background preloader

Transforming Site Visitors into B2B Leads: How to Make it EasyB2B Lead Generation, Appointment Setting, Telemarketing

Transforming Site Visitors into B2B Leads: How to Make it EasyB2B Lead Generation, Appointment Setting, Telemarketing
Related:  Content Marketing and Social Media Marketing

4 Alternative Ways to Drive Traffic to your Site (aside from Blogging)B2B Lead Generation, Appointment Setting, Telemarketing There’s a truth that every online content marketer has to face: you can’t depend on blogging all the time. There has to be a buffer between blog articles every now and then to relieve your writers off of their workload, and it also offers new things for readers to see aside from text-based posts. But it needs to be not just a buffer – it also needs to be able to bring traffic to your lead generation sites and landing pages. Meaning, it has to be insightful enough for prospects to treat it the way they treat blog articles, and it should bring them to the same lead generation funnel. Here are four alternatives to blogging that you can use as suggested by Jayson Demers, Founder and CEO of AudienceBloom, a Seattle-based content marketing company: 1. Whatever path you choose, make sure your infographic has compelling data, provides a strong storytelling element (or theme) and targets a specific demographic (usually your audience). 2. 3. 4.

Why Do B2B Lead Generation Employees In Singapore Leave You? This is a question that a lot of business owners in Singapore are concerned about. Employee turnovers are a serious concern. And this can be made especially troublesome if the people leaving all work in a B2B lead generation company. For your company to survive, you need generate qualified sales leads. There are some things that you do or provide in the office that can cause them to jump ship. 1. But if you let it up to your head, your employees will not be happy about it. 2. It may be possible that your employees leave due to the change of business structure. Small firms are nimbler, more willing to experiment. 3. The thing about advancements is that an employee can only go high so much. You need to make them understand that you have their best interests, and that even if they cannot go higher than their current positions, you can always give them activities or tasks that can keep their interests or expand their appointment setting skills. 4. 5. 6.

Why Do We Need Rapport In Telemarketing? Telemarketing – a marketing tool that never fails to leave a bad taste in the mouth of business prospects. Well, that is to be expected. After all, when it comes to being the most annoying or most troublesome communication tool, most people would rank telemarketing right at the top. But you also cannot deny that this is the one best medium to use when trying to get in touch with potential B2B leads . What makes all the difference here is how you establish rapport. Yes, rapport. This is something that you can do by following these simple tips: Show genuine interest – you have heard of the saying ‘fake it till you make it’, right? See, it is not that hard to create a positive rapport with your audience.

Management over Remote, Outsourced Employees: A Lead Generation PointB2B Lead Generation, Appointment Setting, Telemarketing A decade ago, only big businesses had the financial resources to outsource their marketing operations to a lead generation services company. Now, however, even small businesses have gathered enough guts and have felt that need to delegate some of their tasks to experts, sometimes even to overseas firms. Outsourcing has become a major part of company growth for those who want to focus on the more important functions of running a business. Especially now that B2B lead generation has expanded to a wider array of channels, from social media, search and traditional, the need for more human resources has never been greater. Of course, one of the concerns when outsourcing is the amount of management and control you can have. Outsourced lead generation services providers usually possess the skills and tools needed for excellent marketing, but the fact that they are operating remotely can pose a feeling of insecurity for some business bosses. 1. Remote employee contract. 2. 3.

Lovely Marketing Tips for Small Businesses on Valentine’s Day These huge B2B companies don’t really engage into occasion-themed activities to boost their physical or online presence. It’s more of a small business thing. A smaller scale industry needs to capitalize more on events that can capture the attention of a great number of people. As Valentine’s Day approaches, businesses are juicing up their brains to come up with a complementary gig to suit the occasion. From Use Social Media to Promote Specials Every customer likes a good deal and today’s consumers are more tech savvy than ever. Write Blogs and Newsletters with a Holiday Theme Focus your blogs and newsletter on Valentine’s Day trends. Have a Contest Social media is a great place to hold a Valentines contest. Holidays are always a time when Americans are in the mood to shop. How do you increase your profit around the holidays?

