Analysis: The Information Gathering Process of B2B Buyers For lead generation marketers, the ability to determine and figure out the manner by which B2B buyers seek information is a vital skill. This not only prepares them to respond to a prospect’s every move in this crucial phase, but it also creates a template by which they can consistently predict their behavior. So it’s important to know the what, where,and how when it comes to information gathering. Erica Bell of Business.com offers a breakdown of the type of information prospects seek, what they expect the information to look like, and where they typically go to get them: What Type of Information Are Buyers After? While every buyer and industry may be different, there are trends that emerge when you take a look at why types of information most buyers are interested in. What This Means for Your Business: When you create content, especially more robust pieces such as whitepapers and e-books, focus on these top 3 types of information. What Do Buyers Want the Information to Look Like?
Other Industries Logistics Callbox supports logistics and supply chain solutions providers by developing and implementing strategic b2b lead generation and appointment setting initiatives based on emerging trends, strategies, marketing tools, and industry best practices. We help logistics salespeople maximize their sales time, and focus on selling instead of filling the sales funnel. We generate logistics sales leads through professional telemarketing, targeting their potential customers which might include logistics managers, freight forwarders, customs brokers, and project cargo service providers. Insurance We use non-scripted style telemarketing to market various types of insurance policies including Mortgage Guaranty, Life Insurance, Home Insurance, Healthcare Insurance, Auto Insurance, Loan Protection Insurance, Commercial Coverage, and Education Insurance. Research and Consulting Travel and Tourism Real Estate Management
B2B Lead Conversion Optimization Stats that need your attention Are you the type of marketer that lives and breathes statistics as part of business growth? If you are, then you should get a load of these snippets that could help you gain insight on what’s going on outside the four fictional walls of your online marketing office. Conversion rates are like your grades in high school. It’s what stands between you getting flunked or graduating to the next chapter. As marketers either struggle or succeed to optimize their chances in getting good grades at converting landing page lurkers into leads, it’s helpful to take a peek at how they go about achieving their goals and what their priorities are: Not happy?
Do More With Your B2B Appointment Setting Services Popular Today in Business: All Popular Articles B2B appointment setting campaigns can be a very stressful activity, especially if you are dealing with a myriad of things, like production of wares and management of your people. Still, you have to do it yourself, since this will affect your profitability in the long run. This is something that not many marketers are able to pull off. Think of businesses as people – despite the rather impersonal nature of business, you have to remember that you are still talking to people. Keep your business up and running through these tips. This content originally appeared at Do More With Your B2B Appointment Setting Services
Cold Calling With online marketing becoming one of the highly preferred methods for generating sales leads, B2B marketers ask: Is cold calling still an effective B2B lead generation strategy? Most business people hate telemarketing. You can’t blame them. For many years, this lead generation method has been synonymous with bad-mannered salespeople calling at the most inconvenient times of the day. The thought of getting slammed by an irate contact who only knows professional telemarketers as an interruption in their busy day still scares even some of the most experienced inside sales professionals. However, many sales lead generation companies still use the telephone in generating new business — and for good reasons. The Good News Despite growing interest in online marketing, B2B marketers have not totally abandoned their telephones. Contact Us and find out how cold calling can pump more life into your lead generation and B2B appointment setting campaign.
What Online Marketers can learn from the Hollywood Awards Season The Emmys. The Golden Globes. The Screen Actors Guild Awards. The BAFTAs. These are just some of the popular ones, but when you really look into it, there are countless more awards out there being dished out to actors and actresses for their performances in film and television. Publicity that promotes itself Whenever the awards season comes, so much global hype surrounds the Hollywood industry. What is it about these ceremonies that drive people nuts? Well, it’s all about marketing. Awards ceremonies, first of all, help sell more movies. In the B2B lead generation world, the competition is even fiercer. The best are the ones that sell And did you know that the Academy Awards is a campaign-driven process? Yes, for each film to be nominated and eventually bag that golden statuette, they have to carry out a massive and elaborate campaign to promote the film among the judging panel of the Academy. This is unlike any other acting awards, where actors are judged by their true performances.
