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Understanding the B2B Buyer: 4 Rationales of a Purchase Decision (Part 2 of 2)B2B Lead Generation, Appointment Setting, Telemarketing

Understanding the B2B Buyer: 4 Rationales of a Purchase Decision (Part 2 of 2)B2B Lead Generation, Appointment Setting, Telemarketing
In the previous article, it was discussed that two of the reasons that influence the purchase decision of B2B buyers are 1) to enhance productivity and 2) for business expansion and growth. The other two reasons deal more with the technical aspects of running a business, but nevertheless just as crucial in a buyer’s tendency to engage with lead generation tactics, whether via phone calls, email or business websites. To bring in new technology Businesses always aspire to leverage new technology to be able to outdo competitors. That is your target market right there. Need: To Cut Costs Businesses are always concerned about their bottom lines and are on the prowl for ways to save. What This Means for Your Business: Work with buyers to find a price point that meets your needs and theirs.

Management over Remote, Outsourced Employees: A Lead Generation PointB2B Lead Generation, Appointment Setting, Telemarketing A decade ago, only big businesses had the financial resources to outsource their marketing operations to a lead generation services company. Now, however, even small businesses have gathered enough guts and have felt that need to delegate some of their tasks to experts, sometimes even to overseas firms. Outsourcing has become a major part of company growth for those who want to focus on the more important functions of running a business. Especially now that B2B lead generation has expanded to a wider array of channels, from social media, search and traditional, the need for more human resources has never been greater. Of course, one of the concerns when outsourcing is the amount of management and control you can have. These are some of the things to ponder on when dealing with outsourced providers according to JD Sherry, Vice President of Technology and Solutions for Trend Micro: 1. Remote employee contract. 2. Project management system. 3. Secure your network.

Create A Good First Impression For Your Cloud Hosting Lead Generation | IT Sales Leads Marketing It can be really tricky to be cloud hosting providers. Given the level of competition, plus the advertising noise made by others, it can be a dilemma for your business. Still, this is a task that you need to get over with well. You need to create a good first impression with your prospects, since this will determine whether you get new B2B leads or not. How to Succeed in your B2B Appointment Setting CampaignsB2B Lead Generation, Appointment Setting, Telemarketing If a lead generation cycle were a movie, then the appointment setting part would be the climax. It’s the deciding factor on whether an interaction with a prospect will move forward or come to a halt. Because of this importance, telemarketers need to make sure they can grab this opportunity while it’s on the table. Here are the best practices in carrying out an appointment setting campaign: Gathering preliminary details A defined target list with job titles, industries, and verticalsFrom the contact’s perspective, what’s the benefit of agreeing to an appointment? Gaining buy-in from sales: Communication before, during, and after the campaign is critical for a successful campaign. Adjustments can be made prior to launch based on feedback from sales team. Other Factors to consider: Size of sales team: The strategy will vary depending on the number of sales representatives that appointments are being set for.

B2B Sales Leads - Callbox Business to business companies rely heavily on the amount of b2b sales leads that their marketers generate for revenue. Generating sales leads is the first step in the sales process and is usually done through a variety of ways, such as cold calling, Internet marketing, direct marketing, or advertising. Business sales leads are essential to b2b companies because they are what convert into sales. Here at Callbox, we help boost the productivity of your sales and marketing department by assuming responsibility of your b2b sales leads generation and appointment setting. We utilize professional telemarketing strategies to produce qualified leads for our customers. Our expert telemarketers generate qualified b2b leads by meticulously screening your calling list, and your agents are provided with access to no less than the top decision makers of your prospects, courtesy of our professional appointment setters. Let us talk.

Online Marketing Guide - Dealing with Negative Feedback on Social MediaB2B Lead Generation, Appointment Setting, Telemarketing The old adage “You can’t please everyone” holds true even in the world of social media marketing and lead generation. Negative feedback is part of any online culture, and it’s something that’s almost inevitable, especially for a business. Social networking sites such as Facebook, Twitter and LinkedIn are pretty much an open channel for voicing out sentiments and grievances, and there’s practically no way to stop them. Consider these pointers on how to effectively counter negative feedback: Be nimble and quick. Inform, not lecture. But take control. Never antagonize. Act and follow-up.

