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Does your Lead Generation Website have enough Credibility Lead generation is not a pushing game but more of a pulling game. You can’t go out there and force people to visit your blog and read your content. You’re going to have to find ways to attract them so that they themselves would voluntarily check you out and (hopefully) leave information that you can use to sell them things in the future. For that to happen, you’ve got to give them reason why they need to pick your site among thousands of possible other choices. And the one thing that can give you that edge? Credibility. BJ Fogg, a leading researcher on website credibility, says there are 4 types of credibility: Presumed credibility – General assumptions (e.g. Based on these, here are five questions to ask to gauge your website’s credibility, according to a post at Yola.com: 1. 2. Visitors will feel more comfortable dealing with your organization, if they know they can contact you easily by phone or email – even if they don’t at first. 3. 4. 5.

Lovely Marketing Tips for Small Businesses on Valentine’s Day These huge B2B companies don’t really engage into occasion-themed activities to boost their physical or online presence. It’s more of a small business thing. A smaller scale industry needs to capitalize more on events that can capture the attention of a great number of people. As Valentine’s Day approaches, businesses are juicing up their brains to come up with a complementary gig to suit the occasion. From Business.com: Use Social Media to Promote Specials Every customer likes a good deal and today’s consumers are more tech savvy than ever. Write Blogs and Newsletters with a Holiday Theme Focus your blogs and newsletter on Valentine’s Day trends. Have a Contest Social media is a great place to hold a Valentines contest. Holidays are always a time when Americans are in the mood to shop. How do you increase your profit around the holidays?

Leads Generation Marketing We combine our collective skills, cutting-edge technology, and industry best practices to carry out multi-channel lead generation campaigns on behalf of a broad customer base ranging from small local organizations to large multinational companies. Our mission is to provide sales organizations with qualified selling opportunities to achieve their revenue goals. Our lead generation team works closely with your team to define your business goals and design a clear-cut solution that works for you. We combine telemarketing, email, online, and social media marketing to put your business in front and right at the center of your target market. Then, we use our expertise to nurture prospects and deliver them to your sales team for closing. Over nine years of experience in B2B lead generation. Services Aside from generating sales leads, we provide a wide range of other services to help you make better business decisions as you find ways to grow.

Appointment Setting in Australia - written by Maegan Anderson Category: Internet and marketing (c) Maegan Anderson Appointment settingis the means of gathering interests from prospects and leads and setting them up for a specific date, time, and place to which a business' sales representative will meet with them face-to-face. For a business that wants to target companies located in Australia, this marketing tactic is the wisest decision to market effectively their products and services. One good way to effectively set up appointments from companies is to outsource the service to aB2B telemarketing call center. How can telemarketers help in setting up appointments? There are plenty of negative feedback regarding outbound call centers. Without the help of a telemarketing call center, the campaign might last for an even longer amount of time than expected. Professional telemarketers are experts in engaging a prospect to a conversation. Article Source: uPublish.info References: About the Author: Maegan Anderson More about: Maegan Anderson,

Coke vs. Pepsi: Top-Of-Mind-Awareness in Marketing Marketing doesn’t just deal with how a product or brand is exposed to the buying public; it also concerns itself with making sure that people’s psychological consciousness are controlled in a way that it enhances the entire process – from their decision-making stage, up until the time that they’re already using the product. The Marlboro Man and the Marketing Lessons to Be Learned But those “experiences” are hard to measure, hence the conception of this marketing term: Top-Of-Mind-Awareness (TOMA). Imagine you’re in a queue at a movie snack bar and you’re in a hurry because the movie’s about to start. When you finally got to the counter, you know you had to make a quick decision, so you went for popcorn, which is the obvious choice. And then the counter guy asked, “Drinks?” Coke is successful in Top-Of-Mind-Awareness. That is Top-Of-Mind-Awareness. You might ask, what about Pepsi? But all of Pepsi’s attempts still went in vain.

