How to Rule the World of Online Marketing – Beyoncé Style When Beyoncé decided to surprise everyone by an abrupt album release on iTunes last December, she circumvented around standard methods for the music industry. As a result, it became the fastest-selling production in the history of the download site. It’s a classic illustration of creative marketing, in which she managed to keep the production process (which took almost a year and a half) a secret and then eventually catch the music world off guard with a surprise launch. According to LA Times, the move “is stunning, and virtually unheard of, especially considering how the hype machine — singles, performances, interviews etc. — that propels pop music up the charts is often treated as equally, if not more important, than the work itself.” Jennifer Beever of NewIncite.com teaches us how to work our online marketing magic just like Beyoncé: 1. First, you need to connect with the right people and understand your audience. 2. 3. 4.
On B2B Lead Generation and the Value of Prospect Incentives No matter what strategy each business employs for their B2B lead generation campaign, one ultimate goal stands out: getting prospect information for them to become leads. Whether it’s through subscriptions forms, call to actions or downloads, marketers would use every tactic to achieve this goal. But prospects don’t just give out information – you have to persuade them to. The following 3 questions, shared by Eric Coffman, Research Analyst and contributor at MarketingSherpa.com, examine the significance of offering these incentives to prospects for B2B lead generation purposes: Do your incentives provide tangible value to your visitors? Incentives come in many forms and differing levels of value. There are two important things to consider when thinking about incentives: cost and relevance. Will visitors to this landing page find the incentive relevant? Find an incentive that provides added value by complementing your product or service and matching your visitors’ wants.
The Appointment Setting: A thing or two about running a business from Boardwalk Empire No matter how history looks at mobsters, whether they are dismissed as murderous thugs or power-hungry businessmen, their influence on our culture – fictional or historical – is undeniable. That influence is depicted in HBO’s Boardwalk Empire, a series set in Atlantic City during the Prohibition era. The show’s lead character, Nucky Thompson, is a politician who was able to rise to prominence because of his sleek business dexterity and charm. Thompson is faced with organizational, legal and personal problems along with the ambition of staying afloat in his self-built underground economy. Business owners and marketers can gain valuable wisdom from the premise of Boardwalk Empire: Demand spawns business opportunities. With the entire country prohibited to manufacture and sell alcohols for more than a decade, the demand for such was almost inevitable. Value your connections. Don’t let your competition gain the upper hand. Watch your movements closely.
The Role of Color Psychology in Marketing In building a brand, the visual impact of a business logo or website design is as important as the value of the product or service being offered. And one important aspect of that imagery is the color. For some marketers, a color is just something that could be picked off the top of the head and doesn’t really signify something. But for those who really invest a lot of brainwork in their business image, colors are something that helps define a brand’s reputation. Brandon Gaille, CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design, shared his thoughts on how colors can influence people to support (or not support) a brand: From brandongaille.com: How Do Colors Affect Us Mentally? Think about the psychological effects of colors before using them. Schemes, Contrasts, and Choosing Colors When designing a webpage, contrast is very important.
The “Customer Service Element” in B2B Telemarketing Just because clients in the Business-to-Business (B2B) sector are business professionals doesn’t mean they shouldn’t be treated as ‘customers’. In fact, they sometimes need more attention and nurturing than regular consumers. Lead generation in B2C is quite simple: you present a product or service, make sure it caters to the needs of your target market, add a little advertising magic, and you’re done. But with B2B, you may still need to meet the requirements of your business prospects. This involves the process of proposing a product or a model that serves to address their operational, financial and logistical concerns. Wear your customer service “badge” Some experts recommend using a “business language” when talking to B2B prospects. Of course, there are fundamental customer service rules, which need not be elaborated: Introduce yourself first and brand your callAddress the other party appropriatelyListen attentively and never interruptSay your “please”s and “thank you”s
Blog Marketing Appointment Setting | Just another WordPress site At one point in most of people’s childhoods, a debate or two were sparked as to which superhero is better, Superman or Batman (except maybe the millennials, who grew up not knowing what comic books are and only knew superheroes via 3D movies). No definite answer exists, of course, because both arguments can become valid depending on how you look at it. It turns out, that mini-debate was a prelude to the adult world. Find out: Super-blogger, up, up and away Superman is the total embodiment of a superhero – super strength, x-ray and heat vision, and of course, the ability to fly. Do you blog that way? If you write your pieces of content like Superman does his superhero stuff, you’re probably maintaining a glossy, publicized blog image. The Dark Knight of blogosphere On the other hand, Batman fans are indulged in reflection and understanding of self and their surroundings. A Batman-type blogger is substance-driven. So which blogger are you?
