background preloader

Seven Common B2B Lead Generation Mistakes You Can Make

Seven Common B2B Lead Generation Mistakes You Can Make
You know that there is a need to be your best in your B2B lead generation campaigns. After all, in the IT business, this is a necessity. Unfortunately, despite your best efforts, you might still end up making some mistakes along the way. In any case, you should be aware of these sales leads gaffes that could have a negative impact in your marketing campaign. Knowing what these are is an important first step. There are seven such mistakes you should take note of: Insufficient customer data collection – what use is your B2B appointment setting efforts if you do not collect enough data about your prospects. Please, avoid these errors, and your B2B lead generation operations might get a better shot at winning more B2B leads.

Appointment Setting Singapore - We set B2B appointments for you. Telemarketers often face numerous challenges in the area of B2B lead generation. There are lots to consider, such as audience profiles and the appropriate channels to utilize. But it gets even more complicated when prospects are ready for a sales appointment. There is no single formula for a successful B2B appointment setting. Voicemail is considered as one of many brutal filters that appointment setters have to encounter. No doubt, appointment setters struggle with scripts for professional voice messages. And so, to attain a more relevant B2B appointment scheduling and setting campaign, it is imperative to follow these effective tips. Introduction. Body. End. The process takes only a few seconds.

The Power of Search: Understanding SEO and its muscle to make impact But searching is more than just for looking up meanings or digging up information about something; it is also an avenue for businesses to market their products or services. It’s no wonder that the word “Google” has already been added to the English language, at least according to Oxford and Merriam-Webster. Searching represents an entirely new era of obtaining information through thousands of web pages on the internet, and it has to start somewhere, and that’s what search engines are for. But searching is more than just for looking up meanings or digging up information about something; it is also an avenue for businesses to market their products or services. If they want the world to know them, they have to be in a place where people explore the world without limits. And so Search Engine Optimization, or SEO, was born. Blogs and articles are the core operations of SEO. But reckless SEO efforts can damage the company’s name as a whole.

Bad Habits to Stop When You're a Lead Generation Blogger An online marketer’s attitude is just as important as his or her professional skills. More often than not, no matter how proficient a business blogger is, things will not start rolling into positive results unless certain behavioral lapses are not addressed. So what are these unproductive habits that need to be brought to a halt? Amanda Nelson, Content Marketing Manager at Salesforce, lists down several no-no’s in lead generation through content marketing: Blogging for the Sake of Blogging You may experience pressure to create or update your company blog, but if you don’t have a plan and goal around it, the effort is a waste. Running on Your Own Schedule Work with your entire marketing department, sales, PR, etc. to understand the big events, product launches, campaigns and other initiatives happening for the year, the quarter and the month so your content can be directly tied in. Forgetting to Triple-Check Your Work Always Be Closing Launching and Then Moving On Set It and Forget It

How Business Review Sites Can Perk Up Your Brand Image While it’s typically a gateway for consumers to express their like or dislike of a business, review sites also exist for business-to-business (B2B) industries, particularly IT products and services. Sites like BestVendor.com, ITCentralStation.com and TrustRadius.com offer insights and recommendations regarding enterprise software and innovations. Apparently, these sites can help boost a business’s reputation and can even generate much-needed traffic for struggling online marketers. Below is a guide on how to take advantage of this opportunity, shared by Ann Handley, Chief Content Officer of MarketingProfs. “In the e-commerce world,” says Handley, “reviews signify validity.” Check out her 4-point discussion from Entrepreneur.com: 1. Spend an hour listing your business on all major directories. For companies that have multiple locations but have been managing their brand’s presence from a central page, setting up strong Facebook profiles is critical. 2. 3. 4.

The Shining Object Syndrome and why you should give Google+ a chance in marketing You’ve probably heard of some jokes about Google+, especially the one about it being a social networking site for Google employees. While it’s not in any way close to the truth (earlier this year, it outranked Twitter to hold the #2 spot), the implication is one of sheer mockery. It’s like the quintessential underdog which a bunch of people secretly loving and supporting, while some speculate on whether it has hidden powers, and the rest just totally ignoring its existence. What had caused this taboo against Google+? Well, first of all, it’s not hip. The disease Most of us suffer under the Shining Object Syndrome or the tendency to be attracted to whatever is the newest or the “coolest” thing out there. The largest shares of Google+ users are male and the highest numbers start from age 24 up to 44, the average age of the corporate world. This, among other reasons, makes companies hesitant in using Google+ in their marketing efforts (at least for those who aren’t aware of the truth).

