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Seven Common B2B Lead Generation Mistakes You Can Make | Australia B2B Marketing You know that there is a need to be your best in your B2B lead generation campaigns. After all, in the IT business, this is a necessity. Unfortunately, despite your best efforts, you might still end up making some mistakes along the way. In any case, you should be aware of these sales leads gaffes that could have a negative impact in your marketing campaign. Knowing what these are is an important first step. You can identify what measures you should be using to keep yourself from doing these again, or probably avoid them in the first place. There are seven such mistakes you should take note of: Insufficient customer data collection – what use is your B2B appointment setting efforts if you do not collect enough data about your prospects. Please, avoid these errors, and your B2B lead generation operations might get a better shot at winning more B2B leads.

Keep Your Company Blog Alive And Exciting Just imagine that your company blog was like an open store, the readers are your customers and to keep them coming back you have to provide them what they need and give them proper customer service. Now that 2014 has started, there are external factors that could add some charm on your blog and lure audience. Bring your blog to stardom and let the camera rolling. Here is a slide share of how to keep it alive and exciting throughout the year. 15 Ways To Keep Your Company Blog Alive And Exciting from Belinda Summers Over all, it means keeping the flow of engagement constant and retaining reader’s interest should be the main objectives. The Winning Sales Pitch: 5 Pillars of Telemarketing Calls They say that the best sales people are born, not made. That may be true, but that doesn’t mean telemarketers cannot go from regular conversationalists to expert merchants. With the right knowledge and tools, there’s always room for skill improvement and growth. All the content preparations, lead generation activities and hopeful interactions boil down to the sales pitch. In short, it’s the make-or-break moment for telemarketers. Ray Carroll, Director of Sales at Marketo, shares his 5 pillars of a successful sales pitch and how telemarketers can better themselves in terms of closing in on a sale. From Marketo.com: 1) Win Your Deal on the Discovery Call Ask questions that put your company ahead of your competition. On the flip side, listen to your prospects. 2) Research Thanks to what we call “information abundance”, today’s sales teams face new challenges in selling products. Level the playing field by doing your own research. 3) The Presentation is the Performance 5) Be like-able

Lead Generation Marketing | Just another WordPress site Does your Lead Generation Website have enough Credibility Lead generation is not a pushing game but more of a pulling game. You can’t go out there and force people to visit your blog and read your content. You’re going to have to find ways to attract them so that they themselves would voluntarily check you out and (hopefully) leave information that you can use to sell them things in the future. For that to happen, you’ve got to give them reason why they need to pick your site among thousands of possible other choices. And the one thing that can give you that edge? BJ Fogg, a leading researcher on website credibility, says there are 4 types of credibility: Presumed credibility – General assumptions (e.g. Based on these, here are five questions to ask to gauge your website’s credibility, according to a post at Yola.com: 1. 2. Visitors will feel more comfortable dealing with your organization, if they know they can contact you easily by phone or email – even if they don’t at first. 3. 4. 5. See more at: Do Visitors See Your Website as Credible?

The Power of Search: Understanding SEO and its muscle to make impact But searching is more than just for looking up meanings or digging up information about something; it is also an avenue for businesses to market their products or services. It’s no wonder that the word “Google” has already been added to the English language, at least according to Oxford and Merriam-Webster. Searching represents an entirely new era of obtaining information through thousands of web pages on the internet, and it has to start somewhere, and that’s what search engines are for. But searching is more than just for looking up meanings or digging up information about something; it is also an avenue for businesses to market their products or services. If they want the world to know them, they have to be in a place where people explore the world without limits. And so Search Engine Optimization, or SEO, was born. Blogs and articles are the core operations of SEO. But reckless SEO efforts can damage the company’s name as a whole.

In-House Appointment Setting? You Need To Have These Promoting your business through in-house means may sound like an attractive lead generation strategy for some businesses, but before you start buying or hiring people for the job, you need to ask yourself a few questions. Generating B2B leads on your own is no simple feat. You need to be prepared and properly funded for this. Sure, you can bootstrap your appointment setting operations, but you have to address these main issues: Do you have the passion for it? So, what do you think? IT Lead Generation for Network Management Products and Services Network management products and services are a boon to business organizations that do not want to deal with the hassles involved in monitoring and maintenance of a network infrastructure. Your role is to deliver such services to them and to consistently focus your efforts on activities that yield sufficient returns to your business while maintaining a stable source of sales leads. ITSalesLeads.Com (ITSL) helps you achieve all of that. We provide leverage to your marketing campaigns as you seek to pursue more and better market opportunities. We deploy customized lead generation campaigns to seek out prospects within your target industries and convert them to sales opportunities to make sure that your company reaches its full revenue potential. Our telemarketing lead generation campaign takes your products and services to top decision makers including directors and C-level IT executives. Call or email us today to learn more. Lead GenerationAppointment Setting Read More >> Lead Nurturing

