopters and social media gurus. The guide is divided into six main sections: Circles | Sharing | Commenting | Chrome Extentions | Sparks | Educate 1. b) EtiquetteMore importantly, managing circles is also a matter of etiquette. So, don’t just amass followers. 2. - Give a bold category heading at the top. 3. 4. 5.

Five Things I Learned At MySpace That Could Help Google+ Editor’s note: This guest post is written by Tom Anderson, the former President, founder and first friend on MySpace. You can now find Tom on Facebook, Twitter, and Google+ This is just a guess, but I’d bet money that Vic Gundotra and Bradley Horowitz probably feel like their heads are going to explode. Anyone on the Google+ team who really cares about G+ is probably getting very little sleep, and are annoying their friends and family with their one-track G+ minds. At MySpace I tried to digest that “inbox” and “community” by myself, and that worked pretty well for a few years. Here’s a few things I’d do right now, if I were Google. 1) Start seriously courting the journalists, tastemakers, and celebrities that are using and/or pontificating about G+. Why? 2) Exhaustively think through the privacy issues and tie up any loose/ends that G+ has on this front. 3) Move Google’s top analysts (probably focused on monetization right now) onto the Google+ project to form a skunk works team.

7 Ways Google+ Users Are Getting More Out of Their Circles Using Google+? Add Mashable to your circles. You'll get the latest about new Google+ features and tips and tricks for using the platform as well as top social media and technology news. Organizing your circles in Google+ can be the most confusing part of the new social network. Yet people are learning to embrace and even optimize their circles for better productivity, filtering and privacy. We spoke with some Google+ mavericks about how they've corralled their circles to be more effective. 1. Technology writer +Mike Elgan will directly address people that circled him. 2. +Steve Rubel, EVP/Global Strategy and Insights for Edelman has organized his circles to focus on early adopters and thus access valuable feedback and information. 3. Many Google+ early adopters are curious about their followers. Mashable's +Ben Parr regularly asks his public circles for responses and insight. 4. 5. 6. Still, that's a lot of sorting to do especially if you already have a lot of followers. 7.

Google plus Blog Elgan: 10 things I hate about Google+ Opinion July 30, 2011 07:00 AM ET Computerworld - I have a love-hate relationship with Google+. Because I love it and use it so much, I really hate its current limitations. As I've mentioned in this space before, I'm on what I call the "Google+ Diet." Despite having well over 20 million users, Google+ is theoretically still a "closed" invitation-only beta service. Until Google works out the kinks in its new social networking service, there are tricks and workarounds for most of the problems you might encounter in Google+. Here are the top 10 things I hate about Google+, and what I do about them. 1. Google+ supports animated GIFs and nice, big pictures. The worst of these is an animated GIF showing a Japanese squid dish. Eventually, I believe Google will add search filters in Google+ like the ones in Gmail. There's so much great content on Google+ that users are tempted to circle everyone they can until reaching the limit of 5,000 people.

15 Google+ Sites & Services for Power Users Using Google+? Add Mashable to your circles. You'll get the latest about new Google+ features and tips and tricks for using the platform as well as top social media and technology news. Although it's only been in existence for a month, we've seen a number of Google+-related websites and services spring up across the web. From directories where you can find new Plussers, to sites that will show you the hottest posts and even resources that will help you get more out of the service, we've rounded up 15 fab online destinations. As you might expect from such a fledgling service, some of the sites are a work-in-progress, but we're bookmarking them in the hope they will develop into useful resources. Have a read of our suggestions for third-party Google+ sites below and please share in the comments any other services you've seen that you'd recommend to your fellow Plussers. Additional research by Stephanie Buck

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