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SEO and Social Media Marketing: A Winning Combo for SMBs?

SEO and Social Media Marketing: A Winning Combo for SMBs?
From a logical standpoint, it’s difficult to see SEO and social media marketing in the same boat. Search marketing is more inclined towards keywords and algorithm, while social is, well, social. But apparently, these two can be integrated to make the most out of content creation, distribution and discovery, particularly for small to midsized businesses (SMBs) that aspire to increase their online presence. According to an Ascend2 report: The most effective SEO tactics for top performers are creating original content (55% vs. 33%), updating website content (43% vs. 42%) and keyword management (42% vs. 29%).The most difficult SEO tactics for those with inferior strategies are external link building (40%), creating original content (40%), keyword management (35%) and social media integration (34%).The most useful metrics for tracking and analyzing SEO performance, across the board, are conversion rate, website visitor traffic and trends, engagement, and search rankings by keyword.

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What Will Social Media Marketing Be Like in 2014? Looking back in 2013, you would notice that most of the success stories in small or large scale businesses have a little bit of the ‘social media element’ in it. Although its marketing and sales capabilities have really never been officially stamped with approval or accuracy, nobody questions the power of social media in the business world. Viral videos on YouTube, stories on Facebook, contests on Instagram and polls on Twitter – these are the pillars of social media marketing in the past 3-5 years. But what’s in store for the coming 2014? Rick Mulready, an LA-based social media blogger, consultant, speaker and host of the Inside Social Media podcast, shared his bold predictions in his post in Here is how he foresees the coming year in social media:

Don’t Bore Your Prospects to Death with your B2B Social Media Posts Have you ever visited a business-to-consumer (B2C) page on Facebook, Twitter or Pinterest? These pages are usually fun and entertaining, because they can pretty much post anything that’s trivial or funny or just plain attractive. Consumers don’t really demand for things that dwell so much on the product. But for business-to-business (B2B) social media pages, it’s a different scenario. These are pages that are mostly viewed by corporate managers, executives and small business owners.

24 resources and tools to inspire digital marketing beginners There are lots of posts on the internet detailing free tools for marketers. In this one, though, I thought I'd throw in some that aren't necessarily for marketers, but which I use regularly. I've called this post 'tools for beginners' but in reality the tools aren't for beginners, they're for everyone. It's just that if you're a beginner you might not have found your set ways of working yet, and you might want to pick something up before you've ground your way into the groove. From meme makers to some in-depth analytics, here's what I find useful. Copywriting, content and search

Understanding the Digital Surge in SG I wrote an article for Singapore Business Review about understanding the digital surge in Singapore. For the past years, Singapore has not only grown in economy but has embraced technology for business and pleasure. Here is a part of my article. A relatively small concrete jungle like Singapore is bound to be closely escorted with technological rise, and that’s for a couple of reasons, one of them is public behavior. How to generate more traffic from your B2B Social Media Campaigns Social media is tricky. It can either give you an awful lot of traffic or it can cause long term damage to your reputation. While some marketers are still on the fence with regards to social media’s true power, it cannot be denied that it inherently possesses the potential to brand a business with almost unlimited reach.

How to Create a Successful Landing Page A well-built landing page is one of the most important components of a successful inbound marketing campaign. Landing pages highlight your visitor's problem or need and invite them to take an immediate action to help resolve it. This is where leads are born! So why do some many businesses fail to use them at all? Yes, it’s good to give other pages on your site, like the homepage, a lot of thought. This 2014, Master the Art of Link Building with a 5-Step Strategy When it comes right down to it, link building works in the very essence of marketing itself; not only is link building an incredible way to acquire visibility of your website on authoritative, relevant websites, but it also adds cement in the foundation built upon the relationship that exists between businesses online. That makes link building an essential cog in the business marketing machine, and in the coming year, you as a marketer must go back to their roots and master the of going about building great links to your website. Consider this 5-step strategy proposed by Alison Groves of Raven Internet Marketing Tools:

Make People Click: Tips to make your web content interesting Everyday there are more than 2 million blog posts published, 294 Billion emails sent, 250 million photos uploaded, and 860,000 hours of YouTube videos uploaded. Think of these godlike statistics of interactions happening in the Web everyday as you write down your own blog or upload a picture and video, probably you’ll start wondering how people will ever notice your web contents. How to make people click?