4 Key Points in Increasing B2B Sales Conversions | Sometimes marketers would get to thinking that a prospect’s decision to perform an action – say, make a purchase or subscribe to a newsletter – solely depends on that person. The notion is that marketers could only go as far as presenting options and information to prospects, and the rest is up to them. On the contrary, there are things B2B marketers could do to help increase their chances in converting ordinary prospects into sales leads. The very core of lead generation is in the ability to persuade people to commit to something, and this mission entails deep understanding and methodical approaches. Vann Morris, Director of Buying Behavior Studies with MLT Creative, shares a post at mltcreative.com on what 4 controlled steps marketers need to take in order to boost B2B sales conversions. Step 1: B2B Buyer Persona Sure we all want a free iPad, but that may not be the thing that will persuade your prospects to convert to a lead on your website. Step 2: Use That Info Immediately

Here are 15 LinkedIn Marketing Tips to get you by LinkedIn has been a blessing for online marketers since its conception. Dubbed as the ‘Facebook for business people’, it has indeed provided marketers and entrepreneurs alike to foster relationships with key people in their niche, as well as to reach out to potential buyers in a legitimate, professional setting. But just like Facebook, LinkedIn marketing is not a walk in the park – if not more difficult. Business people have different preferences and weak spots compared to regular consumers, which makes lead generation a little more tricky in the B2B space. Here are some pieces of advice on how to effectively position yourself in the world of LinkedIn, courtesy of a post coming from SocialMediaB2B.com: Personal Profiles 1. 2. 3. 4. Company Pages 5. 6. 7. Networking 8. 9. Groups 10. 11. 12. Lead Generation 13. 14.

Marketing Appointment Setting | Just another WordPress site Email Marketing Campaign For a good reason, Singaporeans always maintain a frank attitude towards business. Rather than beating around the bush, they prefer knowing to what family of shrubs it belongs and whether it’s suited for a stew. It’s not that being straightforward is a common trait among the Lion City’s people. But as things go today, business communications must cut to the chase. Email marketing is exactly what you need right now, and we’re here to help you out. Integrate email campaign with other lead generation tools such as b2b telemarketing, online, and social media.Add links, videos, or social media buttons to make your campaign more interactive.Check emails for spam elements.Build and segment your email list for highly targeted lead generation and appointment setting.Provide advanced options to help you customize, organize, and optimize your email marketing campaigns. Our competency in using marketing automation delivers the results needed to improve client relations.

IT Outbound Telemarketing Services ITSalesLeads.Com (ITSL) is an IT industry-specific telemarketing service provider which generates sales leads for IT companies and performs b2b appointment setting. Our outbound telemarketing services are aimed at producing only quality IT sales leads for our customers. Outbound telemarketing is a process of cold calling a telemarketing list with the goal of converting IT leads into sales opportunities. There are plenty of telemarketing companies available, but none who specialize in telemarketing for IT companies in the way that ITSL does. While in-housing your telemarketers may have its advantages, the upfront cost of doing so would require considerable financial resources, resources which could have been allotted to further develop your brand. Furthermore, because ITSL specializes in telemarketing for IT or technolgy- based companies, we are able to produce professional telemarketers who have a deep understanding of how IT components and services work.

Four Simple Ways To Generate More Sales Leads When it comes to managing a business, it is crucial that you find more sales leads. After all, you need to make a profit. And what better way to do that than by conducting a B2B lead generation campaign, right? But this is the point where a little bit of problem could creep in. With a little creativity, resourcefulness, and recklessness, you will succeed in the number of B2B leads that you would want to generate. Mind you, there at least four ways for you to do just that. First, there is advertising. I mean, this may sound obvious, but some business owners (even marketers) who have misgivings about it, so they do not use it. This is too bad, since this is one of the most effective sources of sales leads. Second, use the referral or networking option. You know just how hard it can be for your business to generate B2B leads on your own, so if you can have your current customers or the people you know recommend some business prospects, then you can make your job way easier. See?