The 3 Fundamentals of a Conversion-Friendly Lead Gen Landing Page Popular Today in Business: All Popular Articles With the intention of pouring in every supposed “helpful” element in making landing pages more effective, marketers often find themselves in a misguided predicament: what really should be the priority in optimizing land pages? First of all, it’s a B2B lead generation tool, so that clears the air as to what the goal is. So in order for a landing page to successfully facilitate a visitor’s conversion into a lead, there must be several guiding principles that directs all courses of action into the right path. Balance is the key Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action To capture a lead, you must be able to weigh exactly the amount of the information that you’re trying to extract from a site visitor, versus the value of the prize you’re giving away. Are you asking too much information in exchange for a measly whitepaper with a handful of tips? Design is decisive Post-conversion is still crucial

Two Faces of B2B Lead Generation Content: Quantitative, Qualitative Everything you need to know about blogging and how it can help you achieve your B2B lead generation goals can be broken down into two parts: quantity and quality. Everything you need to know about blogging and how it can help you achieve your B2B lead generation goals can be broken down into two parts: quantity and quality. The measure of good content is subjective, but its influence in brand awareness, engagement and action responses are measurable variables that make up the perfect reason why marketers need to blog. One struggle is that content marketers sometimes confuse themselves in terms of what things to focus on, especially in maintaining and measuring the effectiveness of the articles and its built-in lead generation tools. However, by just looking at its quantitative and qualitative attributes, everything can be simplified: Quantitative As far as quantity goes, there are four metrics, in order of importance: Views – If no one reads your blog, that’s obviously a problem.

B2B Online Marketing Tip of the Day: Add Images to Tweets Last October 29, Twitter officially announced that they will be automatically showing images in your stream. Users will no longer have to click a link to “show” an image attached to a tweet. It seemed inevitable that the social micro-blogging site would make this change sooner or later to keep up with their game-changing rivals such as Facebook and I0nstagram, both of which are more “photo-oriented”. Of course, this is also news for online marketers. But does it really bear favorable fruits as far as lead generation goes? HubSpot’s Britanny Leaning conducted a little A/B Testing to find out just that. The result? The test revealed that tweets with images have a 31% increase in clicks, 41% increase in retweets, 48% increase in favorites, 31% increase in visits, 33% increase in visitor-to-lead conversion rate, and 55% increase in leads. Although this test was laid out in methodology and numbers, the logic behind this improvement is not rocket science.

Education and Training | With rapidly changing employment trends in many countries, more and more students are seeking additional education and professional training to ensure competitive advantage. Callbox uses customized campaigns to segment and penetrate target markets for education and training services. We work closely with providers of education and training services seeking to increase their number of enrollments. We contact and qualify each prospect before we deliver them to you as warm education and training leads complete with necessary contact information: Full nameAddress (street, city, province/state, zip code, e-mail, etc.)SchoolCourse/Training of interestExpected Date of Enrollment Our direct marketing services are customized to best fit the different marketing requirements of various institutions under the Education and Training industry including: Dial 03.2772.7370 to speak with a Callbox representative or fill out that form on the left.

Mind Blowing Predictions in Technology and Innovation It is so easy to get overwhelmed with technology these days. Smartphones, HD TVs, hybrid cars, and whatnot – these are just a few of the countless innovations not even science fiction could have predicted 20 years ago. Suddenly, you could carry around a thousand CDs worth of music in your pocket. New software applications come and go faster than many of us can even notice. Just recently Microsoft announced that it will abandon Windows XP for good. Technology evolves at an amazing speed – probably as fast as the human mind is able to conceive new ideas in pursuit of convenience. Steve Jobs, the brain behind the Apple brand which shook the world with its first iPod, once said: “The ones who are crazy enough to think that they can change the world, are the ones who do.” So, let’s raise our bottles to some of the craziest minds of our time with these exciting, and sometimes scary, technology predictions from the past few years, like this compilation from Ted.com

Do More With Your B2B Appointment Setting Services Popular Today in Business: All Popular Articles B2B appointment setting campaigns can be a very stressful activity, especially if you are dealing with a myriad of things, like production of wares and management of your people. Still, you have to do it yourself, since this will affect your profitability in the long run. I mean, how will you be able to sell if you cannot find a consistent supply of sales leads that you should be going after? This is something that not many marketers are able to pull off. Think of businesses as people – despite the rather impersonal nature of business, you have to remember that you are still talking to people. Keep your business up and running through these tips. This content originally appeared at Do More With Your B2B Appointment Setting Services