Elements of a Failing B2B Lead Generation CampaignB2B Lead Generation, Appointment Setting, Telemarketing There’s a reason why seasoned veterans in the world of B2B lead generation are always esteemed in a way newbies will never achieve despite being impregnated with all the necessary textbook knowledge. That reason is wisdom – which can only be gained through experience. Lots of it. The best thing about possessing wisdom is being able to discern which is right from the wrong. This is also what differentiates a typical marketer from that of a lead generation company that specializes on online and traditional marketing channels. In lead generation, it pays to know which mistakes to avoid. Heed these pieces of advice from Chris Fell, Managing Director and Founder of a leading Australian inbound marketing agency. Bad timing People hate feeling pressured into anything – especially buying, so don’t push the sale too soon. Landing page link overload To marketers, landing pages’ sole purpose is to convert visitors into leads. Unclear CTAs (calls to action) People have a short attention span.
How to Succeed in your B2B Appointment Setting CampaignsB2B Lead Generation, Appointment Setting, Telemarketing If a lead generation cycle were a movie, then the appointment setting part would be the climax. It’s the deciding factor on whether an interaction with a prospect will move forward or come to a halt. Because of this importance, telemarketers need to make sure they can grab this opportunity while it’s on the table. Here are the best practices in carrying out an appointment setting campaign: Gathering preliminary details A defined target list with job titles, industries, and verticalsFrom the contact’s perspective, what’s the benefit of agreeing to an appointment? Gaining buy-in from sales: Communication before, during, and after the campaign is critical for a successful campaign. Adjustments can be made prior to launch based on feedback from sales team. Other Factors to consider: Size of sales team: The strategy will vary depending on the number of sales representatives that appointments are being set for.
Benefits of Outsourcing your B2B Appointment Setting Campaign Not all people are blessed with excellent communication skills. In fact, there are those who, even though they are not very good at what they do, are able to reach places because of their being articulate and word-savvy. That’s the reason why business marketers often outsource their appointment setting campaigns to B2B lead generation services providers. These firms fill in the communication aspect that may be lacking in internal personnel, and of course they also secure the bottom line for the business. That’s not the only benefit of outsourcing your appointment setting: 1. If your salespeople are setting their own appointments, they could be using half their time just generating meetings, with only the other half left to close the sale in a face-to-face meeting. 2. A good telemarketing company will gather, analyse and prioritise the relevant data so they get to contact the right people who are interested in your product or service. 3. 4. 5. Not all salespeople are built the same. 6.
Online Business Reviews: Why Yelp may not be as helpful as everyone thinksB2B Lead Generation, Appointment Setting, Telemarketing The established fact is that online review sites rarely cover both sides of a story. It basically only hosts the sentiments of customers regarding the services or products they’ve paid for. That alone is already an imbalance. Part of business marketer’s job is to maintain the reputation of a brand or company. Yelp is not entirely useless, though. Counter-negative reviews The operation is simple: marketers create dummy accounts for the sole purpose of posting fair-to-positive reviews for their own business. The challenge there would be to come up with an approach that would not sound too patronizing, but also positive enough to pull weight. Filtered reviews? According to Christi Tasker, Online Social Media Marketing Consultant and Strategist, Yelp chooses which reviews to filter. “Your business might have 117 logged reviews on the site. She adds: “Yelp chooses reviews based on one thing alone: businesses who advertise with them. The good, the bad and the ugly Sources:
Stop Wasting Time and Money! Get Truly Qualified B2B LeadsB2B Lead Generation, Appointment Setting, Telemarketing Do you sometimes feel like your lead generation efforts go around in circles? You stumble upon a warm lead (which gets you rather excited), then you allot considerable attention on that lead over other leads (which is not really a good idea), and after a definitive phone call or a face-to-face appointment you find out that the lead is not anywhere near your lead criteria, which brings you back to square one (you had it coming). Now obviously, that could’ve been avoided if you had a solid lead qualification process in your system. What you’re missing Without a clear path for warm leads to ultimately become qualified leads, you’re not only wasting valuable time and resources, but you’re also blowing a lot of opportunities by not paying attention to those leads which could have been more productive. What’s worse is that sometimes, leads end up prematurely disqualified just because the lead generation personnel failed to nurture a prospect. What you need to do
Lead Generation and Demand Generation – Is there a difference?B2B Lead Generation, Appointment Setting, Telemarketing First of all, yes. Demand Generation encompasses all marketing activities that drive awareness about one’s company, brand or product. It aims to position a brand in the minds of its target audience. Meanwhile, Lead Generation is the actual process of gathering leads through multiple channels available. In short, Demand Generation helps in making Lead Generation easier. Think of it as a movie. So lead generation, in this context, is the process of actually distributing the film to movie theaters around the world so they could sell the tickets. Now, they could still sell tickets without going through all the hassle of promoting it, but if that’s the case, only a handful of people would flock in. Now that that’s out of the way, what exactly are the activities involved that draw the fine line between the two? Demand Generation usually involves activities that are purely marketing in nature. Examples of demand generation are whitepaper, blog posts, viral videos, or product launch events.
