The product design sprint: a five-day recipe for startups
At Google Ventures, we do product design work with startups all the time. Since we want to move fast and they want to move fast, we’ve optimized a process that gets us predictably good results in five days or less. We call it a product design sprint, and it’s great for getting unstuck or accelerating projects that are already in motion. I’ve planned and run over 100 of these sprints, first with teams at Google and now with startups in the Google Ventures portfolio. Over the next several posts, I’ll be sharing a DIY guide for running your own design sprint. Before the sprint: Prepare Get the people and things you need. Day 1: Understand Dig into the design problem through research, competitive review, and strategy exercises. Day 2: Diverge Rapidly develop as many solutions as possible. Day 3: Decide Choose the best ideas and hammer out a user story. Day 4: Prototype Build something quick and dirty that can be shown to users. If you think you’ve heard of this model before, well, you’re right.
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