Goal-Setting, Planning, and Testing: The Importance of Managing Your Lead-Generation Strategy - StrategyDriven 09 May 2014 Learning how to use lead-generation marketing to your advantage requires planning and forethought. You need to think through your management strategy before beginning efforts to improve lead generation in your company. By setting goals, creating a plan to adopt new tactics, and testing the results, you can measure how the company’s investment of budget and time helps increase the number of leads and sales. Developing a Strategy and Setting Goals Developing a good lead-generation strategy begins with setting goals on what you hope to achieve. Overall, the goal for lead-generation marketing should be to use as many tactics as possible to your advantage. Determining the goals of your lead generation tacticsUsing the best-quality lead-generation tactics for your organization—that is, focusing marketing efforts on the tactics that will give you the largest number of high-quality leads – to help meet lead goalsUsing the most cost-effective tactics for your organization David T.
wait but why: Putting Time In Perspective Humans are good at a lot of things, but putting time in perspective is not one of them. It’s not our fault—the spans of time in human history, and even more so in natural history, are so vast compared to the span of our life and recent history that it’s almost impossible to get a handle on it. If the Earth formed at midnight and the present moment is the next midnight, 24 hours later, modern humans have been around since 11:59:59pm—1 second. To try to grasp some perspective, I mapped out the history of time as a series of growing timelines—each timeline contains all the previous timelines (colors will help you see which timelines are which). A note on dates: When it comes to the far-back past, most of the dates we know are the subject of ongoing debate. For teachers and parents and people who hate cursing: here’s a clean, Rated G version. PostersYou can get the poster of this graphic here. If you liked this, these are for you too:
This Is Roughly 200 Years Of American History In One Mesmerizing GIF There's a ton of juicy stuff in this incredible map. Couple of takeaways for me: 1. How about that neutral territory between Oklahoma and Texas that went away around 1890? Trying to get mail there must've been a real bummer. 2. What caught your eye about this map, Internet? Click image to Zoom If this whole show is moving a little too quickly for you, here it is broken down frame-by-frame. Clarification: This map takes on history from the lens of how America became 50 states.
From Angkor Wat to Stonehenge: How Ancient People Moved Mountains Jane J. Lee The temple of Angkor Wat, the Egyptian pyramids, Stonehenge, and the famous statues on Easter Island were all built without the conveniences of modern technology. Ancient peoples didn't have access to forklifts, hydraulic cranes, or flatbed trucks. In some cases, all they needed was rope, a little manpower, and some ingenious carving. A new study published this week in the journal Proceedings of the National Academy of Sciences finds that ice roads lubricated with water enabled workers in 15th- and 16th-century China to slide stone blocks to Beijing in order to build palaces in the Forbidden City. Making nature work for them is a common theme in the techniques experts think ancient peoples used to build their monuments and temples. "We forget that ancient people are just as smart as we are," said Terry Hunt, an archaeologist at the University of Oregon who studies the Polynesian culture of Easter Island. Easter Island Statues Temple of Angkor Wat Stonehenge Egyptian Pyramids
Offshore Wind Farms Guard Landscape Against Hurricanes | I Fucking Love Science - Iceweasel The construction of wind farms in coastal waters could have a benefit besides clean energy. Turbines take energy out of the wind, and modeling shows this could be a significant enough effect to reduce the damage from major storms. Professor Mark Jacobson of Stanford University has spent 24 years modeling atmospheric behavior, including air pollution and climate. He has used his models to study the way hurricanes form, searching for the answer to the troubling question of whether Global Warming will mean more or fewer hurricanes. He has also studied how much energy wind farms take out of windstreams, so combining the two forms of research was a logical move. "We found that when wind turbines are present, they slow down the outer rotation winds of a hurricane," Jacobson said. Jacobson's model used enormous numbers of turbines. For so many turbines the effect is large. Proposals to protect against hurricanes usually involve the construction of seawalls. Video by Kurt Hickman
7 Things Great Leaders Always Do (But Mere Managers Always Fear) When I think about the difference between great leaders and mere managers, I think back to a day when I put my foot in my mouth. I was working as a lawyer for a giant government bureaucracy then. One of my bosses had a fancy title, but everyone referred to him simply as a "manager." One day, he was grumbling a bit about his role. He was caught in a sort of bureaucratic no man's land--uninvolved in the big policy decisions, but also no longer doing the fun part of our work (trying cases in court). Without thinking, I said something like, "That's why I'd never want your job. This was a pretty stupid thing for me to say, but I still think my point was right. 1. It's easy to get caught focusing on things that are urgent, rather than important. A truly great leader on the other hand, could hardly care less about TPS reports, or whatever the equivalent is in his or her workplace (and probably has to work to hide his or her contempt for such bureaucratic goofiness). 2. 3. 4. 5. 6. 7.
