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100 Conversion Optimization Case Studies

100 Conversion Optimization Case Studies
If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. 1. Overview and Results Achieved: CloudSponge had an outdated website design: This is the redesign: The new design achieved a 33% conversion increase. Key Findings: -You can see the difference between the two designs. If your website looks like the original CloudSponge, get a new design. Source: 2. L’Axelle wanted to get more people to click on their add to cart button. This was the test: L’Axelle describes the original copy as being comfort oriented. The test copy is action oriented. The action oriented headline and copy earned a 38.3% conversion rate, 93% better than the original. -“Put an end to sweat marks” is action oriented and assures some relief for customers.

How to Claim & Set Up Local Profiles: From Google+ to Yelp Claiming and setting up local profiles is an important branding activity that has tremendous SEO value. Most websites that offer local business listings follow the same listing process, with a few points of differences here and there. Last year I took on the position of Director of Marketing at Ogle School, a .EDU that has over 8 locations in the Texas area. As you can imagine, local SEO is incredibly important (as is local social) so claiming, setting up, managing and updating all of the local listings for our school is quite a task. This article will take you through the process of claiming and setting up local profiles across diverse online platforms, and help them get a better idea about what they need to do to connect with local customers. Let’s begin: Google + Local Let’s start with the Big Daddy of them all – Google+ Local. Step 1: Create a Google Places Listing It all begins at Select your country and enter your phone number. Step 2: Verify Listing

An E-Commerce Study: Guidelines For Better Navigation And Categories Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it. Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. We set out to explore how users navigate, find and select products on e-commerce websites, using the home page and category navigation. The one-on-one usability testing was conducted following the “think aloud” protocol, and we tested the following websites: Amazon, Best Buy, Blue Nile, Chemist Direct,, eBags, GILT, GoOutdoors, H&M, IKEA, Macy’s, Newegg, Pixmania, Pottery Barn, REI, Tesco, Toys’R’Us, The Entertainer, and Zappos. Throughout the test sessions, the subjects would repeatedly abandon websites because they were unable to find the products they were looking for. 1. 1The Pottery Barn website (larger view2). (left) and (right). 5Larger view6 2. (larger view8) 3. 4. 5. 6.

7 Tips to Create Facebook Ads That Convert Are you already advertising on Facebook – but not yet seeing the results you hoped for? If you want your ad spending to yield more fans, leads or sales, you might just need to tweak your strategy a little bit to start seeing a better return on investment. Here are 7 of my favorite Facebook ad tips for tweaking your approach, so your next Facebook ad results in higher conversion rates – and more business for you. #1 Reach More Fans Through the News Feed The number of users accessing Facebook on mobile devices has skyrocketed in the past year – today, 60 percent of all users are visiting Facebook on their phones and tablets. And there’s data to back that up – according to a study by SocialCode, Facebook mobile ads earn up to 2.5 times more than desktop-only ads. To get your Facebook ads into the News Feed (specifically Page Post ads, Page Like ads and Sponsored Stories), you have to use the Power Editor. The best way to get started is by using the free Power Editor Chrome plugin.

Next in Commerce | Home A project of the commerce specialist, ePages, and the industry initiative, Hamburg@work. E -commerce will become more visual: In the future, the Customer Journey can begin with an image-based search: A randomly photographed leather jacket can become the target of a spontaneous shopping tour. Will snap shots be the universal entry point to consumption processes? Nike has teamed up with Instagram to create an HTML5 app called Nike PhotoiD. The Asian fashion social network Clozette, the e-commerce company Rakuten and the visual search engine ViSenze have teamed up to develop a fashion platform called O’Share that enables people to look for and find clothes using their uploaded photos. The mobile app Fashionfreax Lens lets users scan different colours in their surroundings via their smartphone camera and then receive in real time a selection of clothing items in matching colours. Thing Daemon has created a shopping app for Google Glass called Fancy.

Don't Let Paper Paradigms Drive Your Digital Strategy - Karen McGrane by Karen McGrane | 11:00 AM June 17, 2013 The web isn’t print. The way we publish on the web — our process and workflow — is mostly derived from what we know about putting ink on paper. Which makes sense, because for most of human history, print was all we had. In a world of connected devices, we need to publish digital content onto all kinds of different devices, screen sizes, and form factors. Watches and glasses and fridges, oh my A majority of Americans now own a smartphone. Beyond smartphones and tablets, we know we’ll continue to invent new devices. Whether you think any one of these new devices is the future, a fad, or a flop doesn’t get around the reality of the challenge we face in publishing content to these new form factors. Publishing content to a variety of devices and platforms is fundamentally different from print. You don’t have to spend too much time thinking about all these new form factors and device types to realize that the very notion of a page doesn’t hold up.

Quels sont les plus gros e-commerçants de France et d'Europe ? : Le tiers des plus gros e-marchands d'Europe est britannique Internet Retailer vient de publier son Top 500 des e-commerçants enregistrant les ventes en ligne les plus élevées d'Europe, hors e-tourisme. A eux tous, ces 500 e-marchands totalisent 93,74 milliards d'euros de ventes en ligne en 2012, en hausse de 16,6% par rapport à 2011. Sans surprise, le premier d'entre eux est Amazon. Ses revenus européens ont augmenté de près de 20% entre 2011 et 2012, renforçant sa domination sur le vieux continent. Son chiffre d'affaires s'élève à 12,3 milliards d'euros l'an dernier, selon les estimations d'Internet Retailer. Le deuxième e-commerçant d'Europe est Otto Group. L'analyse des plus gros e-commerçants d'Europe montre que les acteurs américains sont peu présents sur ce marché. Rappelons en outre qu'en dehors des sociétés qui ont déclaré leurs ventes en ligne à Internet Retailer, ces chiffres d'affaires sont des estimations effectuées par la publication américaine.

