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3 Questions to Ask before pulling the plug on Social Media MarketingB2B Appointment Setting

3 Questions to Ask before pulling the plug on Social Media MarketingB2B Appointment Setting
Related:  Content Marketing and Social Media Marketing

IT Lead Generation for Network Management Products and Services Network management products and services are a boon to business organizations that do not want to deal with the hassles involved in monitoring and maintenance of a network infrastructure. Your role is to deliver such services to them and to consistently focus your efforts on activities that yield sufficient returns to your business while maintaining a stable source of sales leads. ITSalesLeads.Com (ITSL) helps you achieve all of that. We provide leverage to your marketing campaigns as you seek to pursue more and better market opportunities. Remote Monitoring Services ITSL helps you get in touch internet-based companies that require regular monitoring of the uptime and performance status of servers, networks and applications to make sure that everything is functioning optimally. Call or email us today to learn more. Lead GenerationAppointment Setting Read More >> Lead Nurturing Read More >> Market Lists forMarketing

4 Alternative Ways to Drive Traffic to your Site (aside from Blogging)B2B Lead Generation, Appointment Setting, Telemarketing There’s a truth that every online content marketer has to face: you can’t depend on blogging all the time. There has to be a buffer between blog articles every now and then to relieve your writers off of their workload, and it also offers new things for readers to see aside from text-based posts. But it needs to be not just a buffer – it also needs to be able to bring traffic to your lead generation sites and landing pages. Meaning, it has to be insightful enough for prospects to treat it the way they treat blog articles, and it should bring them to the same lead generation funnel. Here are four alternatives to blogging that you can use as suggested by Jayson Demers, Founder and CEO of AudienceBloom, a Seattle-based content marketing company: 1. Whatever path you choose, make sure your infographic has compelling data, provides a strong storytelling element (or theme) and targets a specific demographic (usually your audience). 2. 3. 4.

An Easy Formula in Writing A B2B Lead Generation Blog Post Blogs remain as a strong weapon in B2B lead generation, and its popularity is not showing any sign of weakness Blogs remain as a strong weapon in B2B lead generation, and its popularity is not showing any sign of weakness. IgniteSpot.com says 77% of netizens are blog-readers, where 6.7 million people blog on blogging sites, and 12 million people blog via social networks. By now you would think bloggers have already mastered the art of writing a blog post, and perhaps they already have. But when you’re talking about B2B, blogging is not just about doing it right – it’s also about doing it effectively. B2B bloggers are more concerned with engagement, shareability and SEO optimization. Identifying with your audience – Imagine yourself as an American blogger tasked to write in behalf of the Eskimos in Alaska and their sentiments regarding the lack of cable TV shows. Starting with a bang – Your blog title and intro are the first two elements people notice.

Using Mentoring For Your B2B Telemarketing ServicesB2B Lead Generation, Appointment Setting, Telemarketing It is good to have mentors. You just cannot underestimate the knowledge and experience that mentors can share with you. This is especially true if you are in the B2B telemarketing services. This so happens to be a business that, although many are saying is fast disappearing, is still getting a lot of positive reviews from the companies that use them. First of all, you have to set clear expectations. Second, have mutual respect and understanding of each other. Third, have some sort of reciprocity in place. Lastly, you and your prospects must have shared values. Having a mentor can be a great help for your B2B telemarketing services in Australia. Customers Trust Online Reviews – and so should your Business | What could be more convenient than having your past and present clients sell your business for you? Testimonials and online reviews hold greater weight in the business-to-business (B2B) than in business-to-consumer (B2C), mainly because the opinions of regular consumers are often too extreme and unreliable; whereas, business people can more accurately describe whether a product or service has served them well. Learn more about testimonials and reviews and how you can capitalize on them in this post at Business.com: Types of Testimonials Testimonials come in a few different forms, often depending on who the person giving it is. Expert opinions are great if you work in a specific and competitive industry. Building Trust In our crowded online market, customers are constantly bombarded with too many options when looking for a product or service, making it difficult to differentiate who is trustworthy. Promotion Benefits of Your Service Allow your satisfied customers to do the selling for you.

B2B Lead Engagement: How to get more Website Response Most of the time, when B2B leads are in the market for purchasing products or acquiring services for their company, they would search for it on Google and end up visiting several websites in the process. If those prospects end up on your website, how confident are you that you have enough content, visual presentation, strategic lead capturing elements and site speed to keep them from moving on to the next? Your website’s overall impact should encourage lead engagement so visitors won’t end up in the trash bin. But how exactly does one make a business website more engaging? According to Howard Yeh, co-founder of ContactUs.com, a software-as-a-service platform providing advanced contact forms, live chat, lead capture and lead management solutions for businesses, you need to “get a potential customer excited about starting a sales dialogue with you”, and then “translate that excitement into action”. Here are some of his tips on how to optimize your website for lead engagement: 1. 2. 3. 4. 5.

