Here are 15 LinkedIn Marketing Tips to get you by
LinkedIn has been a blessing for online marketers since its conception. Dubbed as the ‘Facebook for business people’, it has indeed provided marketers and entrepreneurs alike to foster relationships with key people in their niche, as well as to reach out to potential buyers in a legitimate, professional setting. But just like Facebook, LinkedIn marketing is not a walk in the park – if not more difficult. Business people have different preferences and weak spots compared to regular consumers, which makes lead generation a little more tricky in the B2B space. Here are some pieces of advice on how to effectively position yourself in the world of LinkedIn, courtesy of a post coming from SocialMediaB2B.com: Personal Profiles 1. 2. 3. 4. Company Pages 5. 6. 7. Networking 8. 9. Groups 10. 11. 12. Lead Generation 13. 14.
Marketing Survey
Telemarketing is considered by many as the most effective market research tool for gathering feedback and market information. Unlike other market survey methods, telephone survey allows you to speak directly with your clients and prospects and find out how they feel about your brand. For example, if you are losing sales, you may conduct a phone survey to find out why people might not be buying your products or take a step further by listening to your competitors’ clients. With such flexibility and efficiency, the effectiveness of telemarketing as a method of gathering market information is beyond question. The issue, however, is… Do you have the time and other resources to do phone interviews? Callbox offers market research survey services to help sales and marketing organizations gather customer feedback and other useful market information through outbound telemarketing. How easy is that? Call us today and find out how different we are from other telephone survey companies.
The Effective Use of Content Marketing to Generate Demand
Client Profiling Services
Selling to people you don’t know is like shooting in the dark. While a few pitches actually hit the target, most are not even near-misses. Client profiling can quickly solve this problem. Unlike your typical company profiling technique, we don’t simply split business leads by differences in income, status, or age bracket. Could your lead generation campaign be more targeted if your client profile had the following additional information? Employment HistoryInterests and hobbiesProduct or service preferencesPurchase historyAverage spendingCredit worthiness, etc. Put more life into your customer prospecting campaign. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Lackluster Email Marketing Campaign Get a boost now!
Email marketing can be a pain in the butt when not enough planning and execution go into it. Considering it’s still the most popular and b2b lead generation marketing channel out there – and this is despite of the growing power of social media and content – there’s really no way that a lead generation company would downplay their email efforts. Not all campaigns soar high, though. Sometimes, no matter how hard you work on it, the campaign will always go through a relative slump that could hurt the chances of achieving your goals. B2B leads are a little tricky to understand, that’s why predicting their response behavior may vary through time. Here are some tips on how to drastically improve your email marketing campaign, which will also bear fruits for your other efforts such as telemarketing and appointment setting: 1. According to ReturnPath, the average user receives 416 commercial email a month. 2. Take a page from journalism and don’t “bury the lead.” 3. 4. 5. 6.
B2B Lead Generation Blog: Make your Calls-to-Action “Conversion-Friendly”
A B2B lead generation campaign though blogging can only be good as the elements that make up its entirety. And one of the most important elements of a blog is its calls-to-action or CTAs. A call-to-action is what bridges the gap between a prospect and the beginning of a sales process. It also differentiates the passers-by from the ones with genuine interest. Naturally, it’s important for marketers to make sure their CTAs are constructed in a way that not only attracts prospects to click but also brings them where they (and you, as a business) want to be. This post from Dayna Rothman of Marketo.com outlines 6 tips on how to do just that. From Marketo.com: 1. If a lead wants to contact your company directly, make it as easy as possible. 2. Another common way to generate leads on your website is through your content asset downloads. 3. Consider using a chat service to collect leads on your site. 4. 5. 6. A contest is another way to generate lead information.
The Modern Sales and Marketing Professional- 4 Must-Dos
Are you still living in the 20th century when it comes to communicating to potential customers? There has been a shift in the way sales and marketing professionals deal with their prospects, mainly in satisfying their informational and emotional needs. This is partly because business reps want to be unique in how they present themselves, but also this is because the needs of the audience have also changed. In light of this shift, it’s important to know how the business side would adjust to the new trend. Modernizing your approach to your target market ensures stability in the years to come. In a recent study featured in this post at Eloqua, the things that should be done in order for sales and marketing representatives to stand out from the rest are being summarized as follows: 1. 2. 3. 4. Read the full article at 4 Must Dos For Sales and Marketing Pros
Market Research Survey Telemarketing
Don’t let vague hunches, fads, and phony success stories shape your marketing strategy. Do it right every time with just the facts. Our market research telemarketing services include: We replace half-truths with hard facts, and guesswork with rational evidence-based marketing. Know who your customers are and where to find themReduce business risksSpot current and potential future problemsIdentify sales leads and other business opportunitiesIdentify competitors and find out what they’re doing Cut to the chase with fresh market insights backed with full qualitative and quantitative analysis. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Why are Marketing Infographics cool?
Of course by ‘cool’ we mean ‘intellectually enlightening’ and ‘visually fascinating’ at the same time. A few years ago, people would rely on infographics to gain insight on the most important information out there, not only in the realm of business but also in everyday life. Now, not only do people crave for information from infographics, they also seem to have become more enthusiastic about creating them. Naturally, for lead generation marketers, it’s a matter of building thought leadership status and generating traffic. But what exactly makes infographics so effective? Majority of people are visual learners It’s also the reason why Facebook posts with images are more likely to generate likes and responses. Infographics highlight the bottom line You don’t see a lot of text on infographics. People just love sharing infographics We rarely see lousy infographics. Your brand has infographics = your brand must be wise Face it: you also learn a lot by creating infographics
B2B Lead Generation Services, Telemarketing | Callbox
