Marketing Research & Survey | Telemarketing is considered by many as the most effective market research tool for gathering feedback and market information. Unlike other market survey methods, telephone survey allows you to speak directly with your clients and prospects and find out how they feel about your brand. For example, if you are losing sales, you may conduct a phone survey to find out why people might not be buying your products or take a step further by listening to your competitors clients. With such flexibility and efficiency, the effectiveness of telemarketing as a method of gathering market information is beyond question. The issue, however, is: Do you have the time and other resources to do phone interviews? Callbox offers market research survey services to help sales and marketing organizations gather customer feedback and other useful market information through outbound telemarketing. How easy is that? Let us talk.
Callbox and Software Leader Spell Success The Client The Client is a professional business software consulting firm based in Irvine, CA. They specialize in the Sage Software family of products – Sage MAS 90 and 200, Sage BusinessWorks, Sage CRM, and JobOps Job management software. The Client helps businesses increase productivity and profitability through the application of integrated accounting, distribution and management software. Their reporting tools allow users to quickly and easily extract, analyze and professionally present business information. The Client’s services include software selection, system design and implementation, user training and support, data conversion, and eCommerce/EDI/CRM consulting. The Challenge Considering the stiff competition and difficulty of marketing business software, it was crucial for the Client to double, even triple their sales and marketing efforts in order to find prospects. system changesystem upgrade or downgradesystem maintenanceadd-ons to current system The Callbox Solution
Elementary, my dear Watson: The Sherlock Holmes methodology in social media marketing He may be just a work of fiction, but the cultural and forensic influence of Sherlock Holmes is bigger than Big Ben itself. His eccentric personality and game-changing methods of detection has animated the imaginations of mystery-solving enthusiasts for more than a century now, continuing to relive his legacy in all forms of media including theater, television, radio, comic books, and more recently, on the big screen. Holmes is the personification of logical thinking. His theories apply to almost anything we do in our daily lives, and they have been a yardstick for personal and social discoveries made through organizing one’s line of thought. “I cannot live without brain-work. There’s no better way of understanding your audience in social media marketing than to employ the services of the great Sherlock Holmes: 1. 2. 3.
Four Things A Great Boss Does Better Popular Today in Business: All Popular Articles Leadership By Judy Caroll, Published January 28, 2014 If there is anything that can be said about bosses, they are intense. There is no other word that can describe a business leader who does his best in the lead generation business, often taking the initiative and leading the way for his telemarketing team. Manage time seriously – your time is precious, especially if you are doing a lot of things. These are the important things that leaders should make in generating b2b leads but it could only happen when confident contains by you. What more can you add to the list?
Client Profiling Services Selling to people you don’t know is like shooting in the dark. While a few pitches actually hit the target, most are not even near-misses. Client profiling can quickly solve this problem. Unlike your typical company profiling technique, we don’t simply split business leads by differences in income, status, or age bracket. Could your lead generation campaign be more targeted if your client profile had the following additional information? Employment HistoryInterests and hobbiesProduct or service preferencesPurchase historyAverage spendingCredit worthiness, etc. Put more life into your customer prospecting campaign. Dial 888.810.7464 to speak with a Callbox representative or fill out that form on the left. How Insurance Companies Benefit From Outsourced Lead Generation A lot of businesses nowadays are utilizing the Internet so that they can promote their respective products and services the easy and more convenient. However, sad to say, not all of them are very much familiar with lead generation service and how this kind of service works for them that can help them in catapulting their businesses to greater heights and give them a higher profit in the most convenient and easiest way. While they are hooked up on the Internet, they still spend some time sitting at a trade who table for hours or even sitting on a display at a mall where they set up their own area where a lot of people are passing by and hope to have a good and successful sales close or even just by having someone complete a registration form of some kind and hope for a better deal in the soonest time possible. The fact of the matter is, this kind of sales strategy can really convert good promotion to qualified business leads However, lead generation can do a lot more.
