SEO Tip of the Day: 4 Steps to High SERP RanksB2B Lead Generation, Appointment Setting, Telemarketing Every SEO marketer aims for high search engine results page rankings. Let’s face it: people who search on Google everyday don’t really go as far as the 4th or 5th results page – unless they’re desperate. If your content ends up somewhere in that district, it might as well be non-existent. That being said, a lot of people also make money out of “helping” businesses achieve that ultimate objective. What is it that they know about SEO that regular marketers don’t? Jon Rognerud, a recognized authority on SEO with more than 20 years creating and managing marketing projects from small to large companies, including positions at online giant Yahoo! Here are his recommendations: Step 1: Target Market Business Analysis Website analysis. Step 2: Keyword Research and Development Keyword analysis. Step 3: Content Optimization and Submission Create page titles. Step 4: Continuous Testing and Measuring Test and measure. Read the full post at Your SEO Checklist: 4 Steps to Optimizing Your Website
Email Marketing CampaignB2B Lead Generation, Appointment Setting, Telemarketing We are bloody serious. You know why? It’s because around 70% of Australian internet users check their inboxes each morning. This includes business executives who want to start their day off learning new things from solutions providers such as yourself. It’s just too important to ignore. Tell you what: Our email marketing services grant you the power to generate interested leads. Integrating email campaigns with other lead generation tools such as b2b telemarketing, online, and social media.Adding links, videos, or social media buttons to make your campaign more interactive.Checking emails for spam elements.Building and segmenting your email list for highly targeted lead generation and appointment setting.Providing advanced options to help you customize, organize, and optimize your email marketing campaigns. Have us handle your email campaigns, and receive a high rate of ROI coming towards you like a boomerang.
5 Likely Reasons Why your Social Media Campaigns are Failing The best asset of social networks used for B2B lead generation is that added ability to interact with the target audience in a way that’s not too transactional. It’s like seeing businesses step down from their supposed pedestal and reaching out to the people. But that nature of interaction also has its downsides. Most marketers agree that there are really no definite measure of social media ROI, and that it is only a special channel through which prospects are easily contacted. Whichever approach your lead generation campaigns may take, it doesn’t take away the fact that the power social media offers is something that shouldn’t be wasted on poorly executed strategies. As per SocialMediaToday.com, these are some of the common reasons why social media campaigns backslide: 1. 2. 3. 4. 5. Source: 7 Reasons You’re Not Generating Leads From Social Media
No Email Love? Revive your B2B Email Marketing Campaign Every day, billions of emails swim across the vast information highway right above our heads and inside the fiber-optic cables below the ground. For marketers, it’s a battlefield, and sometimes we tend to forget about the competition and become contented with mediocre emails. And then we wonder why we never get good responses from prospects. In order to gain attention, emails need to stand out from a barrage of other marketing mails. If your current email format is outdated and uninviting, you may need to consider total alterations and see how significantly it affects prospect responses. Consider these things as starting points in breathing life back into your terminally ill email marketing campaign: Be concise and crunchy.
Singapore B2B Lead Generation Company The 4 Things that make up a First-Rate B2B Telemarketer We’ve heard people say that a telemarketing call’s success is 50% chance (i.e. the prospect’s level of need, his availability, his temperament during the call, etc) and 50% skill (telemarketer’s aptitude in appointment setting). That is actually not true. While there are indeed some aspects that are beyond control, a telemarketer’s skill definitely constitutes more than just 50% of the process. Why? Because even in unfavorable circumstances, a good telemarketer can turn things around. A first-rate telemarketer has the ability to turn a “no” into a “yes”, or to educate prospects so that whatever they think may not be “necessary” can turn into something worth looking at after all. What are the 4 qualities that first-rate telemarketers possess? Communication skills – Obviously, one has to have the smarts in talking to people before anything else. Management skills – Not pertaining to employee ranks here. Experience – Yes, experience matters.
