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100 Conversion Optimization Case Studies

100 Conversion Optimization Case Studies
If you’re a marketer, you’re undoubtedly looking for techniques to optimize your website for better conversions. Fellow marketers have released tactics that worked from them. In this post, I’ve curated some of these. 1. Overview and Results Achieved: CloudSponge had an outdated website design: This is the redesign: The new design achieved a 33% conversion increase. Key Findings: -You can see the difference between the two designs. If your website looks like the original CloudSponge, get a new design. Source: 2. L’Axelle wanted to get more people to click on their add to cart button. This was the test: L’Axelle describes the original copy as being comfort oriented. The test copy is action oriented. The action oriented headline and copy earned a 38.3% conversion rate, 93% better than the original. -“Put an end to sweat marks” is action oriented and assures some relief for customers. Related:  Landing PageUX

[Outils] Les 3 étapes à suivre pour optimiser sa landing page et augmenter les conversions Neil Patel, le fondateur de Crazy Egg et KISSmetrics, a récemment mis en ligne une infographie qui va plaire à tous les adeptes du Growth Hacking sur un thème fondamental: l’optimisation de sa landing page, c’est à dire la page web sur laquelle vont arriver vos visiteurs. La première impression des visiteurs doit être bonne, alors autant la peaufiner et faire en sorte que cette impression se transforme en action. L’action souhaitée sur une landing page peut différer selon les besoins: achat d’un produit, inscription à une newsletter ou à une démo, partage de l’information ou encore réduction du taux de rebond. Dans l’infographie qui suit, Neil Patel distingue 3 étapes clés pour augmenter les taux de conversion d’une landing page. Une fois la première étape complétée, il est intéressant de se pencher sur le contenu du texte, pour que celui-ci soit intéressant à la fois pour vos visiteurs, mais aussi pour les moteurs de recherche dans le but d’optimiser le référencement (SEO).

System Usability Scale (SUS) po Polsku | UX, Research, Design, Prod Mgmt, Mktg, Sales & SaaS Skala Użyteczności Systemu (ang. System Usability Scale, SUS) to sprawdzony i szybki sposób oceny użyteczności interfejsów użytkownika poprzez ankietę. Narzędzie powstało w 1986 roku, oryginalnie w języku angielskim. Od tego czasu stało się swego rodzaju „industry standard”, co potwierdza ponad 600 publikacji naukowych. Skala składa się 10 pytań i 5 odpowiedzi opartych o skalę Likerta I think that I would like to use this system frequently.I found the system unnecessarily complex.I thought the system was easy to use.I think that I would need the support of a technical person to be able to use this system.I found the various functions in this system were well integrated.I thought there was too much inconsistency in this system.I would imagine that most people would learn to use this system very quickly.I found the system very cumbersome to use.I felt very confident using the system.I needed to learn a lot of things before I could get going with this system. Zobacz przykład ankiety SUS.

How to Claim & Set Up Local Profiles: From Google+ to Yelp Claiming and setting up local profiles is an important branding activity that has tremendous SEO value. Most websites that offer local business listings follow the same listing process, with a few points of differences here and there. Last year I took on the position of Director of Marketing at Ogle School, a .EDU that has over 8 locations in the Texas area. As you can imagine, local SEO is incredibly important (as is local social) so claiming, setting up, managing and updating all of the local listings for our school is quite a task. This article will take you through the process of claiming and setting up local profiles across diverse online platforms, and help them get a better idea about what they need to do to connect with local customers. Let’s begin: Google + Local Let’s start with the Big Daddy of them all – Google+ Local. Step 1: Create a Google Places Listing It all begins at Select your country and enter your phone number. Step 2: Verify Listing

