Extending the Life Span of Generated Leads in B2B Outbound Telemarketing | Lead Generation, as a process, is as basic as it gets: A prospect is engaged in a conversation, then asked for vital information, then ultimately qualified as a sales lead. But in Business-to-Business (B2B) Outbound Telemarketing, the responsibilities are not limited to “searching” for leads. Considering that the prospective clients are also businesses, the dynamics of the demand for business partnerships may rapidly change before anyone’s eyes. Hence, leads must also be followed-up until the very closure of the transaction. This is also to say, to “extend” the life of a sales lead. The rationale behind this need lies on every Telemarketing company’s desire to generate quality leads as opposed to quantity. Another reason is, again, business operations and needs rapidly change. Most of the time in B2B, the process of “extending” the life of sales leads goes even further – especially when the prospect manifests a “soft NO”.
B2B Lead Generation: This Year, Content Curation Will Get A Boost | Is content curation becoming more effective the creation? Well it must have done something right, because according to a recent survey, content marketers are leaning towards more curation and less creation this year. According to eMarketer.com: “Research by content curation software firm Curata found 59% of US marketing professionals would be spending more on content marketing in 2014 than they had in the past. Curation is gaining momentum Right now, online marketers are still creating more content than curating, but as far as lead generation goes, readers are more seemingly attracted with content from other ‘credible’ sources. This is a graph representing the findings of the Curata study: We can see that marketers desire for slightly more curated content generation in 2014, while at the same time taking down a notch for creation of original content. Is it a major change of framework? Then again, it all boils down to your marketing intention.
Increase your Google Search Rankings: 5 Expert SEO Tips | Online visibility is a powerful asset that a business could possess. It opens up endless possibilities for prospects to stumble upon a company that could solve their problems and provide their needs. Unfortunately, Google exists to make sure that every business would have a fair share of searchability and advertising reach. Lead generation through search engine optimization may sound like a techie’s dream job, but even small businesses with just enough resources can tap this channel to increase their sales opportunities. On that note, featured below is an excerpt from an article by Brandon Gaille, CEO of the internet marketing company ByReputation.com, which specializes in SEO, social media, reputation management, video production, and web design. From BrandonGaille.com: 5 SEO Tips 1. 2. 3. It is also good if SEO will always use keyword variations, but be careful, overused keywords are not attractive to use in a website. 4. 5.
Basic B2B Telemarketing Tip of the Day: Make Your Offer Irresistible | In this time of unlimited digital resources, a budding telemarketer would not have any problems with gathering information and advice on how to become proficient in his or her field. Experts here and there provide what things there are to know to be successful. But there are also things that even books cannot teach. They’re more like significant tidbits of wisdom that only experience and credibility can bring about. Some say that B2B telemarketing is all about the sales pitch. 1. 2. 3. 4. Think Big: 5 Marketing Strategies for Small Businesses | Every successful company out there started out as a skimpy little business startup. Small businesses need not be insecure about being small – in fact, a marketing team composed of a few people is inclined to become more aggressive, skilled and creative because of the mentality that says “we need to work harder because we’re small.” And everybody knows hard work pays off quite well in the end. Be that as it may, small marketing teams need a strategy for them to work their way into the big leagues. From Marketo.com: 1. If you can’t afford to hire new people, you need to maximize the talent you have. 2. Used correctly and by skilled staff, marketing automation platforms can be a great leveler. How can you do this? 3. As a small team, it’s all too easy to stumble from one project to the next, never taking the time to evaluate success or failure. 4. Don’t just talk about alignment between sales and marketing – make it happen! 5.
Software Products Lead Generation - Callbox The software buying process has a minimum of six stages. Generating leads for software products requires a profound understanding of the software buying process. When the goal is to generate software leads, sales professionals know to choose Callbox to speed up lead generation. We set appointments with top corporate decision makers including Chief Executive Officers, IT Managers, Chief Financial Officers, and Controllers. We generate software sales leads and set appointments for companies providing mid-level and enterprise level software solutions including: Accounting and Financial SoftwareERP SoftwareBusiness Intelligence SoftwareCRM SoftwareWorkforce Management SoftwareHR and Payroll SoftwareContent and Document Management SoftwareIndustry-specific Applications Dial 888.810.7464 to speak with a Callbox representative.
IT Products and Services Lead Generation Appointment Setting When it comes to building relationships with major players in Singapore’s flourishing IT industry, it’s important to stay abreast of current CRM tactics. At Callbox, we take marketing a step further using top-of-the-line business applications and the required expertise to boot. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We target prominent decision makers from top IT solutions providers including:
Quick Fix for Lead Generation Content that isn’t Getting Found | In a typical content marketing lifespan, you cannot avoid getting into a phase when you start wondering why your pieces of great content – those which are with quality and viral potential – are not stumbled upon by your target market. It’s a frustrating time, especially when you’ve become really proud of your content outputs yet they don’t really help in generating leads for your team. Apparently, there’s a whole lot of difference between creating good content and promoting it, and the latter is what ultimately decides the “searchability” of your posts. There are things you could do to effectively promote your content, as proposed by Sonia Simone, co-founder and Chief Content Officer of CopyBlogger Media. From CopyBlogger.com: #1: Build your network Today, tomorrow, next week, and next year, you need to be building your network of web publishers. Those are the bloggers, web journalists, social media power users, and others who have the audience you’re looking for. #2: Make it shareable
Singapore B2B Marketing Leads Generation Singapore B2B Lead Generation Company Appointment Setting/Lead Generation | But we do know that if you had to go shop for 20 ingredients to make just 1 cake, you wouldn’t want to have to go to 20 different stores to get them. Not fun. Nor very cost-effective. Not very different from when you’re looking for a lead generation solution. Your shopping list probably looks like this: List of potential clients with updated phone numbers and email Expert sales callers who need little to no training on prospecting CRM software that can handle high volume call activity Marketing Automation that includes email marketing, social networking and lead nurturing Looks like you need a LOT of things. Or you could save yourself some time and just talk to us right now. You’ll find we do know what you need – a complete lead generation solution – and that ‘s exactly what we have.
B2B Lead Generation: Deliver to Delight vs. Dispense | What’s the difference between a good business and a great business? Well, a good business is one that makes a profit and is likely to endure the challenges of time and competition. Meanwhile, a great business goes beyond selling – it also aspires to be of service to its clients not only on a transactional level, but on an emotional level as well. People who support your business want your products or services, but they also want your concern. Delivering to dispense: Doing business without a heart Of course, nothing is wrong with generating profit. Sadly, there are businesses that do just that. Why? For a business that lasts, deliver to delight What is it that you want people to think of when they hear your business brand or see it online? Customers and clients don’t just create a perceived reputation out of the blue; they have to see or experience something before they think positively towards a business.
SEO and Social Media Marketing: A Winning Combo for SMBs? | From a logical standpoint, it’s difficult to see SEO and social media marketing in the same boat. Search marketing is more inclined towards keywords and algorithm, while social is, well, social. But apparently, these two can be integrated to make the most out of content creation, distribution and discovery, particularly for small to midsized businesses (SMBs) that aspire to increase their online presence. According to an Ascend2 report: The most effective SEO tactics for top performers are creating original content (55% vs. 33%), updating website content (43% vs. 42%) and keyword management (42% vs. 29%).The most difficult SEO tactics for those with inferior strategies are external link building (40%), creating original content (40%), keyword management (35%) and social media integration (34%).The most useful metrics for tracking and analyzing SEO performance, across the board, are conversion rate, website visitor traffic and trends, engagement, and search rankings by keyword.