The 3 Fundamentals of a Conversion-Friendly Lead Gen Landing Page Popular Today in Business: All Popular Articles With the intention of pouring in every supposed “helpful” element in making landing pages more effective, marketers often find themselves in a misguided predicament: what really should be the priority in optimizing land pages? First of all, it’s a B2B lead generation tool, so that clears the air as to what the goal is. So in order for a landing page to successfully facilitate a visitor’s conversion into a lead, there must be several guiding principles that directs all courses of action into the right path. And these principles lie in the way an online marketer would position its tools in the landing page: Balance is the key Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action To capture a lead, you must be able to weigh exactly the amount of the information that you’re trying to extract from a site visitor, versus the value of the prize you’re giving away. Design is decisive
Education and Training With rapidly changing employment trends in many countries, more and more students are seeking additional education and professional training to ensure competitive advantage. Callbox uses customized campaigns to segment and penetrate target markets for education and training services. We work closely with providers of education and training services seeking to increase their number of enrollments. We contact and qualify each prospect before we deliver them to you as warm education and training leads complete with necessary contact information: Full nameAddress (street, city, province/state, zip code, e-mail, etc.)SchoolCourse/Training of interestExpected Date of Enrollment Our direct marketing services are customized to best fit the different marketing requirements of various institutions under the Education and Training industry including: Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left.
Leads and Appointments | B2B Sales Leads , B2B Appointments, Business Sales Leads Does your Lead Generation Website have enough Credibility Lead generation is not a pushing game but more of a pulling game. You can’t go out there and force people to visit your blog and read your content. You’re going to have to find ways to attract them so that they themselves would voluntarily check you out and (hopefully) leave information that you can use to sell them things in the future. For that to happen, you’ve got to give them reason why they need to pick your site among thousands of possible other choices. And the one thing that can give you that edge? BJ Fogg, a leading researcher on website credibility, says there are 4 types of credibility: Presumed credibility – General assumptions (e.g. Based on these, here are five questions to ask to gauge your website’s credibility, according to a post at Yola.com: 1. 2. Visitors will feel more comfortable dealing with your organization, if they know they can contact you easily by phone or email – even if they don’t at first. 3. 4. 5. See more at: Do Visitors See Your Website as Credible?
Customer Satisfaction Survey Losing customers like dew under the sun? There must be more to it than just bad economy. Losing a customer results in reduced profit, and worse, a flaw in your brand image that might affect future lead generation and appointment setting campaigns. Generate unbiased customer feedbackStay up-to-date on changing customer needs and preferencesIdentify areas of your business that need improvement Callbox provides telemarketing services to help you generate unbiased customer feedback which can guide your efforts in keeping a solid, satisfied customer base. Identify objectives, scope, and appropriate survey method.Design and discuss survey questionnaire.Prepare list of customers to be included in the survey.Interview respondents and capture data through telemarketing.Conduct validity checks.Analyze data, prepare final report, and submit customer satisfaction findings. Equally important as finding new customers is retaining the ones you already have.
Using Mentoring For Your B2B Telemarketing ServicesB2B Appointment Setting It is good to have mentors. You just cannot underestimate the knowledge and experience that mentors can share with you. This is especially true if you are in the B2B telemarketing services. This so happens to be a business that, although many are saying is fast disappearing, is still getting a lot of positive reviews from the companies that use them. First of all, you have to set clear expectations. Second, have mutual respect and understanding of each other. Third, have some sort of reciprocity in place. Lastly, you and your prospects must have shared values. Having a mentor can be a great help for your B2B telemarketing services in Australia.
B2B Appointment Setting: How to Make Your Sales Meetings Bear Fruits Okay, so you’ve been getting a lot of B2B appointments lately. That’s great. The question is: are you able to get something out of them? In B2B, telemarketing, the number of appointments set does not equate to success unless they are being converted to closed deals. Kevin Higgins, CEO of Fusion Learning, a training organization, shares 6 secrets in holding a successful sales meeting: 1. From week to week you’ll find my team doing trivia games, telling funny stories, sharing sales highlights of the week, or discussing their focus for the month ahead. 2. Keep it simply simple with four steps: Make sure the pace of the meeting is fast, create the right atmosphere by ensuring it is fun, add value by helping the team better execute on a key sales skill that will help them close business and have shared ownership, meaning you have the members share content on a regular basis. 3. 4. Think about sorting the rewards into different categories. 5. 6.
Callbox Telephone Survey “Primes the Pump” for Market Expansion | The Client The Client is the world’s largest pump manufacturer with an annual production of more than 16 million units. It has more than 18,000 employees and 80 authorized distributors in 55 countries. Its product line includes all types of pumps for industrial water supply and commercial applications including circulator pumps for heating and air conditioning and submersible pumps. The Objectives Recognizing the need to move closer to its customers in the Asia-Pacific region, the Client decided to conduct a telephone survey to get a broad and detailed view of market conditions. To determine their market position relative to competitors.To identify market drivers, restraints, trends, and growth potential.To establish or improve its market presence and positioning. The Challenge The Client needed at least 1500 respondents to complete a survey in 25 business days – a task too big for its in-house calling team to handle in such a tight timeframe. The Callbox Solution The Results