Telephone Survey Lead Generation Telephone surveys are done if businesses need immediate knowledge on their customers’ thoughts on the company, its product and/or services. Market research surveys done via the telephone is an indispensable tool for information gathering. A telephone survey is a direct marketing research tool which is reasonably reliable and inexpensive. It is wise and practical for businesses to launch a customer satisfaction survey or customer service phone survey and use the data gathered to plane more effective sales and marketing campaigns. Phone survey companies offer a variety of phone survey services and phone market research, customer survey services, and customer service satisfaction surveys. Let us talk. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Content Marketing: Targeting 5 Types of B2B BuyersB2B Lead Generation, Appointment Setting, Telemarketing As it turns out, B2B content marketing is not a one-size-fits-all platform. The substance of the content piece, as well as the manner by which it is delivered, can be a crucial factor in the depth of influence among its readers, especially for B2B buyers. And besides, lead generation has always been about catering to the needs of the prospects to persuade them to perform an action that would lead to a sales opportunity. Rachel Foster, an award-winning B2B copywriter who helps technology marketers create content that drives action, posted at OnlineMarketingInstitute.com the 5 types of B2B buyers that should be targeted for content: 1. Researchers are typically junior employees whose boss has asked them to research a specific product or service. 2. Your end users want to know that your solution works and will make their lives easier. 3. If you sell technology products or services, your customer’s IT team will want to know how your solution will impact their network. 4. 5.
Analysis: The Information Gathering Process of B2B Buyers For lead generation marketers, the ability to determine and figure out the manner by which B2B buyers seek information is a vital skill. This not only prepares them to respond to a prospect’s every move in this crucial phase, but it also creates a template by which they can consistently predict their behavior. So it’s important to know the what, where,and how when it comes to information gathering. Erica Bell of Business.com offers a breakdown of the type of information prospects seek, what they expect the information to look like, and where they typically go to get them: What Type of Information Are Buyers After? While every buyer and industry may be different, there are trends that emerge when you take a look at why types of information most buyers are interested in. What This Means for Your Business: When you create content, especially more robust pieces such as whitepapers and e-books, focus on these top 3 types of information. What Do Buyers Want the Information to Look Like?
In Converting B2B Leads into Sales, There are 3 Rules to Remember As B2B lead generation is rapidly turning into a purely online endeavor, some marketers are having a little problem with adjusting to the differences with traditional and digital marketing. As B2B lead generation is rapidly turning into a purely online endeavor, some marketers are having a little problem with adjusting to the differences with traditional and digital marketing. For instance, when it comes to leads, traditional marketers would often wait for an optimum response time (surveys indicate it to be 31 hours); however for online leads, it’s a different story. To be safe, here are 3 rules to follow: Rule 1: Never make online leads wait MarketingProfs calls this one The Taco Stand Rule. It’s like you’re selling tacos and a customer walked up to the counter. If you make leads wait, they will most likely move on to the next and find one that could satisfy their needs. Rule 2: The need for speed CRM platforms can feed online leads to your reps in real time. Strike whilst the iron is hot.
Why Technology and B2B Telemarketing When you’re selling technology, it’s not a simple situation. Let’s take, for example, a company that’s selling a Customer Relationship Management (CRM) system that may cost in the six-figure range every year for a large enterprise.This sale is quite different from selling pens for the office. Just about any pen will work.And if a pen’s not perfect, it’s not highly risky and/or likely to change business results. What makes selling technology unique and complex, and why is telemarketing ideal for addressing these challenges? The Complexities of the Technology Sale People, Personalities and Politics First, you’re not selling one-to-one. You have to navigate your way through this tangled web of decision-making to get the team on board. Risks and Rewards There is, of course, a lot at stake.Not only does a technology sale often have a high price tag, it can also have a tremendous effect on productivity and results. Time’s a Ticking Users and Uses are Unique Research First Content is critical.
Paid Distribution for your B2B Content Marketing? Here’s your Guide A business that aspires to improve its online presence and up its chances in getting B2B sales leads would have to engage with paid advertising sooner or later. Search optimization, maintaining social media profiles, blogs and email campaigns just aren’t enough to sustain a thriving operation. Paid advertising programs don’t need to be pricey. As long as you can determine where exactly your efforts need to be targeted, you can multiply your B2B sales leads with just a measly investment. The key is to know what suits your business type, goal and approach. In a post at B2BDigital.net by B2B marketer and analyst Eric Wittlake, almost all of the possible routes to paid online distribution are listed for you to choose from. 12 of these choices are discussed below: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. Check other paid distribution options in the full article at THE B2B MARKETING GUIDE TO PAID CONTENT DISTRIBUTION
IT Products and Services Lead Generation Appointment SettingB2B Lead Generation Company in Malaysia It takes an exceptional set of skills and unparalleled experience to stand alongside and represent major players in the information technology industry. Callbox has both. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We generate IT leads and set appointments for the following solutions Back-up and Disaster Recovery SolutionsData WarehousingWeb Hosting, Design and DevelopmentIT Consulting ServicesNetwork ManagementSystem IntegrationSecurity SolutionsVOIP/IP TelephonyTelecommunications Dial 888.810.7464 to speak with a Callbox representative.