6 Elements that your Content Marketing Strategy should possess Every campaign requires a strategy. But not just any strategy – it should be well-rounded enough to initiate and sustain progress from start to finish. Some marketers think they only need to lay out a couple of bullet points and everything’s done. A marketing strategy, particularly one that thrives on content creation and distribution, needs to be carefully planned to ensure that your content not only effectively conveys a good message, but is also compelling enough to drive readers to perform an action. The Content Marketing Institute suggests 6 crucial elements that need to be present in your content marketing strategy: 1. The key to effective content marketing is to be sharply focused. 2. Regardless of who your target buyers are, it’s going to be virtually impossible to create content that resonates with them until you understand the unique context of their situation. 3. 4. 5. 6. Read the full article at 6 Key Elements of an Effective B2B Content Marketing Strategy

Singapore B2B Lead Generation Company Characteristics of an Effective Telemarketer Let us be honest. Professional telemarketers are the revenue-generating resources of call centers. Erase them from the telemarketing firm and you have just automatically killed the company, not literally though. But, the million dollar question is, What defines an effective telemarketer? Sufficient product knowledge. Hiring professional telemarketers is one way in getting effective results for your marketing campaign. Call us and start getting qualified and targeted business sales leads and see how your sales figures increase.

Page Not Found - - B2B Lead Generation and Appointment Setting One of the basic requirements for a marketing message to be accepted by the online public is relevance. Everyday, people encounter thousands of ads wherever website they go, and it’s almost impossible to capture the real interest of those who are really in the market for a purchase or service. That’s where behavioral targeting comes in. Wikipedia defines ‘behavioral targeting’ as “a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information.” We usually see these in website ads and also social network sites which are tailored based on a user’s search history. Behavioral targeting helps boost lead generation by making users’ web browsing experience more “personalized” and thus allows them to consider multiple channels of marketing. What’s the catch? Why it’s still an advantage Behavioral targeting does not assess your interests based on just few data.

Customer Satisfaction Survey Losing customers like dew under the sun? There must be more to it than just bad economy. Losing a customer results in reduced profit, and worse, a flaw in your brand image that might affect future lead generation and appointment setting campaigns. Conducting an effective Customer Satisfaction Survey campaign can quickly solve this problem. Generate unbiased customer feedbackStay up-to-date on changing customer needs and preferencesIdentify areas of your business that need improvement Callbox provides telemarketing services to help you generate unbiased customer feedback which can guide your efforts in keeping a solid, satisfied customer base. Identify objectives, scope, and appropriate survey method.Design and discuss survey questionnaire.Prepare list of customers to be included in the survey.Interview respondents and capture data through telemarketing.Conduct validity checks.Analyze data, prepare final report, and submit customer satisfaction findings.

Content Marketing Tip: How to make fascinating Case Studies Traditional marketing has always involved the production of case studies to highlight the benefits (or counter-benefits) of a product, a concept, or a practice to a target market. But for a while, especially during the birth of the public world wide web, the use of case studies have slightly declined, mainly due to the preference over blogs and ‘personalized’ articles. Recently, though, many have seen the resurgence of case studies – now in PDF form instead of glossy papers – in the online marketing sphere. They’ve rediscovered the potential of compelling case studies in positioning a product or a brand in the awareness of the desired audiences. Now that it’s become popular again, you need to make sure your case study has the ability to stand out. Research and Planning Tactic #1. What are your goals and priorities? Tactic #2: Identify customer stories. Not just any stories, but those that support your strategic goals. Tactic #3: Invite clients to participate in case study. 4.)

IT Products and Services Lead Generation Appointment Setting When it comes to building relationships with major players in Singapore’s flourishing IT industry, it’s important to stay abreast of current CRM tactics. At Callbox, we take marketing a step further using top-of-the-line business applications and the required expertise to boot. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We target prominent decision makers from top IT solutions providers including:

How Can Mobile Web Applications Service Providers Generate Qualified B2B Sales Leads | IT Sales Leads Marketing One of the challenges encountered in offering your mobile web application services to other business is the lack of qualified B2B leads. You may have one of the most effective programs, perhaps a customized mobile application, that will sure be a hit with users, but the fact that you still have to look for users might give you more headaches. That is the reason why you should have a good business lead generation process in place. Remember, generating sales leads is very important in identifying business prospects that are most likely to do sign up for your service or purchase your offer. You can have the job done by professional appointment setting firms, in case you do not have a marketing team of your own, but it is still your job to ensure that what you offer is the kind that will get you the mobile web application sales leads you are looking for.

IT Products and Services It takes an exceptional set of skills and unparalleled experience to stand alongside and represent major players in the information technology industry. Callbox has both. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We target prominent prospects from top IT solutions providers including IT Managers, Chief Information Officers, IT Directors, Chief Technology Officers, Senior VPs for Information Systems, and other top executives. We generate IT leads and set appointments for the following solutions Dial +61 2 9037 2248 to speak with a Callbox representative.