SEO is Dead. Now What? Search engine optimization has changed significantly since the earlier days when the term was first coined and industry leaders are beginning to hint at a fundamental philosophical shift that would effectively render the traditional SEO as a dead or dying craft. It is time to re-imagine what it means to manage search engine rankings. Some history to put this into context: Since it’s inception, SEO has been tactical and reactive by nature. Optimizers would determine what a search engine uses to qualify a site and find the more efficient means by which to satisfy that requirement in order to perform well in a search engine’s search results. In the earliest days, search engines relied heavily on webmasters’ use of HTML meta tags to identify keywords related to the content of each page on the site. This was an important step forward because webmasters were already gaming the search rankings through a method known as "keyword stuffing."

Is Twubs the Next Big Twitter Chat Management Tool? The Twitter chat is one of the best tools for a social media professional to communicate with fans and customers, driving the conversation around the brand. Tuesday's version of existing chat platform Twubs promises to make that job even easier. Twubs, the 5-year-old hashtag platform that aggregates tweets, pics and videos into a branded page, has debuted a free, Twitter API-compliant chat tool. SEE ALSO: 15 Essential Twitter Chats for Social Media Marketers The service, which may remind users of Tweetchat, streams tweets from chats to allow hosts to more effectively moderate the conversation. "We take engineering very seriously," says Tony Ferraro, Twubs' president and CEO. Deployed in the Amazon Web Service cloud, Twubs' Twitter chat tool is built to handle the large traffic spikes these conversations create. “We believe that topic relevancy is the future of social media,” says Ferraro. Chat hosts can even add more than one administrator to a hashtag.

Social Media Marketing Plan - A Daily Routine 652 Flares Twitter 366 Facebook 0 Google+ 54 LinkedIn 89 Buffer 143 652 Flares × Social media marketing takes up far too much of your time. It’s frustrating, it’s hard to keep up and interferes with other work of higher priority! But if you have a good daily routine and the right tools you can save a significant amount of time. Social media accounts for over 18% of our time spent on line. This is just the average, if you run a business and are active on social media this may be more. Here is a routine we follow with a range of tools we use. 1. Maybe you’re not a natural writer but you don’t need to be. a). b). If you write blogs here are 2 tools that will help remove some distractions. Freedom – This app locks you out of the internet. AntiSocial - This app blocks you off from the more social parts of the internet for example Facebook and Twitter. 2. You don’t want to share your content all the time so it’s essential to read other content. Easily find and share content using Feedly 3. 4. a).

Are You Losing Business With The Wrong Value Proposition? Struggling to decide what you should write on your home page? Striving to whittle a headline? And bullet points? Composing an online value proposition probably is the hardest part of creating website copy. Your online value proposition explains what you offer to your customers – usually in a headline, subheading, and a few bullet points or introductory sentences. The wrong value proposition may chase away potential customers; and when they click back instead of reading on, you’ve probably lost them forever. How can you ensure your value proposition wins you customers rather than turning them off? Let’s have a look. How Web Visitors View Your Home Page Web visitors don’t look at your home page the same way you do. They barely glance at your home page before making a snap decision as to whether they’re in the right place or not. We’re thinking “great literature” (or at least “product brochure”), while the user’s reality is much closer to “billboard going by at 60 miles an hour.” ~ Steve Krug

How Upworthy Used Emotional Data To Become The Fastest Growing Media Site of All Time In a presentation on Thursday at the Personal Democracy Forum, a New York City gathering on the intersection of tech and politics, Upworthy editorial director Sara Critchfield explained how the site, dedicated to resharing stories with social impact, is leveraging emotional data to become the fastest-growing media site in history. Upworthy, which MoveOn founder Eli Pariser started in March 2012, clocked 8.7 million monthly unique visitors within its first six months and now garners more than 10 million uniques a month. Upworthy, which is kind of like a soulful Buzzfeed, grew out of Pariser's work in online organizing with MoveOn, as well as his book The Filter Bubble, which is about how Internet algorithms often insulate us from ideas and people we don't agree with. What Critchfield called "the feminization of emotion," where feelings are thought to be a trivial female attribute, "has set up a false dichotomy that's distorting our decision making," she said.

Creating Engaging Content Is A Breeze With This Simple Approach Quality over quantity. That’s usually the mantra when it comes to creating compelling content that pays off. But in today’s marketing landscape, you need both. Podcast: Play in new window | Download It’s no surprise then, that this is a big challenge content marketers face today. Case in point: The Content Marketing Institute recently released their report B2B Small Business Content Marketing: 2013 Benchmarks, Budget, and Trends – North America. It turns out that over half of all businesses surveyed are having a hard time creating quality content. Even more are having a hard time creating enough of it. You may be in the same boat. And while not all content creation is easy, there are some forms of content that are easier to create. Among them are interviews. It’s “Win, Win” All Around While they can’t be the only content you create, interviews offer a “win win” situation for everyone involved. Here’s how: 1. 2. 3. You can offer the interview as a recording. Here’s how to get it done: Try it out.