Inside Sales Outsourcing | Get the benefits of having a team of highly-qualified inside sales professionals without the pressures of managing an in-house sales staff through inside sales outsourcing. Inside sales is crucial to success in modern marketing landscape. By definition inside sales means remote selling done predominantly by phone. Professional telemarketers and inside sales representatives allow outside salespeople to make best use of their time and do what they do best – meeting with sales qualified leads and closing sales transactions. Effective inside sales marketing strategy benefits sales and marketing organizations by: Shortening sales cyclesReducing costsIncreasing sales pipeline trafficImproving lead-to-sale conversion ratioEnhancing in-house staff productivity Inside sales outsourcing provides sales managers with all the benefits of having qualified inside sales professionals without the hassles involved in in-house staff management.
Lead Generation Phrase To Avoid in Malaysia – "Low-Hanging Fruit" a simple message can pack a whole lot more punch in generating sales leads. Using idioms to add color to our language is nice, but try skipping that when conducting a lead generation campaign. Let us take one example below to clarify. When we talk about 'low-hanging fruit', we are talking about an idiomatic expression that meant 'the easy part' of a job. Besides, even if you are talking to prospective B2B leads who perfectly understand the term, the message you convey might still be misunderstood. Sometimes, a simple message can pack a whole lot more punch in generating sales leads. This content originally appeared at b2bappointmentsettingtelemarketing.blogspot.com Or visit callbox.com.my/blog
What To Do When Lead Generation Hits A SnagB2B Lead Generation Company in Malaysia It can be so easy to keep going when the market is good. But if you want to know just how far your business can go, then nothing can be a perfect opportunity like a real market or business downturn. You have to organize a productive lead generation campaign and make sure that you are getting all the B2B leads that you can generate, despite the economic downturn. And here is how you do it: It is only temporary – bad times do not last forever. Another thing: keep a positive outwork in your business.
How Attractive is your Company Blog? Take the quiz to find out Marketing Research & Survey | Telemarketing is considered by many as the most effective market research tool for gathering feedback and market information. Unlike other market survey methods, telephone survey allows you to speak directly with your clients and prospects and find out how they feel about your brand. For example, if you are losing sales, you may conduct a phone survey to find out why people might not be buying your products or take a step further by listening to your competitors clients. With such flexibility and efficiency, the effectiveness of telemarketing as a method of gathering market information is beyond question. Do you have the time and other resources to do phone interviews? Callbox offers market research survey services to help sales and marketing organizations gather customer feedback and other useful market information through outbound telemarketing. How easy is that? Let us talk. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
How to Lose a Prospect in 5 Minutes: The Ultimate Disaster Guide for Telemarketers Funny, the way people view telemarketing as an intricate process that involves the deepest understanding of human behavior – they’re right, perhaps, up to a certain degree, but for all intents and purposes, telemarketing still boils down to human interaction. “It’s the small things that are usually taken for granted, and in most cases they create the biggest impact.” Funny, the way people view telemarketing as an intricate process that involves the deepest understanding of human behavior – they’re right, perhaps, up to a certain degree, but for all intents and purposes, telemarketing still boils down to human interaction. And just like your average chat with your office buddy, it entails a harmonious exchange system, and that’s where most telemarketers fail. Here are some of those surprisingly common mistakes: Needless rebuttals. Poor transitions. Faking a relationship and pretending you’re listening. Resurrecting a dead-end issue. Not projecting results.
Promoting your SEO Content? Here are 4 Things to Consider | If you’re an SEO marketer, you’re more than likely inclined to give your content an extra push. You probably don’t want to settle with using great content that can be used for natural link-building. If B2B lead generation is in your blood, you would want to broaden your horizons a bit more. To do that, you need to promote your content more effectively. Here are four simple tips: 1. As a B2B lead generation marketer, you would want to create content that is attention-grabbing and relevant, but you also want to come up with something that will interest as wide an audience as possible within your target market. 2. One of the easiest opportunities is getting people who are already visiting and engaged with your website to share your content. Via your blog.Via an existing page the SEO performance of which you want to improve.Via a new page created specifically for it. 3. 4. A business’s power to use influencers to reach its target market ties in with social media.