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Mobile Is Where The Growth Is

Mobile Is Where The Growth Is
If you look at any of the top web properties on comScore, Quantcast, Alexa or any other third party reporting service you will see that they all have been fairly flat over the first half of the year. You might think that all these big web services are flatlining. We have seen this in our portfolio too. From board meeting to board meeting, we are seeing a similar pattern. Web is flattish. But mobile is growing like a weed. I alluded to this in a post last week where I wished for an aggregated audience measurement service across mobile and web. There is a significant shift going on this year, much more significant than we saw last year, from web to mobile. Mobile native services like Foursquare & Instagram have the most to gain from this transition. Mobile does not reward feature richness. That is why Facebook should (and it looks like will) break its big monolithic web app into a bunch of small mobile apps. In technology the more things change, the more the stay the same. Related:  Economy, Innovation, Startups, Crowdsourcing, Advertising, JobsPost-PC world

Trabajo Móvil: Una nueva modalidad que ayuda a buscar empleo vía SMS SANTIAGO.- Combinando la amplia movilidad que hay en Chile por los teléfonos celulares y la necesidad por buscar trabajo, hace ya unas semanas se encuentra a disposición de los chilenos TrabajoMóvil.cl (TM), el primer portal en Chile que combina la telefonía e internet para aumentar las oportunidades de empleabilidad tanto para los trabajadores como para las empresas. TM surge tras un novedoso concurso que realizó el Banco Interamericano de Desarrollo (BID) en su programa Mobile Citizen, que buscaba identificar problemas sociales significativos, en los que los teléfonos móviles sirvieran como parte de la solución. Una de las 5 iniciativas seleccionadas entre 124 presentadas desde 22 países, fue Trabajo Móvil, liderada por GenteMóvil y apoyada por la empresa 3Gmotion. El sistema es sencillo. En el caso de quien busca trabajo, debe enviar un SMS con su RUT (coma), COMUNA (coma), y OFICIO en el que busca empleo, al número 2531 y desde ese momento puede comenzar a ser elegido.

Building and dismantling the Windows advantage When the Macintosh was launched in 1984, computers running the MS-DOS operating system were nearing a dominant position in the market. Having launched in 1981 as the IBM PC, they were quickly cloned and four years later “PCs” were selling at the rate of 2 million/yr. The Mac only managed 372k units in its first year. In other words, PC was outselling the Mac by a factor of nearly 6. It turned out to be a high point. When Windows 95 launched in 1995 it negated most of the advantages of the ease of use of the Macintosh and the PC market took off. During the second half of the 90s it was already clear that Windows won the PC platform war. I should point out that this ratio between platforms is not just an exercise in arithmetic. Then, in 2004, something happened. Although PC volumes continued to grow, they did so more slowly and the Mac grew faster. As a result the Mac began to whittle down the advantage Windows had. But the story does not end there. The consequences are dire for Microsoft.

Yahoo Talking to Google, AppNexus, PubMatic as Right Media Replacement Private marketplaces have become all the rage among premium publishers, with Condé Nast and Hearst each erecting walled gardens for their inventory within the past year, and soon Yahoo could join the ranks. Yahoo has been talking with Google, Microsoft-backed AppNexus and PubMatic about replacing Yahoo’s Right Media Exchange with a private marketplace that would exclusively contain Yahoo’s owned-and-operated inventory, according to several sources with knowledge of the discussions. Adweek has also learned that Rubicon Project has signed a nondisclosure agreement regarding Yahoo’s assets but was not able to ascertain whether the company is among those bidding to replace RMX. All Things D first reported on the Right Media talks late Friday afternoon. AppNexus is considered a front-runner in the bidding war. Talk that Yahoo is seeking to sell off RMX has swirled for months.

Mixpanel Is Tracking More Than Actions Now, Introduces User Analytics Every time I talk to Mixpanel co-founder Suhail Doshi, he likes to update me on how many actions his analytics startup is tracking for its customers every month. (In case you’re wondering: The latest number is more than 6 billion.) But Mixpanel isn’t just tracking actions anymore — starting today, it’s tying its data to individual users, too. Specifically, when customers open up their Mixpanel dashboard, they’ll see a new menu under the “actions” section called “people”, where they can get data about all of their visitors, such as gender, age, and country, and then correlate that data with user activity, so that, for example, you can tell whether men or women are spending more time in your app. Doshi says these are the kinds of “really hard but very specific” questions that most companies have to build their own in-house analytics systems to answer. He also says the new features should be useful to companies of all sizes.