Pay-per-Appointment Telemarketing: 4 things to reflect upon One of the most likely reasons why companies support the pay-per-appointment model of B2B telemarketing is that it’s a financially low-risk option, since they only pay for scheduled appointments set for them. They can clearly see where their money goes to, and so for them it is far more cost-effective compared to traditional packages. The standing question, though, is whether or not this kind of transaction can produce the same quality of appointments, the same approach towards telemarketing, the same follow-up mechanism, and the same impression from prospects. You see, pay-per-appointment contracts aren’t exactly what B2B telemarketing agencies shoot for, as they would rather a conventional-type model. That, itself, can be a factor to consider. If you’re planning to employ this method into your marketing mix, here are some points to ponder on: Is it okay for you that your callers are going to be aggressive? How would you know if appointments are unique to you?
Callbox Locks Up the Leads for Giant Insurance Broker The Client The Client, based in Singapore, is the largest privately-managed insurance broker in the world with offices in Hong Kong, Beijing, Malaysia, the Philippines, Thailand, and South Korea. The Challenge The Client has an in-house team in Hong Kong which supports its marketing activities in Asia, seeking decision makers of S$20M companies. The objective of this campaign was two-fold: To build a well profiled database of the Client’s prospects in Singapore.To market the Client’s Corporate Risk and Employee Benefit insurance programs. The Callbox Solution Callbox set up a telemarketing team for a two-phase campaign: Database Profiling and Appointment Setting. Callbox then embarked on an outbound telemarketing campaign to arrange office meetings between qualified prospects and the Client’s outside sales reps. As the campaign progressed, the Client narrowed down the lead qualification criteria in order to capture larger prospects with near-term requirements. The Results
B2B Outbound Telemarketing - Callbox Handling phone inquiries the whole day may sound good for business, but not when most of that time is spent on inquiries that are far from turning out to be potential b2b sales leads. All that talking may foster goodwill for your business but it’s not going to make a difference to your bottom line. If you want to bump up sales, you need to take part in more profitable sales engagements. B2B outbound Telemarketing is a highly efficient method of acquiring business-to-business qualified sales leads and accelerating market penetration. It is the most interactive and highest-converting business sales lead generation method preferred by many mid-to-large sized companies over other marketing channels. Callbox Telemarketing Solutions Callbox provides full cycle telemarketing solutions to help businesses speed up market penetration and generate leads that are targeted and qualified. Let us talk. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Inside Sales Outsourcing Get the benefits of having a team of highly-qualified inside sales professionals without the pressures of managing an in-house sales staff through inside sales outsourcing. Inside sales is crucial to success in modern marketing landscape. By definition inside sales means remote selling done predominantly by phone. Effective inside sales marketing strategy benefits sales and marketing organizations by: Shortening sales cyclesReducing costsIncreasing sales pipeline trafficImproving lead-to-sale conversion ratioEnhancing in-house staff productivity Inside sales outsourcing provides sales managers with all the benefits of having qualified inside sales professionals without the hassles involved in in-house staff management. Sales lead generationB2B appointment settingIn-house sales and admin supportDatabase management Callbox provides inside sales solutions to help you generate qualified B2B leads and business appointments.
Here are 15 LinkedIn Marketing Tips to get you by - Sales and Marketing Strategies - Quora LinkedIn has been a blessing for online marketers since its conception. Dubbed as the ‘Facebook for business people’, it has indeed provided marketers and entrepreneurs alike to foster relationships with key people in their niche, as well as to reach out to potential buyers in a legitimate, professional setting. Callbox Set to Employ 1,000 New Hires in 2012 Los Angeles, CA –December 2011 – Callbox, the largest business-to-business lead generation company in the world, is set to hire an additional 1,000 people next year, according to the company’s 2012 action plan released today. All additional manpower will join the operation centers in the Philippines and Malaysia. As a major player in the global outsourcing industry, plans also include the acquisition or building of additional facilities to support its growing operations. Since its establishment in 2004, Callbox has grown over 50% annually on average, now employing 700 full-time staff worldwide, and this expansion initiative continues to increase its workforce to keep in line with its expanding market share worldwide. Callbox is headquartered in Los Angeles, California with satellite offices in the UK, Australia, Singapore, Malaysia, and its operations center in the Philippines.