Ce que Twitter a pris à Facebook (et inversement) Cela va devenir difficile de ne pas confondre les deux géants des réseaux sociaux. Twitter a annoncé mardi 8 avril déployer de nouvelles pages profil. "A partir d’aujourd’hui, ce sera encore plus facile (et, nous pensons, plus drôle) de vous exprimer à travers une nouvelle page profil améliorée", indique le réseau social sur son blog. La page affiche désormais une photo de profil plus grande, ainsi qu’une photo de couverture gigantesque. Voici à quoi ressemble une ancienne page profil : Et voilà la nouvelle page profil : La mesure va être déployée peu à peu à tous les utilisateurs de Twitter. Ce nouveau design paraît étrangement familier : il ressemble fortement aux pages profils de Facebook. Comme l’explique Lemonde.fr, "un nombre très élevé d'inscrits arrêtent ainsi d'être actifs au bout de quelques mois. Mars 2009. En mars 2009, la page d’accueil de Facebook passe au live. Septembre 2009. Août 2011. Twitter affiche les photos les plus récentes à gauche sur la page profil. 1. 2.
More relevant ads with tailored audiences In July we previewed a way to tailor ads for users and a way to drive better performance for our advertisers. After testing this for several months, today we are announcing the global availability of tailored audiences—a new way for advertisers to define your own groups of existing and potential customers, and connect with them on Twitter with relevant messages. How does this work? With tailored audiences you can reach users on Twitter who have shown interest in your brand or your category even away from Twitter. We have seen impressive results from those advertisers in our beta test using the tailored audiences program over several months’ time. Additionally, Delta Air Lines and their agency partner Digitas participated in the beta testing of tailored audiences. We’ve made it easy for you to get started with tailored audiences by partnering with leading technology companies that can help you create and transfer audiences to Twitter. Users have privacy choices Future possibilities
Announcing Twitter Tailored Audiences If you’re using email marketing, you know it’s the channel with the best ROI for your company. After all, your customers expressed interest in you to the point where they handed over a portion of their inbox. They gave you permission to invade their space. For starters, you make it as easy as possible for them to share—well, whatever it is they love about you—with their friends. Exporting to Twitter Tailored Audiences To get started, connect a Twitter account to your MailChimp account. With the Twitter integration, you can either use a single Twitter handle for your entire MailChimp account, or, if you’re an agency (or you just manage multiple lists within a single account), you can associate Twitter accounts on a per-list basis. Once connected, you can export any list or segment size with a minimum of 5000 subscribers. Let’s say your music label, Double Double Records, wants to reach out to members who have purchased your latest single. Creating promoted content Privacy
Twitter Soyez le premier à me soutenir Qu’est-ce que Twitter ? Comment fonctionne Twitter ? Comment utiliser Twitter pour une entreprise ? Cet article liste l’ensemble des fonctionnalités de ce réseau social et des possibilités qu’il offre. Téléchargement gratuit :cliquez ici pour récupérer vos 13 guides gratuits pour maîtriser les réseaux sociaux et améliorer vos performances + 14 fiches PDF sur Facebook, Twitter, Instagram, Pinterest... Twitter : le réseau social en temps réel Twitter est une plateforme de microblogging permettant à tous ses utilisateurs de publier des messages (les « tweets ») limités à 140 caractères maximum A la différence de Facebook, tous les posts sont publics et peuvent donc être consultées par n’importe quel utilisateur, lequel pourra même devenir votre « follower » (un abonné) recevant vos tweets en direct sur sa Timeline. Consultez les chiffres de Twitter Consultez les entreprises rachetées par Twitter Comment fonctionne Twitter ? Moments Twitter : Twitter Media Studio :
10 Simple Twitter Tactics That Will Get You More Traffic Today | Brian Honigman You see other bloggers killing it on Twitter, and you want some of that success for yourself, but you don't know where to start. The platform already seems super noisy and has experts on every topic known to man. So what can you do to stand out? You might worry that you need a sophisticated Twitter strategy, but don't stress. If you focus on a few simple tactics, you'll easily tap into a community that will support your work and drive the traffic your content deserves. And even if you don't have tons of followers just yet, you can make the most of those you do have, and start to get on the radars of the influencers that matter. (Having 100 of the right people following you rather than thousands of the wrong people is always better anyway.) Regardless of whether you're a big fish or a tiny minnow in the Twitter pond, you can use the following tactics to get more traffic for your content today. 1. Stop thinking of Twitter as a text-only platform. 2. 3. 4. 5. 6. 7. But don't overdo it. 8. 9.
5 Twitter Tools to Increase Your Blog Retweets Are you leveraging social proof to get more shares on Twitter? Are you giving readers a one-click way to tweet your blog posts? When it comes to sharing your posts, the less effort it takes, the better. It doesn’t get much easier than writing the tweet for your readers and using one-click sharing. In this article you’ll discover five easy-to-use Twitter tools that make it simple and fast for readers to spread the word about your newest blog content. Installing WordPress Plugins Four of the five tools in this article are WordPress plugins. Step 1: Log into your WordPress blog. Step 2: In the sidebar, click Plugins, then click the Add New button. Click the Add New button to install a new WordPress plugin. Step 3: On the next page (below), type the name of the plugin you want to install in the search box and click the Search Plugins button. Search for the plugin you want to install. Step 4: You’ll get a list of plugins that match or relate to the plugin you searched for. Take a look at your post.