Why Time Slows Down When We’re Afraid, Speeds Up as We Age, and Gets Warped on Vacation by Maria Popova “Time perception matters because it is the experience of time that roots us in our mental reality.” Given my soft spot for famous diaries, it should come as no surprise that I keep one myself. Perhaps the greatest gift of the practice has been the daily habit of reading what I had written on that day a year earlier; not only is it a remarkable tool of introspection and self-awareness, but it also illustrates that our memory “is never a precise duplicate of the original [but] a continuing act of creation” and how flawed our perception of time is — almost everything that occurred a year ago appears as having taken place either significantly further in the past (“a different lifetime,” I’d often marvel at this time-illusion) or significantly more recently (“this feels like just last month!”). Discus chronologicus, a depiction of time by German engraver Christoph Weigel, published in the early 1720s; from Cartographies of Time. (Click for details) Donating = Loving
Absolute Time, Relative Experience | Who is the Man with the Name that Rhymes? It's been a while since another post. There are many topics that I have cached that I'd like to write on. If it weren't for the troubling aspect of so many things eating at my free time, you'd see more posts on here. I'm not sure there are many readers on here anyway, I've notice the traffic has slowed down to very little these days. Partly because Google hasn't been indexing the site correctly which I fixed not too long ago. Lately, an intriguing concept for me has been time. In physics, time is a duration between 2 events or physical states. Psychologically, however, time is a different creature. The brain isn't like a clock. The easiest way to explain temporal resolution is to compare to something like a video camera. But the brain isn't like a video camera either. So how does that relate back to feeling of time perception? To explain how this relates, I'll use the most common influence that everyone has first experience with: aging. Compare that to the last day of high school.
Have You Heard of The Great Forgetting? It Happened 10,000 Years Ago & Completely Affects Your Life By Deep Ecology Hub / deep-ecology-hub.com/ Jan 23, 2014 This article summarizes the ideas of Daniel Quinn, first written about in The Story of B, which was a sequel to Ishmael. The longer, original essay can be read here, and comes highly recommended, especially if you find yourself disagreeing with the summary below. Most disagreements we've read about have turned out to be misunderstandings, so please check the original before coming to conclusions. The Great Forgetting refers to the wealth of knowledge that our culture lost when we adopted our new civilized lifestyle. The Great Forgetting accounts for an enormous cultural collapse as once tribal people found themselves in a new and strange mass centralized society. It is only recently that the Great Forgetting has been exposed. How The Great Forgetting Took Place It began around 10,000 years ago when one culture in the Near East adopted a new way of life that humans had not tried before. The Philosophical Roots of Our Culture
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Currency of Ideas by Komal Sri-Kumar March 15, 2013 The contrast between the economic performances of the United Kingdom and Germany, two major European powers that have espoused fiscal austerity, could not be more stark. While the UK is on the verge of a triple-dip recession, Germany has largely avoided the economic decline of its Eurozone neighbors. And while the Bank of England is expected to pursue further quantitative easing in its bid to revive the economy, the Bundesbank has remained a bulwark of disciplined monetary policy. As the strong German economy boosts fiscal revenues, Finance Minister Wolfgang Schäuble announced on Wednesday that Germany would cut spending and run a balanced budget in 2015, requiring no borrowing by its Federal government. Read More by James Barth March 14, 2014 Big banks are certainly big. By Priscilla Hamilton March 13, 2013 According to a recent Pew study, 61% of Facebook users have taken a voluntary sabbatical from the social networking site. By Armen Bedroussian
Ernesto Sirolli: Want to help someone? Shut up and listen! | Talk Transcript Everything I do, and everything I do professionally --my life -- has been shapedby seven years of work as a young man in Africa.From 1971 to 1977 --I look young, but I'm not — (Laughter) --I worked in Zambia, Kenya, Ivory Coast, Algeria, Somalia,in projects of technical cooperation with African countries. I worked for an Italian NGO,and every single project that we set up in Africafailed.And I was distraught.I thought, age 21, that we Italians were good peopleand we were doing good work in Africa.Instead, everything we touched we killed. And of course, everything in Africa grew beautifully.We had these magnificent tomatoes. In Italy, a tomatowould grow to this size. In Zambia, to this size.And we could not believe, and we were telling the Zambians,"Look how easy agriculture is." And we said to the Zambians, "My God, the hippos!" And the Zambians said, "Yes, that's why we have no agriculture here." "Why didn't you tell us?"" So — (Applause) —So the government says, "Do it again." Thank you.
Time Is an Illusion: Past, Present, and Future All Exist Now [MUST SEE VIDEO] Conscious Life News | “People like us, who believe in physics, know that the distinction between past, present, and future is only a stubbornly persistent illusion.” – Albert Einstein Brian Greene, Professor of Physics and Mathematics at Columbia University, presents interesting information about the nature of space-time, including an explanation of how past, present, and future all exist in the now. Time. We waste it, save it, kill it, make it. The world runs on it. Yet ask physicists what time actually is, and the answer might shock you: They have no idea. In search of answers, Prof. Brian Greene’s website – Complete show here: The Illusion of Time Video Source: Willow Star YouTube Channel