Data Cleansing and Verification Services - CallboxB2B Lead Generation Company in Malaysia By logic, if you’ve been using same database in the last 2 years, it is likely that about two thirds of your marketing communications could be going to waste. With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale. Now more than ever, you need to put more emphasis on data quality. Have regular data cleanup to check your database for errors and ensure that you have complete, accurate, and reliable information to drive your marketing campaign. Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management If data cleaning is not your favorite job, we’re here to do it for you. Dial 03.2772.7370 to speak with a Callbox representative or fill out that form on the left.
Shaken, Not Stirred: The World of Telemarketing According to James Bond Laser beams, high-tech cars, bad guys with accents, and strange women. These are the things that James Bond lives for. What else has he not done? He’s battled terrorism and injustice, pledged services to the British monarchy and to his government agency (which always seems to depend on just one of their employees, perhaps due to staff shortage) while implanting a culture of fusing martial arts with good looks. But there is more to this “international man of mystery” than meets the eye. Here are some telemarketing tips in retrospect to Bond style: Know exactly what you want.
Amazing B2B Marketing Lessons from the Amazing Spider-ManB2B Lead Generation, Appointment Setting, Telemarketing Whether or not you consider the recent Spider-Man sequel an unnecessary reboot or a visual spectacle, there’s no denying that the web crawler will linger in the waves of pop culture for at least a while. It’s the fifth Spider-Man movie in the last 12 years. It has set the cliche-ish standard for comic book heroes: not-so-popular kid discovers he’s got powers, fights crime, messes around with rich supervillains, defeats all of them in the end, and of course, gets the girl. It’s dated, but hey, people love it. What is it that makes Spider-Man one of the most loved (and profitable) characters in modern action hero lore? Businesses can learn a thing or two from Spider-Man: Accept your flaws Spidey was not really the flashy superhero type. Every business has its weaknesses. Be with the people He has always referred to himself as your “friendly neighborhood Spider-Man”. Be responsible You guessed it: “With great power comes great responsibility.”
Bad Habits to Stop When You're a Lead Generation Blogger An online marketer’s attitude is just as important as his or her professional skills. More often than not, no matter how proficient a business blogger is, things will not start rolling into positive results unless certain behavioral lapses are not addressed. So what are these unproductive habits that need to be brought to a halt? Amanda Nelson, Content Marketing Manager at Salesforce, lists down several no-no’s in lead generation through content marketing: Blogging for the Sake of Blogging You may experience pressure to create or update your company blog, but if you don’t have a plan and goal around it, the effort is a waste. Running on Your Own Schedule Work with your entire marketing department, sales, PR, etc. to understand the big events, product launches, campaigns and other initiatives happening for the year, the quarter and the month so your content can be directly tied in. Forgetting to Triple-Check Your Work Always Be Closing Launching and Then Moving On Set It and Forget It
Inside Sales Outsourcing | Get the benefits of having a team of highly-qualified inside sales professionals without the pressures of managing an in-house sales staff through inside sales outsourcing. Inside sales is crucial to success in modern marketing landscape. By definition inside sales means remote selling done predominantly by phone. Effective inside sales marketing strategy benefits sales and marketing organizations by: Shortening sales cyclesReducing costsIncreasing sales pipeline trafficImproving lead-to-sale conversion ratioEnhancing in-house staff productivity Inside sales outsourcing provides sales managers with all the benefits of having qualified inside sales professionals without the hassles involved in in-house staff management. Sales lead generationB2B appointment settingIn-house sales and admin supportDatabase management Callbox provides inside sales solutions to help you generate qualified B2B leads and business appointments.
SEO and Social Media Marketing: A Winning Combo for SMBs? | From a logical standpoint, it’s difficult to see SEO and social media marketing in the same boat. Search marketing is more inclined towards keywords and algorithm, while social is, well, social. But apparently, these two can be integrated to make the most out of content creation, distribution and discovery, particularly for small to midsized businesses (SMBs) that aspire to increase their online presence. According to an Ascend2 report: The most effective SEO tactics for top performers are creating original content (55% vs. 33%), updating website content (43% vs. 42%) and keyword management (42% vs. 29%).The most difficult SEO tactics for those with inferior strategies are external link building (40%), creating original content (40%), keyword management (35%) and social media integration (34%).The most useful metrics for tracking and analyzing SEO performance, across the board, are conversion rate, website visitor traffic and trends, engagement, and search rankings by keyword.
Singapore B2B Lead Generation Company B2B Sales Leads Negotiations? You Can Do It Like A ProB2B Lead Generation, Appointment Setting, Telemarketing Admit it, negotiations with B2B sales leads in Australia can be a hair-raising experience for some of us in the B2B appointment setting game. You might be lucky with your business prospects, you might be not. But what really makes all the difference here is you. As the marketer, it is your job to convince your prospects of your importance, of how your business offer can be the solution that they are looking for. Sure, negotiating with them can be tricky, especially if you are new to this, but it is a necessity. You just have to know how to pull it off. One, you try to get your prospects to become your partners. It would be great if you can sit with your prospects on the same side of the table. Next, depersonalize the problem. An additional tip would be to figure out the ‘why’ behind every ‘what’ that your prospects need. It also helps if you have an objective standard or reference point to bolster your claims. Last, but definitely not the least, always have a back-up plan ready.
How to deal with Indecisive B2B Prospects There are times when sales pitches and charm just won’t cut it. When prospects are not in that phase when they are actually ready to commit to a sale or a contract, it’s very hard (and sometimes inappropriate) to bring them where they don’t want to be – yet. Telemarketers would have to resort to more strategic ways to “ripen” the fruit of their labor and ultimately secure a business-favorable conclusion to each call. Find out what best practices are needed to deal with indecisive prospects in this insightful post from Enrepreneur.com: 1. 2. 3. 4. Most importantly, don’t give up. 5. Read more at
Why Technology and B2B Telemarketing When you’re selling technology, it’s not a simple situation. Let’s take, for example, a company that’s selling a Customer Relationship Management (CRM) system that may cost in the six-figure range every year for a large enterprise.This sale is quite different from selling pens for the office. Just about any pen will work.And if a pen’s not perfect, it’s not highly risky and/or likely to change business results. What makes selling technology unique and complex, and why is telemarketing ideal for addressing these challenges? The Complexities of the Technology Sale People, Personalities and Politics First, you’re not selling one-to-one. You have to navigate your way through this tangled web of decision-making to get the team on board. Risks and Rewards There is, of course, a lot at stake.Not only does a technology sale often have a high price tag, it can also have a tremendous effect on productivity and results. Time’s a Ticking Users and Uses are Unique Research First Content is critical.