In-House Appointment Setting? You Need To Have These

Lead Generation Marketing | Just another WordPress site Keep Your Company Blog Alive And Exciting Just imagine that your company blog was like an open store, the readers are your customers and to keep them coming back you have to provide them what they need and give them proper customer service. Now that 2014 has started, there are external factors that could add some charm on your blog and lure audience. Bring your blog to stardom and let the camera rolling. Here is a slide share of how to keep it alive and exciting throughout the year. 15 Ways To Keep Your Company Blog Alive And Exciting from Belinda Summers Over all, it means keeping the flow of engagement constant and retaining reader’s interest should be the main objectives.

IT Lead Generation for Network Management Products and Services Network management products and services are a boon to business organizations that do not want to deal with the hassles involved in monitoring and maintenance of a network infrastructure. Your role is to deliver such services to them and to consistently focus your efforts on activities that yield sufficient returns to your business while maintaining a stable source of sales leads. ITSalesLeads.Com (ITSL) helps you achieve all of that. We provide leverage to your marketing campaigns as you seek to pursue more and better market opportunities. We deploy customized lead generation campaigns to seek out prospects within your target industries and convert them to sales opportunities to make sure that your company reaches its full revenue potential. Our telemarketing lead generation campaign takes your products and services to top decision makers including directors and C-level IT executives. Call or email us today to learn more. Lead GenerationAppointment Setting Read More >> Lead Nurturing

Marketing Experts Predict: 2014 Is the Year of Personalized Marketing | IT Leads Generation Marketing Experts Predict: 2014 Is the Year of Personalized Marketing Everyone saw it: 2013 was the year of big data. This year, executives in marketing, technology, and research have spoken: 2014 will be a year of personalized marketing. It’s easy to see why this prediction makes a lot of sense. In IT lead generation, personalization is seen as vital for the success of any campaign, whether it is email, telemarketing, online, or social media marketing. The reason for this is simple: customers respond more likely to lead generation campaigns that speak directly to them. While nearly all marketers are aware of the benefits of personalization, most of them find it extremely challenging to apply it onto their existing marketing platforms. 1. The main object of personalization is to enable marketers to make the most out of their lead generation and appointment setting efforts by putting customers and their needs right at the center of their sales and marketing strategies.

Bad Assumptions Can Destroy Your B2B Lead Generation Potential | IT Sales Leads Marketing Everyday people make assumptions on just about anything they encounter, and while it can help them gauge possibilities, it can also deter them from taking risks and jumping into opportunities that can make things better. It’s the fear of failure and disappointment that usually triggers this tendency to assume without even considering the pros and cons of a given circumstance. The thing is, with these ‘unsubstantiated’ assumptions you are likely to be more wrong than right. For business, this can be a fatally destructive thing. Making conclusions without proof Take for example the plight of social media marketing. Now at some point they could be right – but to totally ignore the power of social media is definitely counter-productive to their business goals. (Mis)understanding the target market Even seasoned businesses make the mistake of making bad assumptions. Research is the cure against false assumptions If you’re not sure, why not employ the power of good old scientific method?

4 Key Points in Increasing B2B Sales Conversions | Sometimes marketers would get to thinking that a prospect’s decision to perform an action – say, make a purchase or subscribe to a newsletter – solely depends on that person. The notion is that marketers could only go as far as presenting options and information to prospects, and the rest is up to them. On the contrary, there are things B2B marketers could do to help increase their chances in converting ordinary prospects into sales leads. The very core of lead generation is in the ability to persuade people to commit to something, and this mission entails deep understanding and methodical approaches. Vann Morris, Director of Buying Behavior Studies with MLT Creative, shares a post at mltcreative.com on what 4 controlled steps marketers need to take in order to boost B2B sales conversions. Step 1: B2B Buyer Persona Sure we all want a free iPad, but that may not be the thing that will persuade your prospects to convert to a lead on your website. Step 2: Use That Info Immediately

The Winning Sales Pitch: 5 Pillars of Telemarketing Calls They say that the best sales people are born, not made. That may be true, but that doesn’t mean telemarketers cannot go from regular conversationalists to expert merchants. With the right knowledge and tools, there’s always room for skill improvement and growth. All the content preparations, lead generation activities and hopeful interactions boil down to the sales pitch. In short, it’s the make-or-break moment for telemarketers. Ray Carroll, Director of Sales at Marketo, shares his 5 pillars of a successful sales pitch and how telemarketers can better themselves in terms of closing in on a sale. From Marketo.com: 1) Win Your Deal on the Discovery Call Ask questions that put your company ahead of your competition. On the flip side, listen to your prospects. 2) Research Thanks to what we call “information abundance”, today’s sales teams face new challenges in selling products. Level the playing field by doing your own research. 3) The Presentation is the Performance 5) Be like-able

Email Marketing Campaign For a good reason, Singaporeans always maintain a frank attitude towards business. Rather than beating around the bush, they prefer knowing to what family of shrubs it belongs and whether it’s suited for a stew. It’s not that being straightforward is a common trait among the Lion City’s people. But as things go today, business communications must cut to the chase. Email marketing is exactly what you need right now, and we’re here to help you out. Integrate email campaign with other lead generation tools such as b2b telemarketing, online, and social media.Add links, videos, or social media buttons to make your campaign more interactive.Check emails for spam elements.Build and segment your email list for highly targeted lead generation and appointment setting.Provide advanced options to help you customize, organize, and optimize your email marketing campaigns. Our competency in using marketing automation delivers the results needed to improve client relations.

In Converting B2B Leads into Sales, There are 3 Rules to Remember As B2B lead generation is rapidly turning into a purely online endeavor, some marketers are having a little problem with adjusting to the differences with traditional and digital marketing. As B2B lead generation is rapidly turning into a purely online endeavor, some marketers are having a little problem with adjusting to the differences with traditional and digital marketing. For instance, when it comes to leads, traditional marketers would often wait for an optimum response time (surveys indicate it to be 31 hours); however for online leads, it’s a different story. Leads that come from page visits or subscriptions forms online are live– meaning they require a faster, more engaged response than traditional leads from phone calls and events. To be safe, here are 3 rules to follow: Rule 1: Never make online leads wait MarketingProfs calls this one The Taco Stand Rule. It’s like you’re selling tacos and a customer walked up to the counter. Rule 2: The need for speed