Telemarketing: What Not to Say | Callbox Telemarketing Telemarketing is all about the right words and the right time to say them. Communicating effectively is most essential part of effectively close a deal. And communicating efficiently means choosing the phrases that needs to be said and the phrases that needs to be verbally held off. Although most companies hire telemarketing services, you must take responsibility in picking not just the right people but also the right words that would represent your company. Closing the deal before opening. Avoid straying from the objective. Sell to the unlikely customer. Most of the time, you’ll have to deal with the final decision makers, or the executives, and insisting on a product or service that they can’t entirely benefit from will never work. Avoid Jargons! Bottom-line is you need to prepare a script that fits your target customers.
Retargeting: 5 Tactics from Drip Email to Lead GenerationB2B Lead Generation, Appointment Setting, Telemarketing Before anything else, let us define drip email: According to Investopedia.com, drip marketing is a strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time. David Kirkpatrick, Senior Reporter at MarketingSherpa.com provides these 5 tactics for retargeting in multiple marketing channels including email, online advertising and paid search: Tactic #1. Lead nurturing and drip email campaigns are retargeting Lead nurturing campaigns combining content marketing with email, or drip email campaigns based on specific trigger events, may not be discussed in these terms all the time, but both are retargeting tactics. One way retargeting emails can help is with lead generation forms. Tactic #2. In tactic #1 above, the retargeted prospect has already raised their hand enough to provide an email address. Tactic #3. A conversion path looks like this: Home pageFeatures page (a product resource)Plans and pricing pageCart/Billing page
Elements of a Failing B2B Lead Generation CampaignB2B Lead Generation, Appointment Setting, Telemarketing There’s a reason why seasoned veterans in the world of B2B lead generation are always esteemed in a way newbies will never achieve despite being impregnated with all the necessary textbook knowledge. That reason is wisdom – which can only be gained through experience. Lots of it. The best thing about possessing wisdom is being able to discern which is right from the wrong. This is also what differentiates a typical marketer from that of a lead generation company that specializes on online and traditional marketing channels. In lead generation, it pays to know which mistakes to avoid. Heed these pieces of advice from Chris Fell, Managing Director and Founder of a leading Australian inbound marketing agency. Bad timing People hate feeling pressured into anything – especially buying, so don’t push the sale too soon. Landing page link overload To marketers, landing pages’ sole purpose is to convert visitors into leads. Unclear CTAs (calls to action) People have a short attention span.
Healthcare Lead Generation and Appointment Setting Callbox designs and implements a solid healthcare lead generation platform to produce warm sales leads for healthcare products and services. We deploy professional telemarketers with extensive experience in appointment setting and lead generation for the healthcare industry to segment profitable markets, generate warm healthcare leads, and set appointments with qualified targets. We market to the healthcare industry targeting managers, directors, and other decision makers in various healthcare institutions such as doctors’ offices, health clinics, dental clinics, nursing homes, veterinary clinics, hospitals, and medical centers. We customize and fine tune our lead generation and appointment setting strategies to match your goals, campaign preferences, and concurrent market trends. Use our expertise to enhance your brand and ensure wide exposure for your healthcare products and services including: Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Marketing Activities you should Outsource to Professionals | Business Marketing Singapore Some things are better left to experts, especially when the fate of a business is on the line. This is certainly true in the world of marketing. No one is really an expert of everything; each person can only specialize in a handful of fields. When we desperately try to be a “Jack of all trades”, we end up not reaching the maximum potential of our efforts. That’s why we need to understand that there are marketing channels that need external help for them to be truly effective. 1. Effective copy goes far beyond attractive wording. Your copy isn’t something to assign to the team member with an English degree. 2. The quality of the media you produce is directly correlated to the status of your company in the eyes of viewers.Average infographics and videos don’t automatically propel a business into prominence. It’s better to hire out quality pieces, even simple ones, than to create your own lacking pieces of media. 3. Long-form content has the capacity to serve as a flagship of your company.
Keep Your Company Blog Alive And Exciting Just imagine that your company blog was like an open store, the readers are your customers and to keep them coming back you have to provide them what they need and give them proper customer service. Now that 2014 has started, there are external factors that could add some charm on your blog and lure audience. Bring your blog to stardom and let the camera rolling. Here is a slide share of how to keep it alive and exciting throughout the year. 15 Ways To Keep Your Company Blog Alive And Exciting from Belinda Summers Over all, it means keeping the flow of engagement constant and retaining reader’s interest should be the main objectives. Appointment Setting/Lead Generation But we do know that if you had to go shop for 20 ingredients to make just 1 cake, you wouldn’t want to have to go to 20 different stores to get them. Not fun. Nor very cost-effective. Not very different from when you’re looking for a lead generation solution. Your shopping list probably looks like this: List of potential clients with updated phone numbers and email Expert sales callers who need little to no training on prospecting CRM software that can handle high volume call activity Marketing Automation that includes email marketing, social networking and lead nurturing Looks like you need a LOT of things. Or you could save yourself some time and just talk to us right now. You’ll find we do know what you need – a complete lead generation solution – and that ‘s exactly what we have.