7 Things Not to Do on Twitter 1.3K Flares1.3K Flares × When Twitter launched, critics questioned the limitation of 140 characters to make a meaningful conversation, especially for businesses. Over the years, Twitter has improved by leaps and bounds, added several business-friendly features and now ranks amongst the league of formidable social media tools for businesses. Businesses have realized the value of messages limited to 140 characters and have thronged to Twitter in large numbers. As a result of this exponential growth in the Tweetosphere, there’s a strong need for a establishing a code of conduct and clearly laying out guidelines on what business should do and what they should not do on Twitter. Interestingly, a number of social media experts often focus their pep talks on what to do on Twitter. Excessive Tweeting/ Re-tweets I find that a number of businesses guilty of Twitter overuse. Do you want to add anything to my list of Twitter NO-DOs? Share this to share your insight with others. Douglas Idugboe
Small Businesses Can Increase Twitter Engagement with Twitter Images Nouveaux profils Twitter : 5 conseils pour adapter son CM La semaine dernière nous vous parlions des nouvelles fonctionnalités Social media qui venaient d’arriver en Mars 2014. Parmi elles, nous retrouvions notamment des innovations techniques du côté de Twitter comme l’affichage du nombre de lecture d’un tweet ou même l’arrivée des albums photos agrémentés de tagging… Des fonctionnalités qui bizarrement faisaient déjà penser à une mutation « Facebookienne » qui se concrétise d’autant plus aujourd’hui avec l’arrivée imminente d’un design similaire à Facebook. Toutefois, qu’en est-il pour le community manager ? Quelles actions doit-il mettre en place pour s’adapter à cette évolution ? 1°) Nouvel habillage graphique Tout d’abord, il est important de signaler que les changements de ce profil Twitter sont surtout d’ordre esthétique avec un focus sur les images dans sa globalité. Terminé le combo background / photo de couverture. 2°) Partagez des photos et des vidéos 3°) Utilisez les Twitter cards 4°) Mettez en avant des tweets
7 Essential Mobile Apps for Marketers By Kerry Gorgone, {grow} Contributing Columnist I have 87 apps on my iPhone. Some might think that’s too many, but I’ve been through them several times, trying to pare down, and I use them all. Some are especially helpful to me as a marketer: managing my ever growing contact list, or monitoring analytics via mobile. Here are a few essential mobile apps and tools for my fellow marketers. Evernote HelloPlatforms: iOS, Android Pricing: Free Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Hello even enables you to connect to a group of people at once using audio tones, so taking out your smartphone at a networking event might actually be a good thing. Google AnalyticsPlatforms: Mobile Site, Android Pricing: Free Digital nomads need portable insight, and this app provides it. Lead ConverterPricing: Starts at $5/month for a single site. UseriumPlatforms: Mobile Site Pricing: Free
Twitter: voici la procédure pour ne pas être identifié sur une photoDescary Il est maintenant possible d’identifier les personnes qui apparaissent sur une photo accompagnant un Tweet. En fait, vous pouvez identifier jusqu’à 10 personnes sur une même photo. Comme sur Facebook, les personnes identifiées sur une photo accompagnant un tweet reçoivent une notification. Si vous n’aimez pas cette fonctionnalité, vous pouvez paramétrer qu’uniquement les personnes que vous suivez peuvent vous identifier sur une photo. Vous pouvez aussi désactiver la fonctionnalité d’identification. Pour personnaliser les paramètres d’identification, rendez-vous sur Twitter.com et cliquez sur la roue d’engrenage (Paramètres). Au-dessous de “Confidentialité” vous trouverez trois choix. 1- Autoriser tout le monde à m’identifier dans des photos. 2- Autoriser uniquement les personnes que je suis à m’identifier dans des photos. 3- N’autoriser personne à m’identifier dans des photos. Par défaut, “Autoriser tout le monde à m’identifier dans des photos” est activé.
10 Powerful New Twitter Stats to Help You Reach More Followers 14 Flares Filament.io 14 Flares × Since social media is changing so often . It can be really hard to keep up with stats and trends that affect how you use it. I quite often forget the facts that I’ve read, or I use Twitter based on stats that are outdated now. In fact, when I recently looked at some of the latest social media statistics , it hit me that the fastest growing demographic on Twitter is is the 55–64 year age bracket . In case you’re in the same boat with me, I gathered up some really interesting Twitter stats that can help you improve the way you reach your followers. 1. I guess not many people know about this one, because only 19% of brands tweet on the weekends . Social media scientist Dan Zarrella also found in one of his Twitter experiments that click-through rates were higher on Fridays, Saturdays and Sundays. 2. Just like on Facebook , photos are more engaging for Twitter users. Did you know you can Buffer images right from the web ? 3. 4. 5. 7. 8. 9. 10.
10 Tips for Success on Twitter When I first joined Twitter, I didn’t know quite what I would get out of it. However, like all other social media I knew it was about building real relationships. For all relationships, in-person or otherwise, the connection should always be genuine and helpful. Based on what I’ve learned, I believe that your Twitter strategy should be based on reciprocity of sharing others’ content first and then engaging them with interesting conversation.