6 Tips for Making Your Customers Feel Awesome (and Why It Matters) This is a guest post by Alice Default, who’s is in charge of marketing at Front, with a sweet spot for content. She loves books, to-do lists and food (like a lot). Get in touch with her at @alice_default. A few weeks ago, when Lumio (one of Front’s very early adopters) learned that we were moving to the same city as them, they did something that we would have never expected: they invited us to dinner! We know that being in contact with clients is important, and we’ve done it all: product demos, sales calls, Skype feedback sessions, etc. Today, as marketing automation and pre-written conversations become more and more prevalent, caring for your customers and nurturing real relationships is crucial to growing a successful business. 1. Caring for your customers starts with awesome customer support — the numbers speak for themselves. But you can definitely go beyond support in order to make and keep your customers happy — you should always strive to do more when it comes to your customers.
Lovely Marketing Tips for Small Businesses on Valentine’s Day These huge B2B companies don’t really engage into occasion-themed activities to boost their physical or online presence. It’s more of a small business thing. A smaller scale industry needs to capitalize more on events that can capture the attention of a great number of people. It’s a way to show your target market how approachable and friendly your business is, especially to those who really haven’t spent time getting to know your products or services. A public event is a perfect avenue to build prospect rapport. As Valentine’s Day approaches, businesses are juicing up their brains to come up with a complementary gig to suit the occasion. From Business.com: Use Social Media to Promote Specials Every customer likes a good deal and today’s consumers are more tech savvy than ever. Write Blogs and Newsletters with a Holiday Theme Focus your blogs and newsletter on Valentine’s Day trends. Have a Contest Social media is a great place to hold a Valentines contest.
Online Marketing Lead Generation and Appointment Setting So you have a website, what now? Your site is one among hundreds of millions out there – 644,275,754 active as of March 2012 according to Netcraft.com. I think it won’t be a stretch to say that you need to put in some more work to get that site noticed. You can drop all your other business functions for the next six months at least and focus on marketing your website or you can let us do it for you. We could do any or all of these: More and more people are getting wired on the Internet today whether they’re on a Mac or PC, tablets or smartphones. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left to know more how we can help you with your online marketing campaign needs.
The Brilliant Marketing of the Spurs' Becky Hammon Hire The defending NBA champions, the San Antonio Spurs, already stood in stark contrast to the rest of the league. They play "team" ball. They have an international squad of players who pass first and are generally heedless of their individual, statistical accomplishments. Now they've made another characteristically confident, groundbreaking decision. On Monday, the Spurs named Becky Hammon as an assistant coach, making her the first full-time female assistant coach in league history. As Ben Collins pointed out yesterday on Esquire.com, the Spurs' press release of the announcement does not once say "woman" or "female." Given how image-conscious and media-savvy pro sports teams are--especially if the story has a potentially trending gender-based headline--it's indeed remarkable that the Spurs' press release was so matter-of-fact in its absence of attention-seeking. The San Antonio Spurs today announced that Becky Hammon has been hired as an assistant coach.
Quick Fix for Lead Generation Content that isn’t Getting Found In a typical content marketing lifespan, you cannot avoid getting into a phase when you start wondering why your pieces of great content – those which are with quality and viral potential – are not stumbled upon by your target market. It’s a frustrating time, especially when you’ve become really proud of your content outputs yet they don’t really help in generating leads for your team. Apparently, there’s a whole lot of difference between creating good content and promoting it, and the latter is what ultimately decides the “searchability” of your posts. There are things you could do to effectively promote your content, as proposed by Sonia Simone, co-founder and Chief Content Officer of CopyBlogger Media. From CopyBlogger.com: #1: Build your network Today, tomorrow, next week, and next year, you need to be building your network of web publishers. Those are the bloggers, web journalists, social media power users, and others who have the audience you’re looking for. #2: Make it shareable
Callbox the largest commercial cleaning prospector Los Angeles, CA – September 2008 – Establishing its place in the business process outsourcing industry, LA-based Callbox powers new sales for the world’s leading commercial cleaners. Callbox currently handles lead generation and appointment setting campaigns for 71 cleaning companies, including the top commercial cleaning franchises in the United States, such as Jan-Pro Cleaning Systems, ServiceMaster Clean, and Heits Building Services. Callbox’s team of highly skilled customer service representatives, guided by the individual requirements of each commercial cleaning service, generates interest in professional custodial services. Callbox started serving the commercial cleaning industry in January 2006 with Cleanway International, located in Hoffman Estates. Commercial cleaning is one of the largest service industries in the world.