Nurturing Lead Generation Prospects – Is it worth the effort? Between the sunny skies that wrap around the success of closing a lead prospect into a sale or a contract, there is a cloud of uncertainty that can sometimes come inevitable in a typical lead generation funnel. When a lead is not “ripe” enough to progress into the next stage, there would be a need for “nurturing”. The question is: is it really a necessary step? Slowly but surely To evaluate its worth, let’s first take a look at the good things it brings to the table. Nurturing a prospect also gives an impression of service. This kind of image can help boost a brand in the awareness of the people who would turn out to be the target market. The faster lane On the other hand, skipping the nurturing part also has its perks. Sales people would be talking more on the phones, yes, but it also heightens the probability of a good outcome, since the marketing aspect of it already relies on selling skills and not entirely on the definite need of a prospect. Quality versus quantity
The Power Of Effective Telemarketing Surveys When you consider how to gauge the latest buying behavior of your target market, and how this can affect your generation of qualified sales leads, there is always some way for you to do that. And it need not have to be that expensive or complicated at all. Sure, you will hear people scoffing at the idea, but conducting a telemarketing survey would be a really smart move on your part. The only question here is whether you are capable of organizing one. This is just so sad, since they are missing out on something good. You see, when it comes to understanding what really runs in the mind of your customers, you really have to ask them directly. First of all, you need to put a human touch on your interactions. Second, you need to cut through the data noise. Third, there is the cost of acquiring the information. Lastly, there is the skill set involved. For the final word, there is nothing really wrong if you employ a telemarketing survey to check on your market.
Client Profiling Services Selling to people you don’t know is like shooting in the dark. While a few pitches actually hit the target, most are not even near-misses. Client profiling can quickly solve this problem. Unlike your typical company profiling technique, we don’t simply split business leads by differences in income, status, or age bracket. Could your lead generation campaign be more targeted if your client profile had the following additional information? Employment HistoryInterests and hobbiesProduct or service preferencesPurchase historyAverage spendingCredit worthiness, etc. Put more life into your customer prospecting campaign. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left. Content Marketing Tip: How to make fascinating Case Studies Traditional marketing has always involved the production of case studies to highlight the benefits (or counter-benefits) of a product, a concept, or a practice to a target market. But for a while, especially during the birth of the public world wide web, the use of case studies have slightly declined, mainly due to the preference over blogs and ‘personalized’ articles. Recently, though, many have seen the resurgence of case studies – now in PDF form instead of glossy papers – in the online marketing sphere. Now that it’s become popular again, you need to make sure your case study has the ability to stand out. Research and Planning Tactic #1. What are your goals and priorities? Tactic #2: Identify customer stories. Not just any stories, but those that support your strategic goals. Tactic #3: Invite clients to participate in case study. Start by sending out a brief email noting their success and inquiring if they’d like to share their story with a broader audience. Organization & Writing 4.)
Callbox and Software Leader Spell Success The Client The Client is a professional business software consulting firm based in Irvine, CA. They specialize in the Sage Software family of products – Sage MAS 90 and 200, Sage BusinessWorks, Sage CRM, and JobOps Job management software. The Client helps businesses increase productivity and profitability through the application of integrated accounting, distribution and management software. Their reporting tools allow users to quickly and easily extract, analyze and professionally present business information. The Client’s services include software selection, system design and implementation, user training and support, data conversion, and eCommerce/EDI/CRM consulting. The Challenge Considering the stiff competition and difficulty of marketing business software, it was crucial for the Client to double, even triple their sales and marketing efforts in order to find prospects. system changesystem upgrade or downgradesystem maintenanceadd-ons to current system The Callbox Solution
Appointment Setting/Lead Generation Callbox is proud to help the world’s most successful brands achieve their sales and marketing goals I love the integrity with which you work. I’m so grateful to have you on my team, I love the passion with which you do your step of our process. Ian Warner, CEO, Aprio Governance Information Software I had a wonderful experience with Callbox starting from the Sales team to the Campaign Execution team. Shilpi Sharma, Kvantum Inc. Both our prospects today have signed up (verbally) to the system! Helen Joronen, CEO, Greenkeeper Systems They tell me that I am lucky to have such a great person working for me. Dwight Holcomb, Managing Director, HC Development, Inc.
What Will SMBs Focus on in 2014? Greater Online Presence We’ve all heard about the brouhaha about how mobile usage will take over desktop particularly starting in 2014. That’s why businesses have started giving more focus on making their strategies compatible to mobile devices. But that’s only for huge businesses. Small and medium-sized businesses apparently are rather behind their larger counterparts when it comes to going mobile. So why aren’t they joining the mobile revolution? j2 Global’s research, as reported by eMarketer.com, indicated that a common increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed. “More than 45% of the US population will use the mobile internet at least monthly this year, eMarketer estimates, a figure set to rise to nearly two-thirds by 2017. This goes to show that not all sectors of the business chain are able to go with the changing times.