Email Marketing ServicesB2B Appointment Setting So maybe we can get a bit carried away with our passion for email marketing, but believe us, it’s justified. There are a few good reasons why you should not dismiss the idea of making email marketing a part of your overall strategy. The numbers don’t lie. There are 3 times as many email accounts as there are Facebook and Twitter accounts combined. As of this writing, that’s close to 3 billion. And we’re just getting started. We’d be glad to show why we’re such fans of email marketing for business lead generation. Cold Calling With online marketing becoming one of the highly preferred methods for generating sales leads, B2B marketers ask: Is cold calling still an effective B2B lead generation strategy? Most business people hate telemarketing. You can’t blame them. For many years, this lead generation method has been synonymous with bad-mannered salespeople calling at the most inconvenient times of the day. The thought of getting slammed by an irate contact who only knows professional telemarketers as an interruption in their busy day still scares even some of the most experienced inside sales professionals. However, many sales lead generation companies still use the telephone in generating new business — and for good reasons. The Good News Despite growing interest in online marketing, B2B marketers have not totally abandoned their telephones. Contact Us and find out how cold calling can pump more life into your lead generation and B2B appointment setting campaign.
Watch Out for These Top Lead Generation Mistakes Popular Today in Business: All Popular Articles Lead generation is crucial for companies since the growth depends on how well the campaign is handled. Most business owners get too excited about the results of their lead generation programs that they commit a lot of mistakes. Here are some of the mistakes that you need to watch out for. Almost everything is about leads these days, especially for businesses that want to increase their rate of income. There are times however that we fail to see the big picture and commit mistakes in between our lead generation programs. Spending on marketing strategies that does not deliver positive rate of income. Related Resources from B2C» Free Webcast: The Future of Marketing: Social Listening + Action When you start your lead generation program, you tend to anticipate the result. Expecting results without proper delivery of processes Too much expectation as to what the results from your program may lead to undesirable results.
SEO and Social Media Marketing: A Winning Combo for SMBs? | From a logical standpoint, it’s difficult to see SEO and social media marketing in the same boat. Search marketing is more inclined towards keywords and algorithm, while social is, well, social. But apparently, these two can be integrated to make the most out of content creation, distribution and discovery, particularly for small to midsized businesses (SMBs) that aspire to increase their online presence. According to an Ascend2 report: The most effective SEO tactics for top performers are creating original content (55% vs. 33%), updating website content (43% vs. 42%) and keyword management (42% vs. 29%).The most difficult SEO tactics for those with inferior strategies are external link building (40%), creating original content (40%), keyword management (35%) and social media integration (34%).The most useful metrics for tracking and analyzing SEO performance, across the board, are conversion rate, website visitor traffic and trends, engagement, and search rankings by keyword.
What Will SMBs Focus on in 2014? Greater Online Presence We’ve all heard about the brouhaha about how mobile usage will take over desktop particularly starting in 2014. That’s why businesses have started giving more focus on making their strategies compatible to mobile devices. But that’s only for huge businesses. Small and medium-sized businesses apparently are rather behind their larger counterparts when it comes to going mobile. So why aren’t they joining the mobile revolution? j2 Global’s research, as reported by eMarketer.com, indicated that a common increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed. “More than 45% of the US population will use the mobile internet at least monthly this year, eMarketer estimates, a figure set to rise to nearly two-thirds by 2017. This goes to show that not all sectors of the business chain are able to go with the changing times.
Analysis: The Information Gathering Process of B2B Buyers For lead generation marketers, the ability to determine and figure out the manner by which B2B buyers seek information is a vital skill. This not only prepares them to respond to a prospect’s every move in this crucial phase, but it also creates a template by which they can consistently predict their behavior. So it’s important to know the what, where,and how when it comes to information gathering. Erica Bell of Business.com offers a breakdown of the type of information prospects seek, what they expect the information to look like, and where they typically go to get them: What Type of Information Are Buyers After? While every buyer and industry may be different, there are trends that emerge when you take a look at why types of information most buyers are interested in. What This Means for Your Business: When you create content, especially more robust pieces such as whitepapers and e-books, focus on these top 3 types of information. What Do Buyers Want the Information to Look Like?
Data Cleansing and Verification Services - CallboxB2B Lead Generation Company in Malaysia By logic, if you’ve been using same database in the last 2 years, it is likely that about two thirds of your marketing communications could be going to waste. With a campaign as off-targeted as that, you get a snowball’s chance in Houston of getting a sale. Now more than ever, you need to put more emphasis on data quality. Data Cleansing / Data ScrubbingVerification of DataDeduplicationDatabase Management If data cleaning is not your favorite job, we’re here to do it for you. Dial 03.2772.7370 to speak with a Callbox representative or fill out that form on the left.