Understanding the B2B Buyer: 4 Rationales of a Purchase Decision (Part 2 of 2) In the previous article, it was discussed that two of the reasons that influence the purchase decision of B2B buyers are 1) to enhance productivity and 2) for business expansion and growth. The other two reasons deal more with the technical aspects of running a business, but nevertheless just as crucial in a buyer’s tendency to engage with lead generation tactics, whether via phone calls, email or business websites. To bring in new technology Businesses always aspire to leverage new technology to be able to outdo competitors. That is your target market right there. Need: To Cut Costs Businesses are always concerned about their bottom lines and are on the prowl for ways to save. What This Means for Your Business: Work with buyers to find a price point that meets your needs and theirs. This content originally appeared at Callbox-AU.
Does your Lead Generation Website have enough Credibility Lead generation is not a pushing game but more of a pulling game. You can’t go out there and force people to visit your blog and read your content. You’re going to have to find ways to attract them so that they themselves would voluntarily check you out and (hopefully) leave information that you can use to sell them things in the future. For that to happen, you’ve got to give them reason why they need to pick your site among thousands of possible other choices. And the one thing that can give you that edge? Credibility. BJ Fogg, a leading researcher on website credibility, says there are 4 types of credibility: Presumed credibility – General assumptions (e.g. Based on these, here are five questions to ask to gauge your website’s credibility, according to a post at Yola.com: 1. 2. Visitors will feel more comfortable dealing with your organization, if they know they can contact you easily by phone or email – even if they don’t at first. 3. 4. 5.
The Winning Sales Pitch: 5 Pillars of Telemarketing Calls They say that the best sales people are born, not made. That may be true, but that doesn’t mean telemarketers cannot go from regular conversationalists to expert merchants. With the right knowledge and tools, there’s always room for skill improvement and growth. All the content preparations, lead generation activities and hopeful interactions boil down to the sales pitch. It’s the climax of the film; the finale of the concert. In short, it’s the make-or-break moment for telemarketers. Ray Carroll, Director of Sales at Marketo, shares his 5 pillars of a successful sales pitch and how telemarketers can better themselves in terms of closing in on a sale. From Marketo.com: 1) Win Your Deal on the Discovery Call Ask questions that put your company ahead of your competition. On the flip side, listen to your prospects. 2) Research Thanks to what we call “information abundance”, today’s sales teams face new challenges in selling products. Level the playing field by doing your own research.
How Can Mobile Web Applications Service Providers Generate Qualified B2B Sales Leads | IT Sales Leads Marketing One of the challenges encountered in offering your mobile web application services to other business is the lack of qualified B2B leads. You may have one of the most effective programs, perhaps a customized mobile application, that will sure be a hit with users, but the fact that you still have to look for users might give you more headaches. That is the reason why you should have a good business lead generation process in place. Remember, generating sales leads is very important in identifying business prospects that are most likely to do sign up for your service or purchase your offer. You can have the job done by professional appointment setting firms, in case you do not have a marketing team of your own, but it is still your job to ensure that what you offer is the kind that will get you the mobile web application sales leads you are looking for.
Here are 15 LinkedIn Marketing Tips to get you by LinkedIn has been a blessing for online marketers since its conception. Dubbed as the ‘Facebook for business people’, it has indeed provided marketers and entrepreneurs alike to foster relationships with key people in their niche, as well as to reach out to potential buyers in a legitimate, professional setting. But just like Facebook, LinkedIn marketing is not a walk in the park – if not more difficult. Business people have different preferences and weak spots compared to regular consumers, which makes lead generation a little more tricky in the B2B space. Here are some pieces of advice on how to effectively position yourself in the world of LinkedIn, courtesy of a post coming from SocialMediaB2B.com: Personal Profiles 1. 2. 3. 4. Company Pages 5. 6. 7. Networking 8. 9. Groups 10. 11. 12. Lead Generation 13. 14.
Curious query of the day: Is There Any Future to Mobile Marketing? Did you know that out of the 7 billion people on Earth, there are more mobile phone users than those who use a toothbrush? As unhygienic as that sounds, the point is clear as white: Mobile phones have become a part of living. It’s so obvious that it doesn't even need to be emphasized. To say that “mobile phones are no longer a luxury but a necessity” is old news. Strangely enough despite that compelling fact, most marketers still aren't buying into the mobile marketing business. Or perhaps they need a more gripping proof of its potential strength. More than half of Americans (53%) use their smartphones to perform a search online at least once a day. 64% of company bigwigs use their phones to check their emails. 98% of text messages are read vs. 29% of Tweets vs. 12% of Facebook posts vs. 20% of emails 60% of mobile users search for local businesses using their phones. 3 out of 4 mobile users would prefer receiving promotional ads via text messages.
Callbox Provides Maximum Marketing Support for Talent Management Solutions Leader | The Client The Client is a worldwide talent management leader with experience serving organizations of all sizes. The Client configures talent solutions for specific business needs to dramatically improve business performance. They provide on demand talent management solutions to assess, acquire, develop, and align workforce. The Client delivers a comprehensive suite of solutions for businesses of all sizes, matching all sources of talent – be they professional and hourly candidates, agency referrals, campus recruits, contingent workers, or existing employees to all positions, whether it is centralized, decentralized, or multinational. The Challenge The Client needed to invite prospects to its 2007 World conference. This global company needed a reliable partner to update and manage its lists and gather pertinent information such as names of decision makers, email addresses and phone numbers, company names, addresses and zip codes. The Callbox Solution The Results
Marketing Appointment Setting | Just another WordPress site How To Make LinkedIn Help Your Lead Generation Efforts One must say that LinkedIn, the social network that has connected so many professionals and business around the globe, can be powerful tool in helping your lead generation campaign become asuccess. Just imagine the millions of people that are registered. Tapping into that large base for B2B leads can be a really good way to improve your business. The question here is how you make that happen. You cannot just sign-up there, announce your business, and then arrange for your telemarketing team to give prospects a call. 1. 2. 3. 4. 5. 6. 7. There are other strategies that you can employ in making LinkedIn another effective marketing and networking tool for your business.