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TechCrunch Bitelia EPIC - Electronic Privacy Information Center Liz Strauss at Successful Blog We’ve officially acquired AdMob! Last Friday, we said that mobile advertising was moving fast. So are we! Today, we closed our acquisition of AdMob. Omar Hamoui has built a great team and great products at AdMob and we’re thrilled to officially welcome them to Google. We’ll now begin the process of bringing our products and teams together in the best way, and building new products and features together. We’re working to make this integration happen as fast and as seamlessly as possible. It’s clear that mobile advertising is becoming a much larger part of our clients’ and partners’ strategies and with this acquisition, it’s now a central part of our own business. Mobile search is central One of the key ways that people find and access information on their mobile devices, just like on the desktop, is through search. Increasingly, people aren’t just typing search queries into their mobile devices. In addition to traditional search ads on mobile devices, we’ve worked to develop entirely new search ad formats. The future

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