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Amazon Mechanical Turk

Amazon Mechanical Turk

The World's Shortest Marketing Plan, Version 2.0 Two blog postings opened my eyes about marketing. The first deals with the new 4Ps by John Sviokla and Antony Paoni called "Marketing Remix." The second is a very useful approach to marketing planning (what a great oxymoron) by Kelly Odell called "The World's Shortest Marketing Plan." With both party's permission, I was "inspired" by their thoughts to create a version 2.0 of Kelly's marketing plan. Click here to get the document. Powered by Qumana 70+ Tools For Job Hunting 2.0 Job search has evolved over recent years, with hundreds of companies piling in to the space. We've picked out ore than 70 that should help job seekers get ahead. 37signals.com - Programming, design, an executive jobs board.Alumwire.com - Focusing on job searches for college graduates and young alumni. Amiko - Online resume generator. AuthenticJobs.com - Listings of companies looking for full-time and freelance web designers. Bixee.com - Search by keywords, location, or browse by industry. BookALesson.com - A site for personal instructors in sports and music to find students. Care.com - Babysitting, nanny, child care, tutoring, pet care and senior care jobs. Careerbuilder.com - General job search site. Clickforlessons.com - Jobs board for private instructors in sports, art, music and the like. Climber.com - Fill out a survey about yourself and get matched to a job by your interests. CompanyMeetCreative.com - Part time, freelance, and contract job offerings for creative types.

Goodbye, Enterprise - Hello, Socialprise Here's another word to add to your lexicon: "Socialprise." It's meaning is somewhat obvious: social tools + enterprise = "socialprise." It's a new term, but one we hope sticks around, since it's currently representative of one of the biggest shifts in business today. We covered some socialprise tools before, in discussing Worklight, Google Sites, and HiveLive, but here's a new avenue for social tools in the workplace: Social CRM. A company called InsideView is bringing the social web to CRM, and they're not the only one to do so. InsideView isn't a new company, but what they're announcing today is certainly new: it's called "SalesView," and it brings social media to Enterprise CRM. Out of the some 20,000 sources utilized, some are traditional, but many are "web 2.0" like Facebook, LinkedIn, Jigsaw, ZoomInfo, as well as web-based news sources, blogs, and job postings. LinkedIn Integration Salesview/Salesforce Mashup

Cospicuo What if managers had to do tech support? « Out-spend vs. out-inspire the competition | Main | If Tech Companies Made Sudoku » What if managers had to do tech support? Years ago, Bert Bates worked at a software company where 95% of the 100+ employees had to spend time doing everything. Tech support. Customer training. Visiting clients and helping with installation and customization. How would a business change if... Marketing had to spend two weeks in tech support. Engineers had to spend two weeks doing customer training. Managers had to spend two weeks doing testing. Executives had to spend two weeks doing customer service. Documentation writers had to spend two weeks teaching classes using only the manuals they'd created. Accounting had to go on a 10-cities-in-14-days business trip and fill out their expense reports accurately, on time, and without a single missing receipt. Sales people had to spend two weeks in a programming course. Existing customers had to approve your marketing and advertising. Clients attended your staff meetings.

Seth's Blog: Jobs of the future, #1: Online Community Organ If you want to hire a union organizer, you probably know what to look for. Someone with resilience, passion, persistence and excellent interpersonal skills. What if you want to hire someone to build an online community? Somebody to create and maintain a virtual world in which all the players in an industry feel like they need to be part of it? Like being the head of a big trade association, but without the bureaucracy and tedium... It would help if that person understood technology, at least well enough to know what it could do. Since there's no rule book, it would help to be willing to try new things, to be self-starting and obsessed with measurement as well. If you were great at this, I'd imagine you'd never ever have trouble finding good work.

Web Worker Daily » Archive Workstreaming: The New Face Time « Face time: “Unproductive time spent at the office meant to project the image that you’re a hardworking employee.” My favorite story of a face time trick is the attorney who would come to his office each Saturday, drape his jacket over his chair, put a half-eaten sandwich on the desk… and leave to have some weekend fun. If coworkers happened to drop by the office to pick up a file, they’d figure he had just stepped out for a moment. What a relief to leave the demands of face time behind when you ditch the office life to become a virtual worker. There is a web worker replacement for face time: workstreaming, the publishing of work-related activities and events to your remote colleagues, usually via RSS but sometimes in other formats and ways. digg Workstreaming is the next generation of the 11 pm email you send to your team to show them that you’ve been working all evening. Of course there’s always email, which has been used as a “look, I’m working!”

