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Social Networking: The Future

Social Networking: The Future
Editor’s note: This is the third of a three-part guest post by venture capitalist Mark Suster of GRP Partners on “Social Networking: The Past, Present, And Future.” Read Part I and Part II first. This series is an adaptation of a recent talk Suster gave at the Caltech / MIT Enterprise Forum on “the future of social networking.” You can watch the video here , or you can scroll quickly through the Powerpoint slides embedded at the bottom of the post or here on DocStoc. Follow him on Twitter @msuster. In my first post I talked about the history of social networking from 1985-2002 dominated by CompuServe, AOL & Yahoo! 1. Right now our social graph (whom we are connected to and their key information like email addresses) is mostly held captive by Facebook. Facebook will succumb to pressure and over time make this available to us to allow us more choice in being part of several social networks without having to spam all of our friends again. 2. 3. 4. 5. 6. 7. 8.

Social Networking: The Present Editor’s note: This is the second of a three-part guest post by venture capitalist Mark Suster of GRP Partners on “Social Networking: The Past, Present, And Future.” Read Part I first, this one, and then Part III. Follow him on Twitter @msuster. Social Networking in Web 2.0: Plaxo & LinkedIn In my last post, I discussed the origins of social networking online, beginning with CompuServe, Prodigy, the Well, then the rise of AOL, Geocities and Yahoo Groups. There was a backlash against the Plaxo spamming yet it paved the way for everybody who came after them to get users to drive viral adoption and we’d throw up our arms and say, “oh boy, here goes another social network that my friends are going to spam me about” mentality that made it acceptable for everybody who came afterward. And come after they did. And importantly Web 2.0 ushered in the era of “participation” – we all know that. But the masses didn’t want to blog. Modern Social Networking: Friendster, MySpace & Facebook

Paper.li Raises $2.1 Million For Social News Curation, Hits 2 Million Users Exclusive - SmallRivers, the Switzerland-based company behind Paper.li, a service that taps social streams from users and turns them into personalized online newspapers, has just raised $2.1 million in funding from Highland Capital Partners, SoftBank Capital and Endeavour Vision. The fresh capital and relations will service to grow SmallRivers’ team, establish partnerships with global service and content providers and set up shop in the United States and Asia. For starters, SmallRivers is planning to move part of its team from Switzerland to California.

Social Networking: The Past Editor’s note: This is the first of a three-part guest post by venture capitalist Mark Suster of GRP Partners on “Social Networking: The Past, Present, And Future.” Be sure to also read Part II and Part III. This series is an adaptaion of a recent talk he gave at the Caltech / MIT Enterprise Forum on “the future of social networking.” You can watch the video here , or you can scroll quickly through the Powerpoint slides embedded at the bottom of the post or here on DocStoc. Follow him on Twitter @msuster. Social Networking 25 Years Ago: CompuServ, Prodigy & The Well Listening to young people talk about social networking as a new phenomenon is a bit like hearing people talk about a remake of a famous song from my youth as though it was the original version. Yes, I was doing it when I was a teenager and yes, it was online, too. In in the early 90′s I was in my early 20′s and I programmed on mainframe computers using COBOL, CICS and DB2. The Bridge Between Online Services & The Internet: AOL

Top Ten Social Media Aggregators As the popularity of social media has grown, so have the number of networks to update and track across platforms. What is right for you? How can you better manage all your content and networks under one umbrella service? For the hundreds of thousands of businesses that have made the move toward incorporating social media into their business - the guiding principle should be - streamline, streamline, streamline. At the end of the blog, please take our POLL and let us know which aggregator(s) you prefer. 1- Google Buzz With all the flack Google Buzz received at launch regarding crossing the line on some privacy issues (see "Google Buzz Superstar"), Buzz is a social media aggregator of consequence and should be considered as one of your choices when determining which aggregator(s) on this list will work best for you. When the service is accessed with a supported mobile device, Buzz will tag posts with the user's current location. 2- Microsoft's Spindex 3- ConvoTrack 4- YackTrack

10 Enterprise Social Networking Obstacles - The BrainYard Why wouldn't every organization flock to the vision of an agile, transparent, people-centered, and collaborative team? Let's count the reasons. I enjoy telling enterprise 2.0 success stories, and I've told a lot of them over the past year. Success stories are seductive because they are much easier to obtain than stories about social business failures. Vendors serve up success stories on a silver platter, whenever they can convince a customer to serve as a reference. I believe the success stories of enterprise social networking are out there, but it's also clear that they aren't as common or as easy to achieve as you might expect. Some of the material below comes from a close reading of the social business predictions for 2012 from Dion Hinchcliffe, executive vice president of strategy at Dachis Group, and the articles he links to. [ Need help managing your company's image on Facebook? Sadly, there are a few reasons. 1. 2. Facebook has other connotations, however. 3. 4. 5. 6. 7. 8. 9. 10.

Business Collaboration with Enterprise Social Networking | Socialtext Corporation 20/20 - Designing for Social Purpose Knowledge Sharing - The "New" Power in the Enterprise I grew up with the concept that knowledge is power and that hoarding knowledge could lead to a strong power base in an organization. That's not an unusual view from the recent past and fits a hierarchical structure inside a pre-information age company. In the old structure information generally flowed in one direction and had to pass many choke points. In the days of interoffice mail, bulletin boards, and face to face meetings it's easy to see how information could pool at certain points. All a manager had to do was not pass it along and that effectively created his information hoard. As computers invaded the workplace and we started to connect computers, first internally and then eventually through the Internet externally as well, companies tried to implement "collaboration" solutions. Today we talk about the information age brought about as a result of the Internet and the new communication and business models that it opened up. How do you create a knowledge sharing culture?

3 Social Media Aggregators That Bring It All Together Thanks to Facebook, Flickr, Twitter, and a host of other social media services, people are more connected than ever. But keeping up with all the tweets, posts, and status updates isn't easy, because they often come from a variety of social media sites. So how do you connect the different services that keep you connected? New tools called social media aggregators have risen to address that challenge. Streamy Streamy is a Web site designed to collect not just all of your favorite social media sites but also blogs and instant messaging tools, putting them into one self-contained dashboard. The first time you log in to Streamy, you won’t see much of consequence--that’s because you need to link your services with Streamy first. Unlike Flock and FriendFeed, Streamy doesn’t pull all of your separate social sites into a single, aggregated river of social updates. Flock Unlike the other two tools discussed here, both of which are Web services, Flock is a desktop application. FriendFeed

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