#Kaupunkisome: Kuplia vai kansanvaltaa? – Kaupunkiakatemia – Urban Academy KAUPUNKITUTKIMUSINSTITUUTIN AVAJAISTAPAHTUMA:#Kaupunkisome: kuplia vai kansanvaltaa? Aika: Maanantai 15.1.2018 klo 16-18 Paikka: Helsingin yliopiston Tiedekulma Stage •Miten yhä useampi kaupunkilainen pääsee hyötymään somen tuomista mahdollisuuksista? Miten somea voidaan paremmin hyödyntää kaupungin kehittämisessä? •Mikä on kaupunkisuunnittelijan ja muiden viranhaltijoiden rooli somessa? •Keiden ääni somessa kuuluu ja miten tavoittaa erilaiset asukasryhmät? Helsingissä lähes kaikilla kaupunginosilla on omat Facebook-ryhmänsä. Kaupunginosaryhmät verkottavat kaupunkilaisia omaa lähinaapurustoa laajemmin ja edistävät parhaimmillaan alueiden sosiaalista koheesiota tarjoamalla yhteisöllisyyttä, osallisuutta ja vertaistukea. Helsingin yliopiston Tiedekulmassa 15.1. järjestettävässä #Kaupunkisome: kuplia vai kansanvaltaa? Tilaisuus on osa Helsingin yliopiston tammikuussa 2018 aloittavan uuden Kaupunkitutkimusinsituutin Kick off -seminaarisarjaa. Klikkaa otsikoita päästäksesi esityksiin

An E-Commerce Study: Guidelines For Better Navigation And Categories Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it. Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. We set out to explore how users navigate, find and select products on e-commerce websites, using the home page and category navigation. The one-on-one usability testing was conducted following the “think aloud” protocol, and we tested the following websites: Amazon, Best Buy, Blue Nile, Chemist Direct,, eBags, GILT, GoOutdoors, H&M, IKEA, Macy’s, Newegg, Pixmania, Pottery Barn, REI, Tesco, Toys’R’Us, The Entertainer, and Zappos. Throughout the test sessions, the subjects would repeatedly abandon websites because they were unable to find the products they were looking for. 1. 1The Pottery Barn website (larger view2). (left) and (right). 5Larger view6 2. (larger view8) 3. 4. 5. 6.

Landing pages for startups: create your first MVP The Lean Startup movement has spread like wildfire. Eric Ries’ book by the same name has inspired a whole generation of smart entrepreneurs who are getting early customer feedback on Minimum Viable Products (MVPs) so they can decide whether to pivot or persevere. But what if you want to test customer demand before even building a minimum viable product? What if there was a way to create a sort of minimum viable product without actually creating a minimum viable product? But first, a little background on the Lean Startup movement. Lean Startup in 10 seconds The startup entrepreneur has become a mythic figure in the 21st Century. The idea of the visionary business leader with future-predicting super powers is a myth. That innovate idea that the heroic entrepreneur and his team of dedicated engineers developed in “stealth mode” typically gets shattered into a million pieces on the ragged rocks of reality. The Landing Page: Your Pre-Minimum Viable Product How to Create a Landinge Page MVP 1. 2.

Your Guide to Online Research and Testing Tools The success of every business depends on how the business will meet their customers’ needs. To do that, it is important to optimize your offer, the website, and your selling methods so your customer is satisfied. The fields of online marketing, conversion rate optimization, and user experience design have a wide range of online tools that can guide you through this process smoothly. Many companies use only one or two tools that they are familiar with, but that might not be enough to gather important data necessary for improvement. To help you better understand when and which tool is valuable to use, I created a framework that can help in your assessment. Once you broaden your horizons, it will be easier to choose the set of tools aligned to your business’s needs. To better understand when to use which tool, it is helpful to use the following criteria: What people say versus what people do… and what they say they doWhy versus how muchExisting classifications of online tools Tool examples

7 Tips to Create Facebook Ads That Convert Are you already advertising on Facebook – but not yet seeing the results you hoped for? If you want your ad spending to yield more fans, leads or sales, you might just need to tweak your strategy a little bit to start seeing a better return on investment. Here are 7 of my favorite Facebook ad tips for tweaking your approach, so your next Facebook ad results in higher conversion rates – and more business for you. #1 Reach More Fans Through the News Feed The number of users accessing Facebook on mobile devices has skyrocketed in the past year – today, 60 percent of all users are visiting Facebook on their phones and tablets. And there’s data to back that up – according to a study by SocialCode, Facebook mobile ads earn up to 2.5 times more than desktop-only ads. To get your Facebook ads into the News Feed (specifically Page Post ads, Page Like ads and Sponsored Stories), you have to use the Power Editor. The best way to get started is by using the free Power Editor Chrome plugin.

