Keep Your Company Blog Alive And Exciting Just imagine that your company blog was like an open store, the readers are your customers and to keep them coming back you have to provide them what they need and give them proper customer service. Now that 2014 has started, there are external factors that could add some charm on your blog and lure audience. Bring your blog to stardom and let the camera rolling. Here is a slide share of how to keep it alive and exciting throughout the year. 15 Ways To Keep Your Company Blog Alive And Exciting from Belinda Summers Over all, it means keeping the flow of engagement constant and retaining reader’s interest should be the main objectives. Quick Fix for Lead Generation Content that isn’t Getting Found | In a typical content marketing lifespan, you cannot avoid getting into a phase when you start wondering why your pieces of great content – those which are with quality and viral potential – are not stumbled upon by your target market. It’s a frustrating time, especially when you’ve become really proud of your content outputs yet they don’t really help in generating leads for your team. Apparently, there’s a whole lot of difference between creating good content and promoting it, and the latter is what ultimately decides the “searchability” of your posts. There are things you could do to effectively promote your content, as proposed by Sonia Simone, co-founder and Chief Content Officer of CopyBlogger Media. From CopyBlogger.com: #1: Build your network Today, tomorrow, next week, and next year, you need to be building your network of web publishers. Those are the bloggers, web journalists, social media power users, and others who have the audience you’re looking for. #2: Make it shareable
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IT Lead Generation for Network Management Products and Services Network management products and services are a boon to business organizations that do not want to deal with the hassles involved in monitoring and maintenance of a network infrastructure. Your role is to deliver such services to them and to consistently focus your efforts on activities that yield sufficient returns to your business while maintaining a stable source of sales leads. ITSalesLeads.Com (ITSL) helps you achieve all of that. We provide leverage to your marketing campaigns as you seek to pursue more and better market opportunities. We deploy customized lead generation campaigns to seek out prospects within your target industries and convert them to sales opportunities to make sure that your company reaches its full revenue potential. Our telemarketing lead generation campaign takes your products and services to top decision makers including directors and C-level IT executives. Call or email us today to learn more. Lead GenerationAppointment Setting Read More >> Lead Nurturing
To Do Appointment Setting Through Cold Calling: Why Not? There will be a time when a company will run out of ideas on where to find new customers. Even though they can scan through a lot of different resources like business directories, the yellow pages, ask referrals from satisfied customers, there will still be a time that they don’t know where to look for additional potential clients. If this will happen, for sure, any company like, say, an IT company can have difficulty in trying to generate qualified IT sales so that they can gather more customers. If that will happen, they need to accept the fact that in spite of the advancements that these IT companies has and can use the internet not just to come up with different marketing methods but also to gather as much qualified leads as they can, they still have to settle in using one of the oldest and yet most reliable, efficient and proven strategy to make new customers and that’s to use telemarketing services and even do cold calling over the phone.
Expanding your B2B Email Marketing List? Try these 3 Creative WaysB2B Appointment Setting The most important component of any sustainable email-based B2B lead generation campaign is email list expansion. That’s because no matter how superb your content is or irresistible your subject line sounds, none of it would matter if your list is not optimal in quality and quantity. And since most email lists shrink by an average of 30% every year, expanding your email should not be a one-time effort, but an ongoing one. Sometimes, the most effective ways to generate a list are those which are the easiest. Here are 3 creative ways to grow your email list: 1. As a business you can also leverage mobile apps to cater to the needs of people. 2. Online, QR codes of course facilitate the lead generation process by doing prospects away with filling out lengthy forms. 3. When people are interested in getting the prize or the concept of the contest itself, it should be easy for you to have them disclose their email addresses to join.
A Stumbling Block in B2B Telemarketing: The GatekeeperB2B Lead Generation Company in Malaysia It goes by several names: the receptionist, the switchboard operator, the administrative assistant, or simply, the secretary. But for people in the B2B telemarketing industry, it is known as “the gatekeeper”. They are the last line of defense between you and the decision maker, and they are good at what they do: filtering callers. And one thing has been established with gatekeepers since the beginning of time: they loathe sales calls. Whether you as a telemarketer see the gatekeeper as a threat, an annoyance, or simply a necessary evil, there are thing you need to know to better understand, conquer, and make use of them as you strive to achieve your lead generation goals: The gatekeeper is not the enemy Whoever is acting as the gatekeeper between you and the decision-maker (DM) is just doing their job. The gatekeeper is not the boss Management never gets treated the same as the workers. The gatekeeper is a great source of information The gatekeeper is not the one to sell to
B2B Lead Conversion Optimization Stats that need your attention Are you the type of marketer that lives and breathes statistics as part of business growth? If you are, then you should get a load of these snippets that could help you gain insight on what’s going on outside the four fictional walls of your online marketing office. Conversion rates are like your grades in high school. It’s what stands between you getting flunked or graduating to the next chapter. As marketers either struggle or succeed to optimize their chances in getting good grades at converting landing page lurkers into leads, it’s helpful to take a peek at how they go about achieving their goals and what their priorities are: Not happy?
Top 3 Obstacles to Effective Multi-channel Marketing in the IT Industry | IT Sales Leads Marketing That integrated marketing is currently the best approach to IT lead generation is beyond question. However, there are certain factors that could keep you from effectively implementing an integrated or multi-channel marketing approach into your IT lead generation platform. According to the 2013 Quarterly Digital Intelligence Briefing conducted by Econsultancy and Adobe last November 2013, the top 3 main obstacles to effective integrated marketing are: Organizational StructureCompany CultureDisparate Data Resources The results are not surprising. First, let’s talk about structure. Another factor which makes it difficult to effectively implement a multi-channel B2B lead generation campaign is company culture. Lastly, differing results, opinions, and feedback about the effectiveness of combining various tools gives marketers another reason to doubt their decision to shift to multi-channel marketing.