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How to tell a story

How to tell a story
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How to watch a presidential debate (or win it): Tips from Amy Cuddy Amy Cuddy’s TED Talk, Your body language shapes who you are, has millions of views for a reason — everyone who watched it understood a little bit more about themselves. But the flip side of her research is equally fascinating — how we can understand others through the body language they, consciously or unconsciously, choose to use. Back during the last U.S. presidential election in 2012, our writer Ben Lillie sat down to ask Dr. Cuddy: Can we use your research to understand the people who want to be the next President of the US? We judge candidates (and everyone) on two primary dimensions: their warmth, and their power. Photo by Yoichi Okamoto/LBJ Library. Debate drinking game: Spot the power pose. Most politicians are past masters at displaying power. Why warmth matters when you’re choosing a future leader — or hoping to become one. So, candidates, keep the power posing for backstage. Illustration by Emily Pidgeon/TED.

6 Tips for Wooing Customers With an Enchanting Business Blog Let’s admit it. Blogging can be difficult. And we all wonder sometimes whether it’s worth all the effort. Can you really create a business blog that generates an endless stream of leads and customers? Getting your blog readers to fall head-over-heels in love with your company, may sound like a daunting, perhaps impossible, task. Follow these 6 rules and you may find yourself winning more business than you can deal with. Sound good? Rule 1: Stop spreading sales messages Are you writing your blog for your company or for your readers? Your objective of blogging may be to generate leads, to increase web traffic, or to raise your profile as an authority. Most people aren’t interested in your sales messages. To gain business with your blog you should stop thinking like a salesman and start acting like your reader’s mentor. By providing solid advice on a regular basis, you build authority and trust; and that’s how you win new customers. Who are you writing for? Rule 2: Get rid of a corporate tone

The Dark Side of Creativity Few psychological traits are as desirable as creativity — the ability to come up with ideas that are both novel and useful. Yet it is also true that creativity has been associated with a wide range of counterproductive, rarely discussed qualities. Being aware of these tendencies is important for anyone trying to better understand their own creativity, or that of other people. First, research has established a link between creativity and negative moods. You don’t have to be depressed to be creative — and it’s important to note that crippling depression is more destructive than generative — but it is true that there is some empirical backing for the stereotype that artists tend to be depressive or suffer from mood swings. Second, the very thinking patterns that define the creative process and help lead to original thinking can have a maladaptive side. It should be noted that this ability can often be deployed in the service of others.

Gallery: How networks help us understand the world As designer Manuel Lima points out in his TED Talk, A visual history of human knowledge, the network has become a powerful way to visualize much of what is going on in the world around us. “Networks really embody notions of decentralization, of interconnectedness, of interdependence,” says Lima. “This way of thinking is critical for us to solve many of the complex problems we are facing nowadays, from decoding the human brain to understanding the vast universe out there.” The Strengths of Nations This image shows the connections between scientific disciplines such as astrophysics, math and biochemistry. Visualizing the Bible This 2007 map by Chris Harrison shows 63,779 cross-references found in the Bible. flowerGarden This visualization by Greg Judelman and Maria Lantin shows the online discussion at a live event. RISD.tv Map of Science yFiles Although this looks like a piece of abstract art, there’s actually a lot going on here. Dewey Circles Spheres In Silence

Business Planning for the 'Lean Startup' There's lots of talk these days about the so-called "lean startup." Most would think that just meant a startup without a lot of outside capital. According to thought leaders Eric Ries and Steve Blank, a lean startup is one developed along a build-test-revise-build-more-test-more strategy. It's closely related to what they call agile (or rapid) program development. It's product development that doesn't mean spending forever planning a project before getting started. Instead, it's a cycle of build, test, correct, then build, test and correct. And that idea, the cycle, the test and revise, the small correction, and the quick pace, is ideal for a next-generation style of business planning. Keep the planning simple and practical. To me, all five points seem to be a pretty good way to build planning into your business, whether you're a "lean startup" or not.

Use Storytelling to Explain Your Company’s Purpose The idea of “purpose” has swept the corporate world. Encouraged by evangelists like Simon Sinek, myriad firms like Nike, Adidas, Pepsi, and Coca-Cola are devoting real time and attention to explaining why they do. The idea of purpose was central to a book I co-authored. But activating purpose is impossible without storytelling, at both the corporate and individual levels. This is hard for most business leaders. I learned this lesson, most acutely, from Marshall Ganz, who teaches what he calls “public narrative” at Harvard’s Kennedy School of Government. To create a public narrative for your own organization, start with “self.” An excellent example of this is Steve Jobs’s address to the Stanford graduating class in 2005. The next step, “us,” aims to connect these values with broader shared values of the audience — clients or employees, for example. While it’s miles away from the battlefield of Agincourt, Burt’s Bees is a good example of how a business has applied this technique.

