Tip for Marketers: How to start an SEO Strategy for Mobile
If your lead generation and SEO efforts are still desktop-based, you’re way behind the signs of times. Mobile usage is slowly but surely claiming the throne from consumer PCs, and the evidences just keep getting bigger. People no longer have to boot their computers to do a query on Google; they can do that on their mobile devices. But tablets and smartphones are not limited to regular people – even business buyers are apparently part of the revolution. Hence, SEO has crawled into the realms of mobile. 1. Books are only so helpful for a field that’s evolving so rapidly, as they can become outdated quickly. Google’s Mobile Playbook, by Jason Spero, is one of the best, and it has recently been updated for 2014. 2. The first thing many people do when doing mobile SEO is choose a mobile site configuration (i.e. responsive vs. adaptive vs. dedicated mobile site), but they should be figuring out what their users want first. 3. 4. 5.
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