B2B Sales Leads - Callbox Business to business companies rely heavily on the amount of b2b sales leads that their marketers generate for revenue. Generating sales leads is the first step in the sales process and is usually done through a variety of ways, such as cold calling, Internet marketing, direct marketing, or advertising. Business sales leads are essential to b2b companies because they are what convert into sales. Here at Callbox, we help boost the productivity of your sales and marketing department by assuming responsibility of your b2b sales leads generation and appointment setting. We have been helping a wide range of industries with our sales lead generation and appointment setting services for years. Let us talk. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.

Email Marketing ServicesB2B Lead Generation, Appointment Setting, Telemarketing So maybe we can get a bit carried away with our passion for email marketing, but believe us, it’s justified. There are a few good reasons why you should not dismiss the idea of making email marketing a part of your overall strategy. The numbers don’t lie. We’d be glad to show why we’re such fans of email marketing for business lead generation. Targeted Call List Our Targeted Call Lists with a company decision maker’s email and physical address, allowing clients to fully maximize their sales and marketing efforts. Callbox calling lists are specified according to a certain industry and are customized according to the qualifiers set by the clients. Callbox’s prospects list is consolidated with the aim to provide our clients with an efficient proprietary sales lead database containing millions of in-depth company and executive profiles. Our in-house research department and List Experts work 24/7 to compile only the best business prospect list – complete, timely, accurate and relevant. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left to know more how we cab help you with your telemarketing campaign needs.

6 Elements that your Content Marketing Strategy should possess Every campaign requires a strategy. But not just any strategy – it should be well-rounded enough to initiate and sustain progress from start to finish. Some marketers think they only need to lay out a couple of bullet points and everything’s done. A marketing strategy, particularly one that thrives on content creation and distribution, needs to be carefully planned to ensure that your content not only effectively conveys a good message, but is also compelling enough to drive readers to perform an action. The Content Marketing Institute suggests 6 crucial elements that need to be present in your content marketing strategy: 1. The key to effective content marketing is to be sharply focused. 2. Regardless of who your target buyers are, it’s going to be virtually impossible to create content that resonates with them until you understand the unique context of their situation. 3. 4. 5. 6. Read the full article at 6 Key Elements of an Effective B2B Content Marketing Strategy

The Three C’s Of Value In Lead Generation With the way information has become more mainstream in the Singapore marketplace, it has become even more important for firms to stand out even more. This means you have to show your value to prospects. This is a challenge faced by SEO service providers, since there are a lot of firms competing in the country. So, how can you stand out on this? How will you be able to attract the attention of business prospects? This is where your understanding of the three C’s of value proposition come in. Capability – when conducting appointment setting work, SEO leads will often challenge your capacity to deliver the service. Clientele – the kind of people you wish to serve will also determine the value of your firm, as well as the quality of your sales leads. Competitors – you also need to know who the other players are in the market. Once you know the details of your three C’s, your B2B lead generation work will be easier to do.

Cold Calling With online marketing becoming one of the highly preferred methods for generating sales leads, B2B marketers ask: Is cold calling still an effective B2B lead generation strategy? Most business people hate telemarketing. You can’t blame them. However, many sales lead generation companies still use the telephone in generating new business — and for good reasons. The Good News Despite growing interest in online marketing, B2B marketers have not totally abandoned their telephones. Contact Us and find out how cold calling can pump more life into your lead generation and B2B appointment setting campaign.

B2B Lead Conversion Optimization Tips for the New Year As 2014 creeps in, marketers brace themselves for possibly the most challenging year of the decade so far: the intimidating expansion of technology is expected to rise even higher, new marketing strategies are becoming more popular, and buyer behavior has never been so revolutionized in years. For a true-blue online marketer, website optimization is the best weapon to have. But what exactly must a business website be optimized for? The answer is, and always will be, conversion. These are some of the ways you can maximize the potential of your website/blog to rake in potential leads for your business: Bank on the power of social proof. It’s simple – when people find out that others are doing a certain behavior, they will be more assured that following suit would be a good idea. Invigorate your CTA designs If people are avid readers of your content, chances are they have clicked on your CTAs multiple times in the past. Feature new offers Embrace A/B testing, for goodness’ sake.

Content Marketing Tip: How to make fascinating Case Studies Traditional marketing has always involved the production of case studies to highlight the benefits (or counter-benefits) of a product, a concept, or a practice to a target market. But for a while, especially during the birth of the public world wide web, the use of case studies have slightly declined, mainly due to the preference over blogs and ‘personalized’ articles. Recently, though, many have seen the resurgence of case studies – now in PDF form instead of glossy papers – in the online marketing sphere. They’ve rediscovered the potential of compelling case studies in positioning a product or a brand in the awareness of the desired audiences. Now that it’s become popular again, you need to make sure your case study has the ability to stand out. Research and Planning Tactic #1. What are your goals and priorities? Tactic #2: Identify customer stories. Not just any stories, but those that support your strategic goals. Tactic #3: Invite clients to participate in case study. 4.)

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