An Easy Formula in Writing A B2B Lead Generation Blog Post Blogs remain as a strong weapon in B2B lead generation, and its popularity is not showing any sign of weakness Blogs remain as a strong weapon in B2B lead generation, and its popularity is not showing any sign of weakness. IgniteSpot.com says 77% of netizens are blog-readers, where 6.7 million people blog on blogging sites, and 12 million people blog via social networks. By now you would think bloggers have already mastered the art of writing a blog post, and perhaps they already have. B2B bloggers are more concerned with engagement, shareability and SEO optimization. Identifying with your audience – Imagine yourself as an American blogger tasked to write in behalf of the Eskimos in Alaska and their sentiments regarding the lack of cable TV shows. Starting with a bang – Your blog title and intro are the first two elements people notice. Organizing your content – An overwhelming amount of information is not helpful.

Online Marketing Lessons from that Famous Ellen DeGeneres Oscars SelfieB2B Lead Generation, Appointment Setting, Telemarketing More than 3 million retweets and counting. Staged or not, marketers can definitely learn from that historical Oscar moment when Ellen DeGeneres, host of the recently concluded Oscars ceremony, took a group Selfie that included Hollywood elites the likes of Meryl Streep, Julia Roberts, Brad Pitt, Angelina Jolie, Kevin Spacey and more. Despite Samsung’s persistent denial that it was a stunt, people couldn’t help but be amazed by the ingenuity. Not only that it has broken the Twitter record previously held by Obama during his last electoral win, and not only that it has made the Oscars event more enjoyable, but it also flamboyantly showcased a big shiny Samsung phone in front of everyone’s eyes – that’s 43 million people watching at home, and that’s just in the US. What made the publicity work like a charm? It was “spontaneously” real Ellen supposedly “came up” with an idea to tweet a selfie out of nowhere. It called for a challenge to achieve something It was star-studded

The Three C’s Of Value In Lead Generation With the way information has become more mainstream in the Singapore marketplace, it has become even more important for firms to stand out even more. This means you have to show your value to prospects. This is a challenge faced by SEO service providers, since there are a lot of firms competing in the country. So, how can you stand out on this? How will you be able to attract the attention of business prospects? Capability – when conducting appointment setting work, SEO leads will often challenge your capacity to deliver the service. Clientele – the kind of people you wish to serve will also determine the value of your firm, as well as the quality of your sales leads. Competitors – you also need to know who the other players are in the market. Once you know the details of your three C’s, your B2B lead generation work will be easier to do.

Behavioral Targeting for Lead Generation: Thumbs Up or Thumbs Down?B2B Lead Generation, Appointment Setting, Telemarketing One of the basic requirements for a marketing message to be accepted by the online public is relevance. Everyday, people encounter thousands of ads wherever website they go, and it’s almost impossible to capture the real interest of those who are really in the market for a purchase or service. That’s where behavioral targeting comes in. Wikipedia defines ‘behavioral targeting’ as “a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information.” We usually see these in website ads and also social network sites which are tailored based on a user’s search history. Behavioral targeting helps boost lead generation by making users’ web browsing experience more “personalized” and thus allows them to consider multiple channels of marketing. What’s the catch? Why it’s still an advantage Behavioral targeting does not assess your interests based on just few data.

How Can Mobile Web Applications Service Providers Generate Qualified B2B Sales Leads | IT Sales Leads Marketing One of the challenges encountered in offering your mobile web application services to other business is the lack of qualified B2B leads. You may have one of the most effective programs, perhaps a customized mobile application, that will sure be a hit with users, but the fact that you still have to look for users might give you more headaches. That is the reason why you should have a good business lead generation process in place. Remember, generating sales leads is very important in identifying business prospects that are most likely to do sign up for your service or purchase your offer.

Amazing B2B Marketing Lessons from the Amazing Spider-ManB2B Lead Generation, Appointment Setting, Telemarketing Whether or not you consider the recent Spider-Man sequel an unnecessary reboot or a visual spectacle, there’s no denying that the web crawler will linger in the waves of pop culture for at least a while. It’s the fifth Spider-Man movie in the last 12 years. It has set the cliche-ish standard for comic book heroes: not-so-popular kid discovers he’s got powers, fights crime, messes around with rich supervillains, defeats all of them in the end, and of course, gets the girl. It’s dated, but hey, people love it. What is it that makes Spider-Man one of the most loved (and profitable) characters in modern action hero lore? Businesses can learn a thing or two from Spider-Man: Accept your flaws Spidey was not really the flashy superhero type. Every business has its weaknesses. Be with the people He has always referred to himself as your “friendly neighborhood Spider-Man”. Be responsible You guessed it: “With great power comes great responsibility.”

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