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Marissa Mayer’s Next Big Thing: “Contextual Discovery” — Google Results Without Search

Marissa Mayer’s Next Big Thing: “Contextual Discovery” — Google Results Without Search
Today at LeWeb ’10 in Paris, France, our own Michael Arrington took the stage to talk with Google’s Marissa Mayer. Mayer recently took a new job within Google. Technically, she’s now the head of consumer products for the company. So what’s she working on? Well, as we’ve all heard, location is a big part of it. “The idea is to push information to people,” Mayer said. Mayer said they’re still thinking about how the UI for all of this should look, but they have some ideas. “We’re trying to build a virtual mirror of the world at all times,” Mayer said. Below, find my live notes of the entire discussion (paraphrased): MA: So, you now have a new job MM: We’re calling it consumer products broadly. MA: Why give up search and do something different? MM: Well I had done it for about 11 years. MA: Let’s talk more about contextual discovery. MM: The idea is to push information to people. MA: Latitude is one of your products. MM: (Laughs) I use it. MA: But you are an avid Foursquare user. MM: I am. Related:  Cool posts

Google’s Marissa Mayer turns LeWeb interview into an Android commercial 8 December '10, 05:19pm Follow What do you get when you combine Michael Arrington with Marissa Mayer? You get a show. Not just great entertainment but also neatly scripted and measured answers and a slightly predictable program. Opening with questions about the failed acquisitions of Yelp and Groupon, we got exactly what we’d expect — very little. We got an interesting look at the new Maps function in all of its beauty on the Gingerbread OS and we also got to find out that Mayer actually uses the device herself. So no, the interview wasn’t as hard-hitting or insightful as we’d have hoped, but it was every bit as entertaining as we thought it would be. Interestingly, Mayer even agreed with what we found yesterday, in that the majority of the “applications” on the Chrome Web Store are simply hosted applications with easily-accessed links. Overall, it was still a great interview, with some insight about Mayer’s business sense.

Sponzu - Watch Ads To Fund Ideas Twitter’s VP of Product Jason Goldman to leave 8 December '10, 12:02pm Follow Write Articles - Social Bookmarking - Revenue Sharing Twitter VP Of Product Jason Goldman Steps Down (At Le Web) Our very own MG Siegler interviewed Jason Goldman, VP of Product at Twitter, at Le Web 10. Our notes: Siegler started off by asking about the new integrations Twitter launched yesterday. Goldman went over the enhancements, which include integrations in the details plane of #newtwitter with Instagram, YouTube, iTunes, and other services. Is the right pane the new Twitter platform? It’s not wide open, we take a measured approach. There’s 20 partners now? Yes, and we’re ramping up. You’ve moved into some of the holes that third-party developers were focused on filling. We want to give users the best possible experience, on mobile and the Web. I think it’s also a result of Twitter and the service in general growing so quickly. What would you say is the biggest product mistake you made? Any of the UI I designed myself. Sometimes, we make stuff too complicated. We try not to get too clever in terms of features, not add too many options. You worked at Google for a while.

ONTORULE Project: BuRO 2010 (workshop co-located with the 4th International Conference on Web Reasoning and Rule Systems, RR2010, Bressanone/Brixen, Italy, September 22-24, 2010) Description of the Workshop It is a challenge in a business to enable the right people to interact in their own way with the right part of their business application. We distinguish between three views on the business organization: (1) the view of the business analyst using a formal and validated business model; (2) the view of the knowledge engineer via ontologies and rules, and (3) the view of the IT department via an operationalization in applications. We can glue these views together via an end-to-end point solution: (1) conceptualization and where possible acquisition of business models and their transformation into ontologies and rules; (2) their management and maintenance, and (3) the transparent operationalization in IT applications. The vision at the heart of the Semantic Web is of high relevance in a business setting as well.

random mel » Blog Archive » Marissa Mayer demo’s new Android handset… The fireside chat begins with Marissa Mayer being interviewed by the love/hate journalist and blogger, Michael Arrington for the third Le Web in a row. Marissa was in charge of search and user experience but now focuses on consumer products, primarily local geographic products e.g. Google Maps, Earth, Street View etc. Contextual discovery is a huge project that they’re working on and hope to announce over the next year. Having done search for 11 years, her current role is closely related to search but gives her an opportunity to be involved with engineering. Marissa admitted to being a heavy FourSquare user and whilst she believes that Latitude is useful, there are a smaller group that will actually feel comfortable using this service. Having launched Latitude onto the iPhone and recently pulling it again, Larissa confirmed that it is something they want to roll out on the iPhone and are getting close to having it ready for launch. p.s.

Yext Organizes The Anti-Google Local Advertising Alliance (Screenshots) Google, as you may have heard, is making a big push into local advertising. It is currently offering $100 million in AdWords credits to new small businesses that sign up and promotes Google Places results for all local searches. Quite frankly, this is scaring the shit out of competitors like Citysearch, Yellowbook, SuperPages, WhitePages, and Yelp. They all rely on Google search results for people to find a good portion of their listings, and if Google displaces them collectively for local business listings, their businesses will be destroyed. In local, Google is already a big snowball getting bigger and bigger. If these tags sound familiar, it is because Google also offers similar sponsored tags to small businesses for $25 a month. Since launching its reputation management system, Yext Rep, last May at TechCrunch Disrupt New York, the company has signed up 30,000 local businesses for the free product with no marketing.

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