Content Sharing: The Essential Guide to Content Sharing 36 Flares Twitter 13 Facebook 6 Google+ 3 LinkedIn 4 in Share 4 Buffer 10 36 Flares × If you don’t have a good content sharing strategy there is no point in writing content! Do you have a really effective content sharing strategy already in place? In this article we look at how you can come up with an effective strategy and what content sharing tools can be used to help. 1. When you post your content you need to share to platforms that you are active on Some of this has to be done manually and some can be automated. There are various content sharing tools that can help automate the delivery of some of your content. In the example below any new content from RazorSocial is automatically shared using dlvr.it to: My personal twitter account My business twitter account Delicious (bookmarking site) App.net (competitor to twitter) Google + business page LinkedIn Profile (Status Update) dlivr.it will pick up new content from the source and deliver to the destination 2. 3. 4. a. b. c). d). 5. Summary
10 Content Marketing Secrets Ever find yourself in need of content? One trick I use is the editorial calendar. It helps me ensure that I’m publishing a balance of the 5 basic content types my customers need and my audience seeks. Once I’ve covered those, I then look for hooks to keep my readers coming back for more great information. Here are 10 of my content marketing secrets to keep the information flowing. 1. Give your audience the latest news, quickly. Actionable Content Marketing Tip: Be on top of the news. For example, Peter Shankman who is an experienced PR professional wrote a thoughtful piece about Facebook’s acquisition of WhatsApp. 2. Here’s where Google Trends can be helpful but understand that they can’t predict a topic that hasn’t surfaced yet. This type of article is also popular around the end of the year as well as near popular conferences. Actionable Content Marketing Tip: Determine when is the best time to predict the trends for your category. 3. Don’t skimp on the tough questions like price. 4. 5.
Another Japanese Company Tells Employees, 'Speak English' Bridgestone, the Tokyo-based, global leader in tire sales, is adopting English as its official language, joining a small group of Japanese companies using language to declare their global ambitions. The timing of Bridgestone’s announcement might seem at odds with the good news coming from Japan. For the first time in years, Japan’s economy is on the move, with Prime Minister Shinzo Abe making progress in ending the country’s long deflationary funk. But for companies such as Bridgestone (5108:JP), the short-term movement doesn’t change the basic belief that moving away from Japan and its rapidly aging population is the only way to grow. Hence the need for people who can communicate in English. Give Tsuya credit for venturing into territory off limits to most Japanese executives. The two other big companies to adopt English are not the sort of manufacturing-specialists that helped build Japan’s postwar miracle. Adopting English isn’t easy.
An 8-Step Process to Writing Blog Posts That Don't Suck That annoying little curser. Blinking at you. Waiting for you to say something. In last few months, I’ve written twenty pieces that have been viewed over two million times. But every time I write, there’s still moments where I want to punch myself in the face. I feel it right now as I’m writing this sentence. What you’re writing right now sucks. Where are you even going with this? No one cares! I had drafted presentations, copy for websites, and email campaigns, but when it came to staring at a blank page and writing something thoughtful, I was lost. I was afraid of the nasty parts of the writing process. My brain fed off this uncertainty to try and stop me from writing because that’s what brains do — they avoid anything that isn’t one hundred percent certain. To help get over my Avoidant-behaving brain, I started to develop a system to help me write better and more consistently by removing as many uncertain things in the writing process that I could. Here’s my 8-step writing process: 1. 2.
4 Social Media Tools to Improve Your Social Media Marketing Are you struggling with day-to-day social media marketing tasks? Are you looking for tools to speed up your social tasks? In this article, I’ll share four social media tools and tips to help community managers save time, show creativity and streamline community management for their companies. Why Social Media Tools Community managers for organizations of all sizes are tasked to cover everything from curating content to creating it. The sheer volume of tasks can be overwhelming. Keep reading for four social media tools that will make your social media tasks much easier. #1: Manage the Appearance of Links to Your Website With Facebook Debugger We all know Facebook updates that include pictures and snippets of their content do unbelievably better than ones that publish bare links. Has this ever happened to you? If Facebook has trouble finding an image to include with your link, the preview can take a long time to show up. This link leads to a page that hasn’t been debugged. Here’s how it works.
What’s the One Most Important Skill for a Content Marketer? Focus and simplicity help ideas grow. The changing, competitive and often complex world of content marketing could use some simplification and that’s why it was refreshing to get the following question recently: What’s the one thing that has been instrumental for you to be successful at content marketing? My gut reaction of course was, there is no “one thing”. But really, for me there is one thing that seems to stand out. Empathy. Yes, that’s it, empathy. So often, these basic questions go unanswered in favor of doing what’s cool, reacting to competitors or self promotion. Making the shift from egocentric content topic planning towards empathy takes time, but it’s an essential change. In many cases it’s a focus on the customer experience with content that I try to imagine, hopefully with support from data. Now here’s the thing about empathy with content marketing: Not everyone knows what they want. Everybody wins. Except your competition.
Nik's Learning Technology Blog: Creating social phrasebooks with Phraseum I spend a lot of time looking at different web-based tools and apps and thinking about if and how they can be used for learning. Sometimes it takes some thought and at other times it’s really obvious. With Phraseum it was instantly obvious that this was a really great tool for learning. Phraseum allows you to collect words, phrases and sentences from anywhere on the web while you you browse and organise them into social phrasebooks. Phraseum is a browser-based tool which can be activated from your browser toolbar. Simply create an account and then drag the ‘Clipping button’ bookmarklet to your favourites bar on your browser. Once that’s done you can just collect any words or phrases that you find online by highlighting them and then clicking on the bookmarklet. Phraseum is social, so you can share phrases and phrasebooks with anyone else on the site and follow other people if you like the kinds of things they are saving and sharing. Here are a few examples of phrasebooks I've created: Best
39 Blogging Tips From the Pros Are you looking for the latest blogging tactics? Do you want to know what the blogging pros are doing today? Keeping up with the latest social media changes is not always easy, and your blogging tactics may need to be refreshed. We asked 39 blogging pros to share the best blogging tips and tactics worth doing today. Here’s what they have to say. #1: Turn Google Hangouts On Air Into Mini-Courses in a Blog Martin Shervington Since I launched PlusYourBusiness, I’ve focused on one main tactic: include as rich a multimedia experience on the blog posts as I can, while remaining useful. One of the best ways I’ve found to do this is to take an interview and structure it into a mini-course. So, this is what I do regularly: Run a Google Hangout On Air. Run a Google Hangout On Air and then turn it into a mini-course on your blog. I then take that interview and have it transcribed. So what’s the main advantage? Google Hangouts On Air can be recorded as live, private events in YouTube as well. Greg Hickman