Framing and Composition - Rule of Thirds.mp4 Graphic Design/Principles of Design Some of the most commonly acknowledged principles of design are alignment, balance, contrast, proximity, repetition, and white space. These are all elements of graphic design "composition." Additionally, compositions are evaluated based on the use of (and the successes or failures of) harmony, emphasis, gestalt, pattern, movement, rhythm, proportion, and unity. What is Graphic Design? Graphic design is the art of visual communication through the use of images, words, and ideas to give information to the viewers. Alignment Alignment in graphic design is the keeping of related objects in line. Balance Designs in balance (or equilibrium) have their parts arrangement planned, keeping a coherent visual pattern (color, shape, space). Contrast Distinguishing by comparing/creating differences. Emphasis Making a specific element stand out or draw attention to the eye. Gestalt Harmony Movement Movement is creating an instability, making motion to blur the image. Proportion Proximity Repetition Rhythm Unity
Color Contrast - all about the difference - Love of Graphics Contrast – a definition Contrast can be defined as “the difference in visual properties that makes an object (or its representation in an image) distinguishable from other objects and the background.” In plain English that could be described at its most basic level as “things which look different from one another” or as the definition taken from Cambridge online Dictionary “an obvious difference between two or more things”. The real meaning of form is made clearer by its opposite. We would not recognize day as day if night did not exist. The ways to achieve contrast are endless: the simplest are large/small, light/dark, horizontal/vertical, square/round, smooth/rough, closed/open, coloured/plain; all offer many possibilities of effective design Jan Tschichold, Typographer “The New Typography” Contrast – in color Contrast is the perceived difference in colors that are in close proximity to each other. Value Color Johannes Itten´s Contrasts in Color The Pure Color (Hue) Contrast Literature:
Video Composition Rules: Establishing, Medium & Close-up Shots from Nikon Composition is how you choose to frame the video you're about to capture; and composition is just as important for video as it is for still photography. Rule of Thirds One of the most basic composition rules is the Rule of Thirds. Establishing Shots, Medium Shots, Close-up Shots When shooting video, you want to vary the types of shots for a more interesting feel. The Establishing shots are the wide shots. Medium Shots can be of a subject (full length or cropped); or a medium shot can be a tighter shot of a scene, that doesn’t include all of the surroundings that a wide or establishing shot. Close-up shots are tightly cropped shots showing fine detail. Where to Crop or Frame a Shot of a Person Similarly to still photography, you want to make sure when deciding where to crop for shots that show people, that you do it in a way that will make the final footage look pleasing to the eye. For example, If you’re showing a person full length, you don’t want to accidentally crop them at the ankles.