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Marissa Mayer’s Next Big Thing: “Contextual Discovery” — Google Results Without Search

Marissa Mayer’s Next Big Thing: “Contextual Discovery” — Google Results Without Search
Today at LeWeb ’10 in Paris, France, our own Michael Arrington took the stage to talk with Google’s Marissa Mayer. Mayer recently took a new job within Google. Technically, she’s now the head of consumer products for the company. So what’s she working on? Well, as we’ve all heard, location is a big part of it. “The idea is to push information to people,” Mayer said. Mayer said they’re still thinking about how the UI for all of this should look, but they have some ideas. “We’re trying to build a virtual mirror of the world at all times,” Mayer said. Below, find my live notes of the entire discussion (paraphrased): MA: So, you now have a new job MM: We’re calling it consumer products broadly. MA: Why give up search and do something different? MM: Well I had done it for about 11 years. MA: Let’s talk more about contextual discovery. MM: The idea is to push information to people. MA: Latitude is one of your products. MM: (Laughs) I use it. MA: But you are an avid Foursquare user. MM: I am.

Sponzu - Watch Ads To Fund Ideas Write Articles - Social Bookmarking - Revenue Sharing ONTORULE Project: BuRO 2010 (workshop co-located with the 4th International Conference on Web Reasoning and Rule Systems, RR2010, Bressanone/Brixen, Italy, September 22-24, 2010) Description of the Workshop It is a challenge in a business to enable the right people to interact in their own way with the right part of their business application. We distinguish between three views on the business organization: (1) the view of the business analyst using a formal and validated business model; (2) the view of the knowledge engineer via ontologies and rules, and (3) the view of the IT department via an operationalization in applications. We can glue these views together via an end-to-end point solution: (1) conceptualization and where possible acquisition of business models and their transformation into ontologies and rules; (2) their management and maintenance, and (3) the transparent operationalization in IT applications. The vision at the heart of the Semantic Web is of high relevance in a business setting as well.

Yext Organizes The Anti-Google Local Advertising Alliance (Screenshots) Google, as you may have heard, is making a big push into local advertising. It is currently offering $100 million in AdWords credits to new small businesses that sign up and promotes Google Places results for all local searches. Quite frankly, this is scaring the shit out of competitors like Citysearch, Yellowbook, SuperPages, WhitePages, and Yelp. They all rely on Google search results for people to find a good portion of their listings, and if Google displaces them collectively for local business listings, their businesses will be destroyed. In local, Google is already a big snowball getting bigger and bigger. If these tags sound familiar, it is because Google also offers similar sponsored tags to small businesses for $25 a month. Since launching its reputation management system, Yext Rep, last May at TechCrunch Disrupt New York, the company has signed up 30,000 local businesses for the free product with no marketing.

Online Video Ad Network SpotXchange Lands $12 Million Video advertising company SpotXchange has secured a whopping $12 million in its very first institutional round of financing. The round was led by H.I.G. Growth Partners and comes, according to the company, at a time when SpotXchange has been profitable for nearly a year now. With the fresh funding, SpotXchange aims to help expand its auction-based video advertising platform and its marketplace of integrated, in-stream video ad inventory. The network has consistently been ranked as a comScore top five video ad network in the U.S. and the number one video ad network in several countries outside of the U.S., including Canada and the U.K.

Fortumo cracks open the (Angry Birds) Piggy Bank to let Android devs offer carrier billing via SMS You remember Bad Piggy Bank, the in-game payment model for Rovio‘s Angry Birds on Android which lets users either remove the ad on the free version of the game or buy the pending Mighty Eagle update. Yes, the one that circumvents Android’s own app store payment system in favour of carrier billing. Well, it’s actually powered by European mobile payments provider Fortumo, which today has announced that it’s cracking open the Piggy Bank some more by adding support for offline payments (via SMS text messaging) to its Android library. That’s the same in-app payments library as used by Angry Birds, which any Android developer can now have free access to. Here’s how it works: the application requiring payment sends a text message to a short code. Payment is then verified when the application gets back a confirmation text message, while users initiate a payment with a single click, without leaving the application. Fortumo has billing coverage in 50 countries and about 200 mobile operators.

The $105 Fix That Could Protect You From Copyright-Troll Lawsuits | Threat Level Call it ingenious, call it evil or call it a little of both: Copyright troll Righthaven is exploiting a loophole in intellectual property law, suing websites that might have avoided any trace of civil liability had they spent a mere $105. That’s the fee for a blog or other website to register a DMCA takedown agent with the U.S. Copyright Office, an obscure bureaucratic prerequisite to enjoying a legal “safe harbor” from copyright lawsuits over third-party posts, such as reader comments. There’s no better time to become acquainted with that requirement. Founded in March, the Las Vegas-based Righthaven has begun buying out the copyrights to newspaper content of the Las Vegas Review-Journal for the sole purpose of suing blogs and websites that re-post, or even excerpt, those articles without permission. Many of its lawsuits arise, not from articles posted by a website’s proprietors, but from comments and forum posts by the site’s readers. See Also:

Chilling Effects Clearinghouse: DMCA Safe Harbor In the online world, the potentially infringing activities of individuals are stored and transmitted through the networks of third parties. Web site hosting services, Internet service providers, and search engines that link to materials on the Web are just some of the service providers that transmit materials created by others. Section 512 of the Digital Millennium Copyright Act (DMCA) protects online service providers (OSPs) from liability for information posted or transmitted by subscribers if they quickly remove or disable access to material identified in a copyright holder's complaint. In order to qualify for safe harbor protection, a service provider who hosts content must: have no knowledge of, or financial benefit from, infringing activity on its network have a copyright policy and provide proper notification of that policy to its subscribers list an agent to deal with copyright complaints