Singapore Event Telemarketing Blog • Top B2B Telemarketing Sales Techniques for Better Results Not experiencing enough conversions? Is your lead generation not producing high quality B2B leads? Do you feel that there’s a need to further enhance your B2B telemarketing efforts? These questions are typical among marketers nowadays; typical in the sense that all of them share the very same problems that impede them from gaining a competitive advantage. Too much talk about this issue has prevailed in numerous online platforms and blogs dedicated to B2B lead generation and telemarketing. From where marketers stand, cost-efficient ways are top priority. The struggle for a strategy that balances cost-efficiency and productivity is just too immense. Be on the dot. Potential B2B partners like it when they know every second they spend engaging you has value. Wear your prospect’s shoes. To get the prospect, you will need to be the prospect. Assume your audience is not that soft. Spend Less, Gain More with your Event Marketing Campaign

Marketing Appointment Setting | Just another WordPress site Do B2B Telemarketing Skills In Australia Come From Nature Or Nurture? That is a very good question. And this is also the very issue that has long bothered the minds of many entrepreneurs. You have to admit that generating sales leads can be tough, but to choose the right people for this kind of work could be even tougher. You cannot just hire someone and expect them to generate customers for you at the get-go. For this reason, a lot of business owners and entrepreneurs are asking themselves this somewhat eternal question: Are B2B telemarketers born or made? This has split not only marketers at the business front, but even academics in hallowed educational institutions hold endless debates over the value of educating marketers or training appointment setting representatives if their nature does not allow them to be naturals in generating sales leads. One side claims that the secret to successful marketers lie in their genetic make-up and that no training or education can make a person with no marketing gene become a first-class business leader.

b2bmarketing The marketing world is like a hollow hill on the ground full of hardworking ants, striving to work for the colony but also wishing to become something else other than a peasant of a much bigger reign. Now if you’re a B2B telemarketer who works just like everyone else, your chances of standing out from the rest is slimmer than an ant’s antennae. What you need to do is to ‘level-up’ to higher ranks in terms of skill and professional aptitude. The way you pitch your products or services to your prospects is the greatest measure of your odds at improvement, while also considering the mentality that goes with talking to business people every day, performing lead generation tactics and eventually discussing the possibility of a professional relationship. These are the qualities of a ‘leveled-up’ B2B telemarketer: Still the best policyOne doesn’t need to lie in order to be dishonest. Tone down the trickeryBeing adept at lead generation tricks doesn’t make you an expert.

8 Characteristics of Powerful Calls-to-Action for B2B Lead Generation Changes don’t have to come in big packages. Sometimes, even a minor twerk on a seemingly small detail can make a huge difference, especially if it’s something that’s been overlooked for a long time. Just like Calls-to-Action (CTA). How much change can you really make on CTAs to significantly alter the outcomes of the entire sales process? Use actionable language. Be urgent. Add a little contrast. Make it look clickable. Personalize. You might also like: The 3 Fundamentals of a Conversion-Friendly Lead Gen Landing Page “Call you Back.” How to Leave Impressive Voice Mail Messages for B2B Appointment Setting Telemarketers often face numerous challenges in the area of B2B lead generation. There are lots to consider, such as audience profiles and the appropriate channels to utilize. But it gets even more complicated when prospects are ready for a sales appointment. There is no single formula for a successful B2B appointment setting. In fact, businesses have their own approaches towards prospect engagement. They may even have varied ways on how to get past gatekeepers. Voicemail is considered as one of many brutal filters that appointment setters have to encounter. No doubt, appointment setters struggle with scripts for professional voice messages. And so, to attain a more relevant B2B appointment scheduling and setting campaign, it is imperative to follow these effective tips. Introduction. Body. End. The process takes only a few seconds. Please follow and like us:

Leads Generation Marketing We combine our collective skills, cutting-edge technology, and industry best practices to carry out multi-channel lead generation campaigns on behalf of a broad customer base ranging from small local organizations to large multinational companies. Our mission is to provide sales organizations with qualified selling opportunities to achieve their revenue goals. Our lead generation team works closely with your team to define your business goals and design a clear-cut solution that works for you. Over nine years of experience in B2B lead generation. Services Aside from generating sales leads, we provide a wide range of other services to help you make better business decisions as you find ways to grow.

IT Products and Services Lead Generation Appointment Setting It takes an exceptional set of skills and unparalleled experience to stand alongside and represent major players in the information technology industry. Callbox has both. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We generate IT leads and set appointments for the following solutions Back-up and Disaster Recovery SolutionsData WarehousingWeb Hosting, Design and DevelopmentIT Consulting ServicesNetwork ManagementSystem IntegrationSecurity SolutionsVOIP/IP TelephonyTelecommunications Dial +44 20.74425066 to speak with a Callbox representative.

The Four Kinds Of Lead Generation Managers You Could Be | Australia B2B Marketing When it comes to B2B lead generation, it is always important to consider the kind of business manager that you can become. This can make all the difference in helping your team to generate more B2B leads. You see, the kind of marketing team you have is greatly influenced by the kind of manager you are. Now, there are many kinds of business managers that you can become effective in, but knowing the four most basic kinds can help you identify your strengths better. And here they are below: The Director This type of manager is someone who prefers to take control, someone who typically goes direct to the point, steps into the spotlight, and leads the team from there. This person naturally moves to a position of power, one who a little bit formal with his subordinates. Related: The Value Of Being A Lead Generation Consultant The Planner Unlike the Director, this type of manager is pretty much introverted and is less comfortable stepping into the spotlight. The Analyst The Mover

Related: