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#JeSuisCharlie : sur Internet, vague mondiale d'émotion Des centaines de milliers de messages de soutien ont inondé les réseaux sociaux après l'attentat contre « Charlie Hebdo », avec le mot-clé #JeSuisCharlie. Le Monde.fr | • Mis à jour le | Par Morgane Tual et William Audureau « Horreur », « choc », « indignation », ce sont certains des termes qui sont revenus en boucle sur Internet et les réseaux sociaux à mesure que l'on découvrait l'ampleur de l'attaque contre le siège de Charlie Hebdo, qui a coûté la vie à douze personnes, dont de nombreux membres de la rédaction. Vaste mobilisation autour du mot-clé « Je suis Charlie » Le mot-clé de ralliement #jesuischarlie est apparu sur les réseaux sociaux en témoignage de solidarité envers les victimes. Une bannière intitulée « Je suis Charlie », grise sur fond noir, a été largement partagée sur Twitter, Facebook ou Instagram. De nombreux hommages en dessins Les dessins de Charlie Hebdo ont beaucoup circulé tout au long de la journée. Facebook inondé de témoignages de soutien

16 Celebrities Who Support Emma Watson And The UN's #HeForShe Campaign Following Emma Watson's nerve-tingling speech at the UN earlier this week, where she called on men and boys to support gender equality as part of the #HeForShe campaign, many celebrities have come out in force to support her and out themselves as feminists. From Joseph Gordon-Levitt and Douglas Booth to Forrest Whittaker and Simon Pegg, many of these supporters are male - refreshing given that feminism is often, as Emma points out, associated with 'man-hating'. “I decided I was a feminist and this seemed uncomplicated to me,” she said. “Apparently I am among the ranks of women whose expressions are seen as too strong, too aggressive, isolating, anti-men and, unattractive. SEE ALSO:Emma Watson Calls On Men To Fight For Gender Equality In Powerful UN SpeechEmma Watson Blogs: 'We Want to End Gender Inequality - And to Do That We Need Everyone to Be Involved' She added: "For the record, feminism by definition is: 'The belief that men and women should have equal rights and opportunities.

Advertising - The 10 Most Shazamed TV Ads Last Year The United States Navy had the most Shazamed television advertisement last year, according to a recent report from the audio identification app. The report relied on internal data from Shazam, a mobile application that recognizes music and other sounds from TV and other sources. The rankings were based on which songs/jingles from television commercials users identified most often in 2014. The Navy's "Learn more about our mission" spot featuring a custom jingle was the top Shazamed ad, followed SONOS's "Fill your home with music," which showcased a song from Django Django. The rest of the top 10 most Shazamed commercials of 2014 came from Jeep, Jaguar, Cheerios, Aquafina, ConAgra, Budweiser, Carnival Cruise Lines, and Bud Light. About the research: The report was based on internal 2014 data from Shazam, a mobile application that recognizes music as well as audio from television/other sources.

Jennifer Lawrence Lenny Essay On Gender Pay Gap JENNIFER LAWRENCE has penned an essay outlining her experiences of Hollywood's gender pay gap for Lena Dunham and Jenni Konner's newsletter service, Lenny. Discussing how the Sony email hack opened her eyes to how her male counterparts had been earning considerably more than she had, the Oscar-winner speaks openly about her experience of being a woman in the industry. Read an extract below. "It's hard for me to speak about my experience as a working woman because I can safely say my problems aren't exactly relatable. But if I'm honest with myself, I would be lying if I didn't say there was an element of wanting to be liked that influenced my decision to close the deal without a real fight. Lawrence is not the only actress to have openly discussed the pay differences between the sexes - Gwyneth Paltrow recently told Variety, "It can be painful. Read Lawrence's essay on Lenny Letter.

Génération Z selon Ford Media : L’avenir appartient à ceux qui agissent Ford ne fait pas que des voitures mais explore aussi les tendances. Sheril Connelly, directrice de la division « Global Consumer Trends and Futuring » chez Ford media vient de publier son cahier de tendances sur la Génération Z en 2015. Décryptage en 10 tendances clés : 1- Génération autonome La génération Z constituée des personnes nées entre 1994 et 2004 représente près de 2 milliards de personnes dans le monde. Ayant grandi dans un monde en crise, les membres de la génération Z ont subi une énorme pression dès le plus jeune âge. Bercés par la culture « On Demand », impatients ils ne laisseront ni l’âge, la situation du marché de l’emploi ni le manque de ressources les empêcher de laisser leur trace. Exemples d’initiatives typiquement Génération Z : 52% des membres de la génération Z utilisent YouTube ou le Social Media pour leurs travaux de recherche. Ils sont également 55% plus enclins à démarrer une entreprise que la Génération Y. 2- La prime aux renégats et aux rebelles 9- S’échapper…

Gender pay gap: firms forced to reveal bonuses David Cameron has described the gender pay gap as "a standing rebuke to our country" and said he wants to end it in a generation. Downing Street said the moves were the first of a number of equality-boosting measures to be set out in the coming days. More than 10 million workers across the country will be covered by transparency rules affecting companies with more than 250 employees. Earlier this year, business hit the 25 per cent target for women on boards set by Lord Davies, the government’s adviser, in 2011. Mr Cameron: “You can’t have true opportunity without equality. Ann Francke, chief executive of the Chartered Management Institute, said: "One of the biggest drivers of gender pay discrepancy, especially at senior levels, is the bonus gap. "Bonuses are also where gender bias can creep in easily as they are amongst the least transparent forms of pay." Britain's Secretary of State for Education Nicky Morgan Photo: AFP Nicky Morgan

How Cool Brands Stay Hot Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives this generation and how do you develop the right brand strategies to reach this critical generation. How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on five years of intensive new youth research by InSites Consulting, it provides insights into the consumer psychology and behaviour of ‘the Millennials’. Full of case studies and interviews with global marketing executives of successful brands such as Jack & Jones, Nokia, H&M, Nike, Levis and Coca-Cola. How Cool Brands Stay Hot recently won the the 2012 Berry-AMA Book Prize for best book in marketing (awarded by the American Marketing Association Foundation – AMAF) and the Marketing Book of the Year 2012 Award (awarded by Expert Marketer).

De douces révolutions pour 2015 (plutôt que de bonnes résolutions). | We are Inspired ৩ Pour cette nouvelle année, à J+4, quelles seraient les douces révolutions que vous voudriez voir entrer dans vos vies ? Aux traditionnelles bonnes résolutions, demandons nous plutôt comment nous pouvons devenir entrepreneurs, artistes, co-créateurs de nos vies ? Aux conventionnels vœux de succès et de réussite, j’ai envie de dire que nous n’avons plus besoin de gens qui « réussissent » mais de conteurs d’histoires, de faiseurs de rêves, de guérisseurs et de passionnés… Alors en ce début d’année, je me suis demandée, aussi, quelles seraient mes douces révolutions ? Comme de petits pas, j’ai déjà entamé une belle révolution et me suis réinventée… Depuis 3 ans, j’ai changé de métier, créer une marque et développer une entreprise qui nous ressemble avec Philippe (www.asweare.fr), changé de lieu de vie, voyager dans 10 pays différents, je me suis passionnée pour des domaines aussi variés que la pyschologie positive et les neuro-sciences, le développement personnel et le personal branding.