An Entrepreneur's Social-Media Plan for Success Social media can give entrepreneurs the same opportunity to build community and engage customers as their better funded competitors. But when time and resources are limited, it’s crucial to laser focus social-media efforts to achieve goals: Do you want to drive sales, generate qualified leads, build relationships with current customers and bloggers in your industry? And of course figure out how you can measure it. For entrepreneurs needing a little help developing their social-media plan, here are a few tips. Be crystal clear on who your target audience is. Related: 21 Simple Ways to Get More Followers for Your Google Plus Business Page Which social-media sites are they on? Plan your messaging strategy. Don’t use social media to just talk about your business or product. Mix it up. Related: A Guide to the Best Times to Post on Social Media (Infographic) Keep your website as your home base. Listen first. Engage and interact. Prioritize. Keep your eye on the big picture.
Social Media Marketing Campaigns: Visual Planning Do you remember when you first started thinking about how important social media marketing is? People’s minds work in different ways, but it’s likely that you had an image in your head about how your campaign would look if it were laid out on a large piece of paper. In fact, this is a perfect method of planning a social media marketing campaign. Deconstructing each major segment of your social media marketing campaign will highlight areas that require front-end loaded investment, ongoing routine activities and periodic measurement and analysis. Compare it to reporting in business or analysis in finance. Most of the time spent planning a social media marketing campaign is really spent looking at each segment of your campaign map and thinking through how it’s applicable to your business and audience. So basically, a social media marketing document or plan is just an in-depth, text-based format of your mind map. A Basic Social Media Marketing System What do you want it to look like? Over To You
How We Grew Social Media Traffic by 170% in 3 Months This past January, I took on a new role: Social Media Manager for Search Engine Journal. One of my first projects was to put together a comprehensive social strategy. The thought of putting together a detailed guide covering a variety of platforms was a bit daunting, but I ended up discovering that if I put in the time, supported my conclusions with research and used an iterative group review process, the results would be well worth the effort. After many revisions, fine tuning, and more edits, the guide finally came into fruition. (It helps to have an engaged editorial and operations team providing feedback, direction and moral support!) We put it into practice immediately. What We Did First off, we kept goals limited to just three months out. Two of our goals: a 5% month-over-month increase in Twitter followers, and a 10% month-over-month increase in Facebook fans. Those short-term goals proved to be a useful tactic. Soooo… How Did We Do It? So we published it, in its entirety.
Faut-il continuer à être présent sur Facebook via une page ? Il n’a jamais coûté aussi cher pour aussi peu de visibilité de se lancer aujourd’hui sur Facebook. Avec une portée naturelle des messages postés par les pages qui est désormais à 7% en moyenne (alors qu’elle était encore à 15% il y a 18 mois), avec ce chiffre qui va continuer à baisser ces prochains mois malgré tous vos efforts pour optimiser vos lignes éditoriales et vos taux d’engagement, la question à se poser est faut-il continuer à jouer le jeu de Facebook ? J’ai abordé rapidement ce point en janvier dernier lorsque je parlais dans La fin du Community Management 1.0 de “la fin de l’illusion Facebook comme terre promise du marketing communautaire” et je vous propose de creuser cette question.. Pourtant, certaines entreprises continuent à se poser la question ou à voir en Facebook, l’Eldorado du Marketing Digital. Bien souvent, la réponses apparaissent très clairement que Facebook n’est pas la priorité des démarches à mener, ou en tout cas pas sous la forme d’une page.
30 Things You Shouldn't Do on Social Media | SEJ Social media is a great way to promote your brand, expand your reach, and increase followers who will hopefully become customers. However, it can also create trouble when not used correctly. One mistake on Facebook, Twitter, Pinterest, or Google+, and your brand is suddenly dealing with a serious reputation issue. Since we don’t want you to experience that migraine-inducing nightmare, here are 30 things you should avoid doing on social media: 1. When you think of social media, the first social network that comes to mind is probably Facebook. The problem is that Facebook may not be reaching your audience. While having a Facebook account should be a no-brainier, it shouldn’t be your only social media network, either. 2. Even though you should be on other networks besides Facebook, having too many networks at once can be just as detrimental. Instead, find out where your audience spends most of their time. 3. The same thing applies to social media. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
Étude : le reach organique Facebook continue de s'effondrer Le groupe Ogilvy vient de révéler une étude analysant le reach organique portant sur plus de 100 pages de tailles différentes entre octobre 2013 et février 2014. Leur conclusion est sans appel : à terme, le reach Facebook est destiné à atteindre 0. Ce serait juste une question de temps avant que les pages aient perdu toute visibilité naturelle. D’après les observations d’Ogilvy (qui portent sur 48 millions de fans et plus de 100 pages) le reach organique moyen serait passé de 12,05% en octobre 2013 à 6,15% en février 2014. Une chute drastique donc, en seulement quelques mois. Social Ogilvy profite de cette étude pour se plaindre des nouvelles conditions de visibilité en vigueur sur le réseau. Pour en savoir plus sur l’étude et sur les recommandations d’Ogilvy, vous pouvez consulter le SlideShare mis en ligne par l’agence :
10 Little Known Social Media Tools You Should Be Using -- Now Editor's note: A version of this article previously appeared at KISSmetrics.com. Social media is everywhere. It's in our homes, places of worship, schools and, of course, our businesses. Everywhere you look, people are using social media and are talking about it. And as the number of social networking sites grows, so does the number of services that are created to measure, track and monitor those services. To help you cut through the clutter, here are the 10 must-use social media tools that can not only help you make sense of your social media efforts but make them more effective. 1. With it, you can get a snapshot of your month-to-month content with the calendar feature. Who should use it and why: Any business owner who manages a multi-author website should give EditFlow a look. 2. 3. If you'd like to be an affiliate, you can use ArgyleSocial's white label brand and resell the social media platform to your clients. 4. 5. 6. 7. 8. 9.