Amazing B2B Marketing Lessons from the Amazing Spider-ManB2B Lead Generation, Appointment Setting, Telemarketing Whether or not you consider the recent Spider-Man sequel an unnecessary reboot or a visual spectacle, there’s no denying that the web crawler will linger in the waves of pop culture for at least a while. It’s the fifth Spider-Man movie in the last 12 years. It has set the cliche-ish standard for comic book heroes: not-so-popular kid discovers he’s got powers, fights crime, messes around with rich supervillains, defeats all of them in the end, and of course, gets the girl. It’s dated, but hey, people love it. What is it that makes Spider-Man one of the most loved (and profitable) characters in modern action hero lore? Businesses can learn a thing or two from Spider-Man: Accept your flaws Spidey was not really the flashy superhero type. Every business has its weaknesses. Be with the people He has always referred to himself as your “friendly neighborhood Spider-Man”. Be responsible You guessed it: “With great power comes great responsibility.”
Need To Build Online Presence Fast? You Need These 5 Tools NowB2B Lead Generation, Appointment Setting, Telemarketing B2B lead generation is not a passive task where you just produce content and wait for leads to come marching in. Rather, it entails elaborate, sometimes meticulous, processes to sustain online presence. Your target market needs a constant consumption of anything related to your brand in order for them to keep that awareness burning in their memory. Now, these responsibilities may be too much for a person to handle, especially when the need for monitoring and analysis is building up. For starters, consider these 5 tools proposed by Clément Delangue, chief marketing officer of online social business monitoring app Mention: 1. 2. 3. 4. 5. Read the full article at 5 Tools For Entrepreneurs to Grow Their Online Presence in No Time
Understanding the B2B Buyer: 4 Rationales of a Purchase DecisionB2B Lead Generation, Appointment Setting, Telemarketing In order to predict a behavior, one must determine the cause. In a business setup, the purchase process of buyers can be traced back to their inherent or emerging needs to maintain their operations. It’s so basic a principle that marketers actually tend to forget to look into. We can’t blame them. B2B lead generation is an intricate practice, and most of their attention is built around converting prospects into paying customers and nurturing leads down the sales funnel. But for those who can’t seem to put their finger on why they are failing to close a sale, it’s best to be reacquainted with the essential motives why buyers make a purchase decision: There are four basic reasons, and the first two are as follows: To perk up production For a typical business, enhancing productivity is definitely part of the goal. Now when a B2B buyer has that motive in mind, marketers should highlight these desired features on their products. For business expansion and growth
Behavioral Targeting for Lead Generation: Thumbs Up or Thumbs Down?B2B Lead Generation, Appointment Setting, Telemarketing One of the basic requirements for a marketing message to be accepted by the online public is relevance. Everyday, people encounter thousands of ads wherever website they go, and it’s almost impossible to capture the real interest of those who are really in the market for a purchase or service. That’s where behavioral targeting comes in. Wikipedia defines ‘behavioral targeting’ as “a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information.” We usually see these in website ads and also social network sites which are tailored based on a user’s search history. Behavioral targeting helps boost lead generation by making users’ web browsing experience more “personalized” and thus allows them to consider multiple channels of marketing. What’s the catch? Why it’s still an advantage Behavioral targeting does not assess your interests based on just few data.
Management over Remote, Outsourced Employees: A Lead Generation PointB2B Lead Generation, Appointment Setting, Telemarketing A decade ago, only big businesses had the financial resources to outsource their marketing operations to a lead generation services company. Now, however, even small businesses have gathered enough guts and have felt that need to delegate some of their tasks to experts, sometimes even to overseas firms. Outsourcing has become a major part of company growth for those who want to focus on the more important functions of running a business. Especially now that B2B lead generation has expanded to a wider array of channels, from social media, search and traditional, the need for more human resources has never been greater. Of course, one of the concerns when outsourcing is the amount of management and control you can have. These are some of the things to ponder on when dealing with outsourced providers according to JD Sherry, Vice President of Technology and Solutions for Trend Micro: 1. Remote employee contract. 2. Project management system. 3. Secure your network.