The dark side of data | Playlist Now playing Recent events have highlighted, underlined and bolded the fact that the United States is performing blanket surveillance on any foreigner whose data passes through an American entity — whether they are suspected of wrongdoing or not. This means that, essentially, every international user of the internet is being watched, says Mikko Hypponen. What Are UTM Tracking Codes? [FAQs] One crucial aspect of being a great marketer is being able to measure your success. No matter which metrics you use, you want to prove to your boss and the company at large that you're worth your salt. You deserve your budget -- and maybe need more of it. You deserve to hire another person to supplement your marketing activities. You deserve to dedicate time to the marketing activities that work. But actually measuring the impact of can be kind of tricky without the right tools. What Are UTM Codes? Also known as UTM parameters, UTM codes are little snippets of text added to the end of your URL to help you track the success of your content on the web. Adding the snippets of code after the question mark doesn't affect anything on the page -- it just lets your analytics program know that someone arrived through a certain source or overall marketing channel as part of a certain campaign. How to Track UTM Codes in HubSpot

How an Accounting Firm Convinced Its Employees They Could Change the World It’s a fabled story about a janitor’s exchange with President Kennedy during the early days of NASA: “What do you do?” the president supposedly asked the man with a broom during a visit to Cape Canaveral. “Well, Mr. President, I’m helping to put a man on the moon.” This meeting may not have actually taken place. But there’s a good reason it’s one of the most commonly-repeated management anecdotes: it illustrates the idea that a workforce motivated by a strong sense of higher purpose is essential to engagement. How We Did It First, our firm needed to articulate our higher purpose. So, last year, we embarked on an initiative to build a stronger emotional connection to the firm and to have our people look at their work from a different perspective. We created vivid posters like “We Champion Democracy” that celebrated the difference our people make on behalf of clients, communities, and society, and displayed them prominently in our offices. The Results The Challenges What’s Next

The language of lying - Noah Zandan Detection deception experts such as Pamela Meyer, in her popular book Liespotting argue that there are behavior cues everyday people can use to spot lying. Hear Pam discuss her book and ideas at this NPR link on the TED Radio Hour and listen to: Can You Spot A Liar? Scroll down at this site and check out the related story links. But a host of reputable scientists, like John Fuerdy of the University of Toronto, question the efficacy of lie detectors: "Studies have long shown that polygraphs are remarkably unreliable, particularly for screening job applicants. But all hope is not lost, new scientific research has given us the power to measure the brain like never before. Psychologist Dr. Watch an interview with Dr.

How to Choose the Best Colors for Your Presentations Choosing the right colors for your presentation can quickly become a surprisingly difficult task. It’s easy to know when color combinations don’t look good, but it’s tougher to figure out what actually works. If you don’t know where to start, here are a few things to keep in mind the next time you begin to design your presentation. The Vibrating-Color Headache Vibrating color combinations are colors that give the illusion that they are vibrating on screen. Not only are they ugly combos, but they can actually give people headaches and have been known to even make some people nauseous. If you need to use bright colors, always use them with a complimentary (neutral) background. Low Contrast Colors While subtle color contrast can be great for print design, it rarely works with presentations. A projector is limited in the colors it displays, therefore, colors with little contrast can easily be washed out and “invisible” when projected. Presentation color selection matters. Related Posts

Want to Reach Your Goals? Adopt and Embrace the Hustle Mentality. Mario Andretti was someone who knew how to not just reach, but crush, his goals. A world champion, Andretti is one of only two drivers to win races in each of the four major types of racing: Formula One, IndyCar, World Sportscar Championship and NASCAR. Not only was he a major winner, his career spanned decades. Andretti was the only person named United States Driver of the Year in three separate decades with awards in 1967, 1978 and 1984. How did Andretti achieve such amazing, long-term success? Related: 10 Ways to Hydrate Your Hustle What is the hustle mentality? Hustle mindset: innovation and resourcefulness Someone who is a hustler does not have to carry the full load themselves. Hustlers are also agile when it comes to their approach. Finally, the hustle mindset is also about resourcefulness. Hustle action: put in the work Gary Vaynerchuk wasn’t always a successful businessman with a huge online following. Related: 20 Quotes to Help Motivate You to Hustle Like Never Before

The unexpected math behind Van Gogh's "Starry Night" - Natalya St. Clair A few lesson plans exist for teaching visual arts and self-similarity (objects that have the same pattern) that could be used after showing this lesson. Shodor has some free lesson plans for students in grades 4 through 8. High school students can learn recursion algorithms to create the Koch curve using Scratch for free. Educational technologist Dylan Ryder has also written about creating fractals. A beautiful app worth checking out is Starry Night Interactive App by media artist Petros Vrellis. Download it to your tablet and create your own version of Starry Night. Really interested in mathematics? Turbulence, unlike painting, is mostly a time-dependent phenomenon, and after some time, breaks statistical self-similarity that Kolmogorov predicted in the 1960s. In fluid mechanics, since we can't often solve the equation for flow patterns, we develop a system of scaling between the physical properties. AcknowledgementsNatalya St.

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