Nouvelle version pour les Pages Facebook ! Le réseau social vient d’annoncer une nouvelle version des pages Facebook sur desktop qui sera déployée à partir de cette semaine. Outre l’uniformisation du journal des pages et des profils, Facebook souhaite faciliter l’accès aux informations pour les utilisateurs et optimiser la gestion des pages pour les administrateurs. Les principaux changements sont les suivants: #1. Le journal Facebook affiche désormais une colonne principale qui accueille toutes les publications, comme c’est déjà le cas pour les profils. #2. #3. #4. #5. #6. #7. Administrateurs, que pensez-vous de cette nouvelle version ?
Creating a Content Curation System and Increasing Social Media Productivity One of the most common questions we hear from prospects and clients is: How can you be effective with social media marketing while preventing it from being a major time sink? To be honest, this is a daily challenge even for us. The fact of the matter is social media marketing is very labor intensive and difficult to scale. Having simultaneously managed social media for Strategexe and multiple clients, I’ve been pushed to find the most efficient ways to stay on top of social media. Below is a description of how I find and organize content for social media updates, which you can easily use for your business! Related Resources from B2C» Free Webcast: Bye-Bye Solution Selling: Why Sales Teams Are Moving To Insight Selling Setting Up a Content Curation System Content curation is simply the process of filtering through blogs, videos, case studies, and other online content and organizing it in a meaningful way. Finding Authoritative Sources Always measure the audience. Wrapping Things Up
Five Creative Ways to Use Social Media More than a Marketing Tool Social media is more than just a marketing tool for your business. It helps us promote our products and services. As small business owners, social media is more than having presence on Facebook. So you understand how to use this stuff and most likely, you know why you’re on certain social programs. You get all that stuff but how do you take your marketing to the next level. Related Resources from B2C» Free Webcast: Bye-Bye Solution Selling: Why Sales Teams Are Moving To Insight Selling Let’s get your creative on There comes a time when your marketing feels a bit boring. { trumpets sound – I had to write that in because I’m not sure how to write out what a trumpet sounds like but that noise keeps going off in my head as I’m typing this part. } Take a look at these five innovative ideas to give you some suggestions to move past what’s not working and stop that ‘hitting the wall’ thing (because man, that hurts!). 1. 2. 3. 4. 5. Image credit: My son Jake :)
10 Reasons You Should Run Like Hell From Social Media I was sitting at brunch a few weeks ago trying to convince a colleague why it’s so important for today’s CEO to be involved and active in social media. I was trying to sway him on the benefits, the rewards and all the new opportunities that await the socially savvy-CEO. I thought I was doing a pretty good job until my friend took a bite into his bagel, looked me in the eye and quipped, “…but that’s only if he’s smart enough to ‘get it’. Otherwise, he’s a liability.” He was right. Though nearly every business, regardless of niche, could find value engaging in social media, that doesn’t mean it’s meant for everyone. Here are 10 signs your company isn’t suited for social media. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Those are some of the most common reasons I’ve seen for businesses that shouldn’t just avoid social media altogether.
How to Find Your Social Media Marketing Voice and Tone 5.4K Flares Filament.io 5.4K Flares × Among the many ways to stand out on social media—killer content, amazing visuals, specific formatting, and more—one that often gets overlooked is voice. We don’t want brands talking at us as if we are dollar signs. Finding a voice for your social media marketing can be difficult because the concept is somewhat unlike other optimization strategies online. What is the difference between voice and tone? When you jump into the discussion of voice in social media marketing, you can’t help but touch on tone as well. Voice: Your brand personality described in an adjective. Tone: A subset of your brand’s voice. Essentially, there is one voice for your brand and many tones that refine that voice. Voice is a mission statement. Another way of looking at voice is through a four-part formula suggested by Stephanie Schwab, writing for Social Media Explorer. Character / persona – Who does your brand sound like? Tone – What is the general vibe of your brand? P.S.