Ocean Marketing: How to self-destruct your company with just a few measly emails [update] Update: A representative for the Avenger Controller (a new one, obviously) has released an official statement regarding Ocean Marketing’s involvement with their product and the actions of Paul Christoforo. Original story: Strap yourself in, you’re about to witness the most outlandlish PR blunder in video gaming history. And trust me, there have been many… From VentureBeat Customers don’t just get irritated when you screw up cross-channel personalization. They jump ship.
Legal Risks in Social Media Use by Nonprofits Legal Risks in Social Media Use by NonprofitsKenneth E. Liu, Gammon & Grange, P.C. As the world has seen in the grassroots revolutions of 2011, online social media can be powerful tools for social change. A VC: Marketing You asked for it Arnold and 84 others (so far). So I'm gonna talk about marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra). A very experienced and successful entrepreneur came into our office a week ago to pitch his latest company. At the end of his pitch he showed us some numbers.
Tech Etiquette: 3 Rules to Live By While technology has given people even more ways to connect, it also has a way of making them feel more disconnected than ever. Why pick up the phone when you can hide behind an email? Why have a face-to-face conversation when you can shoot off a quick IM? Tips, Tools and Techniques for Marketers Around the Globe In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns. This post gives you a sneak peak at the list that’s included in the book. Enjoy.
Guarding the Social Gates: The Imperative for Social Media Risk Management Research Report: Guarding the Social Gates: The Imperative for Social Media Risk Management Author: Alan Webber with Charlene Li and Jaimy Szymanski Publication Date: August 9, 2012 Overview Social media is the modern Pandora’s box: it has had a meteoric rise as a tool to interact and engage with customers, but also a dark underside exposing companies to new types of risk. Almost two-thirds of companies surveyed say that social media is a significant or critical risk to their brand reputation, yet 60% of companies either never train their employees about their corporate social media policies or do so only upon hiring. Seven Myths About Transmedia Storytelling Debunked Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask. Last year, the Producer's Guild announced a new job title, Transmedia Producer, a decision that has more or less established the term as an industry standard. More and more companies are laying claim to expertise in producing transmedia content. But many using the term don't really understand what they are saying.
About Telstra - Company Policies and Business Principles Telstra Home » About Telstra » Our Company » Corporate Governance » Telstra Values, the Telstra Group Code of Conduct & Business Principles (TGCoC&BPs) and Telstra’s company policies promote and provide guidance on ethical and responsible decision making and behaviour. The TGCoC&BPs underpins the Telstra Values and sets out Telstra’s commitments to good corporate governance, responsible business practice, its customers, its workforce, society and the environment. Telstra’s company policies give effect to the principles embodied in the TGCoC&BP. A mandatory training program for all employees is also in place to reinforce Telstra’s legal, regulatory and compliance responsibilities.
ClickBrain - Marketing is Dead. Long live the relationship! Tips for Updating Your Company's Social Media Policy This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. As social media continues to evolve, it’s important for us to keep up with the changes. Back in 2009, Mashable published one of the first articles about what to include in a social media policy. It is still relevant today, but social media has changed. Social media policies Here are a number of publicly available social media policies and guidelines for corporations, nonprofits and media companies. In some cases, we’ve reproduced them on this site because of how often they get moved around or dislodged.* If you’re in the market for a Social Media Policy, contact Socialmedia.biz — we’re created several policies for well-known brands. If you’re devising a social media policy on your own, a good place to start is Best practices for developing a social media policy.