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Understanding the B2B Buyer: 4 Rationales of a Purchase DecisionB2B Lead Generation, Appointment Setting, Telemarketing

Understanding the B2B Buyer: 4 Rationales of a Purchase DecisionB2B Lead Generation, Appointment Setting, Telemarketing
In order to predict a behavior, one must determine the cause. In a business setup, the purchase process of buyers can be traced back to their inherent or emerging needs to maintain their operations. It’s so basic a principle that marketers actually tend to forget to look into. We can’t blame them. B2B lead generation is an intricate practice, and most of their attention is built around converting prospects into paying customers and nurturing leads down the sales funnel. But for those who can’t seem to put their finger on why they are failing to close a sale, it’s best to be reacquainted with the essential motives why buyers make a purchase decision: There are four basic reasons, and the first two are as follows: To perk up production For a typical business, enhancing productivity is definitely part of the goal. Now when a B2B buyer has that motive in mind, marketers should highlight these desired features on their products. For business expansion and growth

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