14 Tips To Source and Create Great Content For Social Media A question I often hear is how do you create great unique content? What most people and companies don’t realise is that they have great content it just happens to be offline in Silos, files on computers that are waiting to be repurposed for online. It can be interviews or press releases that can be edited, summarized or combined. There are presentations you have used for clients, articles you have sent to clients, information from your suppliers that is sitting on your computer, there are training videos that could be edited for YouTube, videos taken at conferences. The core foundation for your content should be initially a blog as part of your own website’s domain, this will help with creating links that will improve your SEO (Search Engine Optimization) to help you “get found online”. So there are 2 core activities to having great content: ”Repurposing Existing Content” of different types and mediums and “Writing New Content”. 5 Tips For Repurposing Off-line Content To On-line Content

Next in Commerce | Home A project of the commerce specialist, ePages, and the industry initiative, Hamburg@work. E -commerce will become more visual: In the future, the Customer Journey can begin with an image-based search: A randomly photographed leather jacket can become the target of a spontaneous shopping tour. Will snap shots be the universal entry point to consumption processes? Nike has teamed up with Instagram to create an HTML5 app called Nike PhotoiD. The Asian fashion social network Clozette, the e-commerce company Rakuten and the visual search engine ViSenze have teamed up to develop a fashion platform called O’Share that enables people to look for and find clothes using their uploaded photos. The mobile app Fashionfreax Lens lets users scan different colours in their surroundings via their smartphone camera and then receive in real time a selection of clothing items in matching colours. Thing Daemon has created a shopping app for Google Glass called Fancy.

5 Psychological Principles of High Converting Websites You know the feeling when you pour your heart and soul into a promising new A/B test, only to have it flop like an entrepreneur’s first startup? I certainly do. Last year, I ran all product and brand marketing for an edutech company. For the first few months, things were amazing. In fact, our conversion rate doubled in less than a year. That’s when I realized I needed a way to predict which experiments could have the largest effect before I ran them. Studying behavioral psychology, I started evaluating and ranking potential tests based on informed predictions, and my experiments again began returning significant boosts in conversion. With websites like Optimizely and Visual Website Optimizer, the actual experiment setup isn’t too difficult. By applying the following five psychological principles to your testing plans, you can uncover the big gains, too. 1. One of Gestalt psychology’s central principles is the Law of Prägnanz. Case Study #1: The Sims 3 (128% increase) 2. But wait! 3. 4.

Książki o UX | user experience design Bardzo często jestem pytany o to, jakie książki związane z UX mogę polecić. Więc oto i jest: moja lista. Cześć pozycji pewnie pominąłem przez zapomnienie, część pominąłem celowo, pewnie warto by było tę listę, co jakiś czas odświeżać, co postaram się robić. (Zawsze też możesz mnie śledzić w serwisie Goodreads.) PS. PS2. , srsly, to urządzenie zmieni Twoje życie na lepsze. Na początek Projektowanie interakcji Projektowanie interfejsów urządzeń Service design i okolice Proces i praktyka Tzw. Design ogólnie – takie różne Badania Psychologia Fikcja dla inspiracji William Gibson – „Neuromancer” (i inne – już retro, ale klasyka: „the future is already here — it’s just not very evenly distributed”)Arkadij i Borys Strugaccy – „Piknik na skraju drogi” (naprawdę obce „interfejsy”)Philip K. Problemy z terminologią W "design" Serwis SKO dla PKO BP Czas pochwalić się nowym serwisem, który zaprojektowaliśmy w K2 UX dla banku PKO BP. UX Storytellers