Michel et Augustin

Michel et Augustin - Wikipedia Michel & Augustin is a French brand of food created in 2004 by Augustin Paluel-Marmont and Michel de Rovira,[1] two ESCP-Europe alumni. Michel de Rovira attended HEC and INSEAD Business School. The brand started by producing flavored cookies (Petits sablés ronds et bons), and soon complemented its range with premium yogurt drinks (Vache à boire) and Lassi. The marketing target is Parisian and French bobos and the products are sold in food stores and coffee shops. References[edit] External links[edit] Michel et Augustin - Two kooky cookies