Mind Blowing Predictions in Technology and Innovation

A thing or two about running a business from Boardwalk Empire No matter how history looks at mobsters, whether they are dismissed as murderous thugs or power-hungry businessmen, their influence on our culture – fictional or historical – is undeniable. That influence is depicted in HBO’s Boardwalk Empire, a series set in Atlantic City during the Prohibition era. The show’s lead character, Nucky Thompson, is a politician who was able to rise to prominence because of his sleek business dexterity and charm.

All Things Digital: 2014 Budget Plans for B2B Marketers In a recent post by Ashtyn Douglas, B2B marketing advertising writer at Business.com Media, Inc., a marketing budget revelation proved to be leaning towards the digital trends. “CMOs are enthusiastically devising viable marketing strategies while ideas are free-flowing throughout psyched marketing departments,” Douglas says. “While some are devoting more money globally to their full range of marketing tactics, others are seeing marginal increases and are forced to carefully shift around existing budgets.” A survey dubbed Advertising Age’s 2014 BtoB’s Outlook: Marketing Priorities and Planning sheds light on the increase in overall marketing budgets. Of the 364 B2B marketers surveyed,

The 7 Keystones of Effective Marketing Content Content encompasses countless avenues through which a marketer can convey a message to an audience. Publications, blogs, social media articles, books and research materials all provide outlets for content, and as technology and social behavior evolve, these outlets expand to vaster boundaries. But despite the diversity in content marketing, the rules and foundations remain to be consistent throughout all media. Whatever method you choose to connect with people, these 7 elements should, without exception, be present in your content for it to be effective: Credible People measure credibility in terms of the authenticity of your assertions and the relevance of your contentions.

Improve Online Lead Generation Campaigns by Prepping up your Landing Page Strong web presence can be clearly demonstrated by a good B2B online lead generation campaign as embodied in your company landing pages. But the true success all depends on the quality of your landing pages, whether in your company blog, social media profile or corporate website. It is imperative for online marketers to take into account crucial factors upon which you can amplify your present online strategy as well as build a more solid and effective one in the future. Here are the most important facets of your landing page that merit an in-depth examination. Traffic data. Email marketing and social media lead generation work in tandem.

Financial Services Lead Generation and Appointment Setting Callbox deploys innovative telemarketing lead generation and appointment setting campaigns to generate warm financial service leads that translate into real business. By experience, we understand consumer trends in the financial industry which enables us to target relevant prospects and turn them into buying customers. Our lead generation and appointment setting services are designed to support and enhance operations for modern financial services institutions including banks, mortgage companies, credit grantors, and diverse merchant accounts. We plan, build, and implement innovative and low-cost customer telemarketing lead generation solutions for the following services: Check Guarantee ServicesCost Management ConsultingDebt Collection ServicesExpense Reduction ConsultingInvoice DiscountingReal Estate Commission FactoringCorporate Cost ReductionRisk ManagementAccounting and Payroll ServicesTax Consulting and PreparationMerchant ServicesBilling and ConsultingInsurance Services

Information Technology’s Role in Modern B2B Marketing Interacting with leads and closing them successfully is the trademark of an effective marketing campaign. But what is the role of technology in this scenario? Has it been a huge help? Certainly. B2B Telemarketing Tip: How to leave Effective Voicemail Messages There are only a few possible outcomes of a telemarketing call, and one of them is reaching a voicemail. It can still be turned into a positive result, though. A lot of calls within a normal 8-hour shift for telemarketers result in a voicemail. Think about how much opportunities are wasted if these voicemail messages are not done in a way that it can still lead to an initial conversation with a prospect and possibly scheduling an appointment with a sales executive. So what are the best tips in leaving voicemail messages? Create a reason for the recipient to give you a call back.

Leading Online Company Profits with Live Phone Operators The Client The Client is a worldwide market leader in online hotel reservations; provider of fast, secure and easy-to-use booking system with access to over 35,000 hotels, inns, B&Bs, and resorts. The Client was losing online sales due to both seasonal and irregular network congestion. Software Company Favors Callbox Sales Leads Over Own Contact List The Client The Client is a Microsoft Certified Business Partner providing global services for industry-specific implementation of Microsoft Dynamics. A Microsoft’s Eastern Region Competency Awardee, the Client is an authorized reseller of Microsoft Dynamics AX “Axapta”, Microsoft Dynamics GP “Great Plains”, and dynamics CRM. The Challenge Before engaging Callbox, the Client had difficulty generating a sufficient number of leads for its inside sales team due to a saturated contact list, limited market area, and changing lead qualification requirements. With its priorities on selling, the Client needed a reliable lead generation partner to fill the gaps that were emerging in its sales pipeline with sales-ready leads, so that its inside sales team could focus on converting those leads into sales, instead of spending its limited time prospecting.

Should You Outsource Your IT Sales Leads Generation Campaign Outsourcing your B2B leads generation efforts can be a smart business investment for you to make. You just need to make the right decisions on this. This is a question that a lot of companies in the telecom industry is thinking about, especially for those offering hardware and software VoIP services.

Marketing Experts Predict: 2014 Is the Year of Personalized Marketing Marketing Experts Predict: 2014 Is the Year of Personalized Marketing Everyone saw it: 2013 was the year of big data. This year, executives in marketing, technology, and research have spoken: 2014 will be a year of personalized marketing. It’s easy to see why this prediction makes a lot of sense. In the past years, data gathered through various marketing campaigns were used mainly to generate reports and market insights. Rom Agustin: Focus on the Possibilities This interview was conducted by Jonha Revesencio of HuffingtonPost.com as part of the #CareerAdvice series — featuring successful professionals who share their advice to people who would want to take their career to the next level. Read the original post here. On June 6, 2004, with nothing but a phone and a dream, Callbox opened in a dark corner of an internet cafe in La Paz, Iloilo — a thriving city in the Philippines — with one employee and no clients. Ten years later, with over 500 employees serving over 1,000 international clients from five offices, persistence, ingenuity, and hard work, have now put Callbox on par with the industry name brands, and put Iloilo on the map as a global business hub alternative to Manila and Cebu City. Wanting to learn the secrets behind the success of the company, I’ve caught up with Rom Agustin, CEO of the B2B multi-channel marketing firm.