Can Constantly Improving Telemarketing Be Bad For The UK Market? | In business, you need to constantly improve your operations. This is the reality, and a necessity, for the continued survival of your business in the United Kingdom. And in terms of B2B telemarketing, this can actually be the difference between success and failure. You know that getting a lot of sales leads will depend on just how well you organize your marketing campaign. Sure, there may be a lot of ups and downs that you have to deal with, but if you know what to improve on, then you will be just fine. Of course, there is one issue that you need to deal with quickly: the actual improvements. There is nothing wrong with constantly improving your business. So as not to make your improvements turn into a liability, you might want to follow these tips: Employ customization – believe me, when you personalize your products or services to fit your market needs, it becomes pretty hard for your customers to reject your offer. Improving your marketing process is not a problem.
Social Media Mistakes That Ruin Appointment Setting Campaigns | Sometimes, with the way social media is being used in appointment setting campaigns, one might be tempted to go back to the old ways of marketing, like email or telemarketing. It seems like the promised sales leads solutions that social media gurus claim are not as concrete as the actual results. To be honest, there are just too many mistakes. And mind you, these mistakes can cost you big time in your marketing campaign. For example, you think that tactics at the lower levels of social media marketing can affect the higher levels. Secondly, reliance on vanity metrics can be misleading. Third, and the most glaring, mistake is to assume that social media is the answer to all your marketing needs. Social media is an excellent communication tool.
A Stumbling Block in B2B Telemarketing: The GatekeeperB2B Lead Generation Company in Malaysia It goes by several names: the receptionist, the switchboard operator, the administrative assistant, or simply, the secretary. But for people in the B2B telemarketing industry, it is known as “the gatekeeper”. They are the last line of defense between you and the decision maker, and they are good at what they do: filtering callers. Whether you as a telemarketer see the gatekeeper as a threat, an annoyance, or simply a necessary evil, there are thing you need to know to better understand, conquer, and make use of them as you strive to achieve your lead generation goals: The gatekeeper is not the enemy Whoever is acting as the gatekeeper between you and the decision-maker (DM) is just doing their job. The gatekeeper is not the boss Management never gets treated the same as the workers. The gatekeeper is a great source of information The gatekeeper is not the one to sell to The gatekeeper has several distinct ‘powers’. The gatekeeper does what she does best The gatekeeper is a human being
B2B Sales Leads - CallboxB2B Lead Generation Company in Malaysia Business to business companies rely heavily on the amount of b2b sales leads that their marketers generate for revenue. Generating sales leads is the first step in the sales process and is usually done through a variety of ways, such as cold calling, Internet marketing, direct marketing, or advertising. Business sales leads are essential to b2b companies because they are what convert into sales. Here at Callbox, we help boost the productivity of your sales and marketing department by assuming responsibility of your b2b sales leads generation and appointment setting. We utilize professional telemarketing strategies to produce qualified leads for our customers. Our expert telemarketers generate qualified b2b leads by meticulously screening your calling list, and your agents are provided with access to no less than the top decision makers of your prospects, courtesy of our professional appointment setters. Let us talk.
Where Does Social Media Stand In B2B Lead Generation? It’s no secret how the B2C industry has exploited (in a productive way) the power of social media. Every day you see products on Facebook and Pinterest, read reviews via Twitter, and watch demonstrations on YouTube. But why is it that, albeit knowing that B2B prospects also engage in social media, companies in the B2B industry still hasn’t taken a full grasp at how it could work for them? If you think about it, there are a lot of similarities between B2C and B2B lead generation in terms of utilizing social media, and B2B even has a clear advantage when it comes to knowing the features of their products and which group of people would be interested. They’ve been able to come up with stories around their goods, produced wonderful images, engaged with peers on LinkedIn, and hosted multiple contests and promos. Still, B2Bs cannot significantly show, let alone prove that social media has returned their investments. That reality doesn’t stop marketers from embracing social media, though.
The Best Medium For Getting More Sales Leads For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the right lead generation medium comes in. Related: The Right Approach In Lead Generation The reason why businesses come and go is due to their inability to capture a good portion of the market. This raises the question: what is the best medium in generating more B2B leads? Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity.
Guerilla Marketing? Make Sure It Does Not Mess Up Lead GenerationB2B Lead Generation Company in Malaysia For companies in search of more sales leads in their lead generation efforts, it pays to employ the best marketing strategy that will attract the most attention, no matter what the form. That is why we have viral marketing, telemarketing, and what seems to be the thing today – guerilla marketing. Sure, using strange or over-the-board tactics to gain customers’ attention (and their cash) can be effective, especially in segments with an entrenched market leader, but when it goes wrong, the backlash can be too much to handle for the company who organized it. Remember Cartoon Network’s ‘explosive’ marketing campaign for Aqua Teen Hunger Force back in ’07 in Boston? That scare cost Cartoon Network head’s Jim Samples his job, not to mention having to pay-out $2 million to Boston’s emergency response teams. So, should we or should we not go guerilla? Who is my audience? Once you have satisfied these points, it will be easier for you to plan your marketing campaign.
5 Ways Outsourced Telemarketing can save money for your businessB2B Lead Generation Company in Malaysia Outsourcing telemarketing services is anticipated to become much more fashionable through 2014. Why? Handing over these operations to an expert third party unloads valuable off some of the pressures in maintaining a solid lead generation campaign for a business. Of course, there are considerable concerns regarding the upfront cost of hiring an outside company, but as laid out below in this article, one would find that the long term benefits clearly outweigh the expenses and can easily be recovered. These are the ways outsourcing your telemarketing campaign can save your business a lot of money: Work hours.