Content Sharing: The Essential Guide to Content Sharing 36 Flares Twitter 13 Facebook 6 Google+ 3 LinkedIn 4 in Share 4 Buffer 10 36 Flares × If you don’t have a good content sharing strategy there is no point in writing content! Do you have a really effective content sharing strategy already in place? In this article we look at how you can come up with an effective strategy and what content sharing tools can be used to help. 1. When you post your content you need to share to platforms that you are active on Some of this has to be done manually and some can be automated. There are various content sharing tools that can help automate the delivery of some of your content. In the example below any new content from RazorSocial is automatically shared using dlvr.it to: My personal twitter account My business twitter account Delicious (bookmarking site) App.net (competitor to twitter) Google + business page LinkedIn Profile (Status Update) dlivr.it will pick up new content from the source and deliver to the destination 2. 3. 4. a. b. c). d). 5. Summary
14 Tools Every Entrepreneur Needs for Managing Social Media Smart businesses know that social media is a power to be reckoned with, as it creates a direct line of communication between your company and consumers and allows anyone with an internet connection instant access to the latest buzz around your products or services. Not to mention, it can help you to generate revenue, while building your brand presence. Let that marinate for a second. The 14 tools below will help you and your social media manager take on the complexity of the job. 1. While Google analytics can provide a plethora of information, the data can often be daunting and complicated. Related: Going Beyond Facebook Paid Posts to Reach Customers Pricing: Free 2. This free, easy-to-use Twitter-management tool allows you to oversee all aspects of your Twitter account(s) in one interface. 3. HootSuite takes it a step further and allows you to manage multiple social streams like Twitter, Facebook, LinkedIn, Google+ and Foursquare, among others. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.
Another Japanese Company Tells Employees, 'Speak English' Bridgestone, the Tokyo-based, global leader in tire sales, is adopting English as its official language, joining a small group of Japanese companies using language to declare their global ambitions. The timing of Bridgestone’s announcement might seem at odds with the good news coming from Japan. For the first time in years, Japan’s economy is on the move, with Prime Minister Shinzo Abe making progress in ending the country’s long deflationary funk. But for companies such as Bridgestone (5108:JP), the short-term movement doesn’t change the basic belief that moving away from Japan and its rapidly aging population is the only way to grow. Hence the need for people who can communicate in English. Give Tsuya credit for venturing into territory off limits to most Japanese executives. The two other big companies to adopt English are not the sort of manufacturing-specialists that helped build Japan’s postwar miracle. Adopting English isn’t easy.
4 Social Media Tools to Improve Your Social Media Marketing Are you struggling with day-to-day social media marketing tasks? Are you looking for tools to speed up your social tasks? In this article, I’ll share four social media tools and tips to help community managers save time, show creativity and streamline community management for their companies. Why Social Media Tools Community managers for organizations of all sizes are tasked to cover everything from curating content to creating it. The sheer volume of tasks can be overwhelming. Keep reading for four social media tools that will make your social media tasks much easier. #1: Manage the Appearance of Links to Your Website With Facebook Debugger We all know Facebook updates that include pictures and snippets of their content do unbelievably better than ones that publish bare links. Has this ever happened to you? If Facebook has trouble finding an image to include with your link, the preview can take a long time to show up. This link leads to a page that hasn’t been debugged. Here’s how it works.
5 Tools to Increase Your Social Media ROI There’s a lot of hype around influence. Sure, there’s Klout, Peer Index and the like, and maybe they’ll figure it out and the metric for influence will become more valuable. Pam Moore recently put it best in a comment on Social Media Today. “more than influence isn’t it the ROI that’s really important?” Increasing your Social ROI is vital and you should be asking: Are you converting leads? These are the questions you must be asking yourself if you are to run a success social marketing campaign. Here are 5 Tools to ensure you’re getting the maximum ROI from your social efforts, and improving your social conversions. 1. Let’s start with the first element in any social campaign. Investment: Free ROI: The results are pretty staggering. 2. There is a science behind posting. Investment: Free for up to 10 Tweets in your Buffer, then $10 to $99 a month depending on plan ROI: It’s a simple concept, but sometimes simplicity works wonders. 3. Investment: Free 4. 5. Price: Free for basic analytics.
Nik's Learning Technology Blog: Creating social phrasebooks with Phraseum I spend a lot of time looking at different web-based tools and apps and thinking about if and how they can be used for learning. Sometimes it takes some thought and at other times it’s really obvious. With Phraseum it was instantly obvious that this was a really great tool for learning. Phraseum allows you to collect words, phrases and sentences from anywhere on the web while you you browse and organise them into social phrasebooks. Phraseum is a browser-based tool which can be activated from your browser toolbar. Simply create an account and then drag the ‘Clipping button’ bookmarklet to your favourites bar on your browser. Once that’s done you can just collect any words or phrases that you find online by highlighting them and then clicking on the bookmarklet. Phraseum is social, so you can share phrases and phrasebooks with anyone else on the site and follow other people if you like the kinds of things they are saving and sharing. Here are a few examples of phrasebooks I've created: Best
5 Hashtag Tracking Tools for Twitter, Facebook and Beyond Are you using hashtags in your social media campaigns? Do you want to find tools to help manage your hashtags? The right tools can help you launch, track and analyze hashtags across social networks. In this article, you’ll discover five tools that make it easy to track hashtags and their related conversations. Why Use a Hashtag? Hashtags make it easier for people to find and follow discussions about brands, events and promotions. Hashtags can determine how easily you can target and track a campaign. Can you imagine how many posts (tweets or otherwise) contain #chocolate every minute? It’s worth the effort (and your sanity) to come up with a unique hashtag that fits with your particular campaign. A good example is Subway’s #januANY campaign. Subway uses hashtags that are memorable and easy to track. As you’re choosing a hashtag, follow Subway’s lead. Read on to discover five tools that can effectively track, analyze and report how others are using your hashtag. Bonus Tools Just for Twitter
Quelle stratégie social-média du Community Manager pour générer du trafic en local Dans le prolongement de mes articles visant à guider le Community Manager dans l’atteinte d’objectifs marketing précis, je vous propose aujourd’hui d’aborder la génération de trafic en local. Que votre entreprise soit petite ou grande, celle-ci aura parfois intérêt à inciter les internautes membres de sa communauté (ou non) à venir la rencontrer dans ses locaux. A cette occasion, le lien créé entre la marque et ses clients/prospects pourra alors s’intensifier par des échanges plus « humains ». Tout au long de cet article, je tenterai de répondre aux questions suivantes : 1) Comment donner envie aux internautes de se déplacer dans vos locaux ? 1) Réflexion stratégique Dans cette première partie, je vais tenter de cerner l’ensemble des points à prendre en compte pour comprendre dans quelle mesure une marque ou entreprise peut espérer générer du trafic au sein de ses locaux. Les objectifs de la génération de trafic en local Démontrer une expertise Exemple : Sage France Former Exemple : IIM Le salon