White paper - distributed influence: quantifying the impact of social media I am delighted to share with you a white paper outlining the thoughts and views of several key stakeholders who met late last year to discuss the issue of measuring online influence. Download: “Distributed influence: quantifying the impact of social media” (PDF) The catalyst behind this document was the publication of Edelman’s Social Media Index in July 2007 with David Brain. The white paper aims to address this issue. defining influence in the context of social mediais influence what we should measure? In completing this, my thanks go to the many people who left insightful comments on the various blogs as well as the smart group of individuals who took part in the roundtable, namely: I welcome your thoughts and comments about this document. Like this: Like Loading...

Small Biz 101: Digg is Your Marketing Secret Weapon Howdy! This is the latest article in my Small Biz 101 series here on SvN. The first four were: How to Get Started, Cash Flow Basics, No One Starts with a Masterpiece and Tips for Increasing Sales. The goal of this series is to share some of the lessons I’ve learned from starting my own small business. Where is Everyone? You already know that blogs are an amazing way to do marketing, so you’ve installed WordPress, crafted a brilliant blog post and published it. Wrong. The Power is in the People Just because you write something brilliant, doesn’t mean tons of people will read it. Digg to the Rescue I had heard about Digg but I didn’t believe the hype. We published an article on Vitamin about web design and it got a decent amount of traffic. We got Dugg and here are the stats to prove it. Someone had posted the article on Digg and it struck a cord with Digg readers around the world. How to Digg Your Article So hopefully I’ve encouraged you to take Digg seriously. The Final Touch

33 Places to Hangout in the Social Networking Era - rev2.org Social networks have had giant growth spurts over the past couple of years, and it seems there's one for everyone: from dogs to moms to book-worms to shoppers. Social networks, I think, more than anything give people a place to belong and to hang out. Because of the drastic growth, popularity and craze these days, I created a list for people who have their odd MySpace or Bebo profiles but would like to seek further and discover new ones. Note: I haven't included social bookmarking sites and sites with a 'tinge' of social networking (think YouTube or Flickr ). Also, I've divided the list into two categories, General and Niche, and covered only publically open services (e.g. no invitation-only betas). General MySpace – Probably known as the biggest social network out there, MySpace has taken the U.S. by a storm. Teens, Young Adults Young Adults (Brazilians) Teens, Young Adults Hi5 – Estimated to have around 40 million users, Hi5 is a social network which has been gaining user-ship. Teens Niche

Innovation Commons | Building third spaces for Canada's ent Welcome to aSmallWorld Forgot Username / Password? Interested in Membership? » Autumn's Coming: Events to Banish post-Summer Blues by Editorial Staff The leaves on the trees are beginning to quiver, and the evening air is dipping by the day. Ibiza: ASW's Summer Weekend on the Paradise Island Earlier this month thirty members flew into Ibiza from across the world for ASW's Summer Weekend. The Definitive Guide to London Ah London, the jewel in mighty Britannia's crown. About Us Press Advertising Mobile Website Copyright © ASMALLWORLD Holdings Inc. All rights reserved.

10 Stupid Mistakes Made by the Newly Self-Employed Having been a non-employee for about 14 years now, I’ve made my share of stupid business mistakes. I’ve also coached a number of people to start their own businesses, and I’ve seen many of them make similar mistakes. This advice is geared towards small business owners, particularly people who are just starting (or about to start) their own business. 1. While sales are important to the survival of any business, you don’t need to push your business on everyone you meet, including friends and family. Selling to the wrong people includes trying to sell to everyone. Just because someone is interested in doing business with you doesn’t mean you should accept. 2. Until you have a steady cashflow coming in, don’t spend your precious start-up cash unless it’s absolutely necessary. In 2004 I started this personal development business with only $9 cash even though I could have spent much more on it. 3. It’s also a mistake to be too stingy with your cash. 4. 5. 6. 7. I’ll say it again. 8. 9. 10.

Teamslide could disrupt WebEx Munich, Germany based Teamslide is a new and very low cost alternative to services like WebEx, Placeware and GotToMeeting that allow people to share applications (like power point) online. A typical use of WebEx, Placeware, GoToMeeting, etc. is a sales call. The host, or presenter, sets up the call using WebEx software. The attendees click a link in an email at the scheduled time, and everyone is joined in a virtual meeting. A drawback of all of the existing services is price and the need for browser plugins for both hosts and attendees. Teamslide, which just launched, has many of the features of the other services, is much easier to use (no plugins or other software for host or attendees) and is a fraction of the price. The service requires only a browser for both host and attendees, has an Ajax interface and can be used to share presentation slides (in a proprietary Teamslide format).

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