Bringing Technologies To Mobile Applications Editor’s note: GD (Ram) Ramkumar is a serial entrepreneur and computer scientist. He was founder and CTO of SnapTell (acquired by Amazon in 2009) and is now the Founder and CEO of Concept.io, a new mobile startup. He holds a Ph.D. in Computer Science from Stanford. I started as a mobile entrepreneur in the pre-iPhone era in 2006 as the founder of SnapTell, the first successful mobile app in the image recognition space. The Key Lesson: Choose a problem and frame it well Our first product at SnapTell was a service that allowed consumers to send in a photo of a shelf tag in a store for comparison shopping. We learned quickly that this was not the right problem framing. I learned some lessons out of the experience. For a mobile app or product to turn into a sustainable business, it must support a daily use case that turns into a habit. Emerging Mobile App Opportunities The mobile ecosystem today is dominated by the app marketplaces of iOS and Android. Advances in Mobile OS Conclusion

Cómo innovar según Steve Jobs Steve Jobs (1955-2011), patriarca de la nueva era computacional y prolífico creador de gadgets, dio prueba de que un sueño sólo vale en la medida en que se ve concretado en la realidad. Murió a los 56 años el pasado 5 de octubre tras una lucha feroz contra el cáncer. “Steve te hacía sentir que eras parte de las revoluciones que cambiarían al mundo y entendías que el futuro era posible”, cuenta de su experiencia con él Ricardo Shahin, coach de negocios y director general de Apple Computer Mexico a finales de 1990. Según las propias palabras del tecnólogo californiano, el mejor momento para hacer de un negocio el motor de cambio es el “ahora”. La aportación de Jobs consiste en el concepto íntegro de Apple, la marca más prestigiada de computadoras de lujo y alto rendimiento, donde la innovación no es un valor, sino la esencia de un corporativo que él diseñó a semejanza de sus expectativas. Del garaje al Apple Campus “No sólo se perdió un innovador, se perdió un líder”, sentencia Shahin.

Usage Statistics Mobile Use Grows 115% in 2013, Propelled by Messaging Apps Posted by Simon Khalaf on Mon, Jan 13, 2014 In November 2013, Benedict Evans, a well-respected and widely followed analyst, shared an updated version of his famous slide deck called “Mobile is Eating the World”. This deck quickly made the rounds on social media and was highly referenced by industry and financial analysts who cover mobile. We can’t help but agree with Benedict’s conclusion. For the past five years, we have watched mobile disrupt every industry, in every country, and continue to break its own records year after year. 2013 did not disappoint. According to Flurry Analytics, overall app use in 2013 posted 115% year-over-year growth. Every single app category has shown growth over the last twelve months. However, the segment that showed the most dramatic growth in 2013 was Messaging (Social and Photo sharing included). Killer Apps or Killer Platform? Another explosive growth year in mobile has passed. The App World

Publications Kellogg's, Ford Embrace Programmatic Buys: Assert They Are 'Premium,' Not Remnant 07/02 KOHLER, WISC. – Programmatic-buying of online display ad inventory has developed a reputation for being a way for performance or direct response oriented advertisers to buy cheap, “remnant” inventory that might otherwise go unsold, but the practice increasingly is being embraced by big brand marketers who believe it is a fast and efficient way to procure so-called “premium” ad impressions. The latter sentiment was championed Friday by Bob Arnold, associate director of global digital strategy for Kellogg’s during a keynote at MediaPost’s Brand Marketers Summit here. “It’s a pretty safe prediction to say that programmatic buying is going to take over the media-buying space,” Arnold asserted, implying that as more marketers and agencies discover the premium branding benefits of the practice it will ultimately expand to include more forms of online advertising, and other media as well. Kellogg’s Arnold is not alone. “For one brand, the ROI went up over five times.

Right on. The large scale fixed-mobile shift is happening right now by Patrice Jul 1

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