6 Essential Steps for Executing Your Social Media Strategy

The Social Media Marketing Series is supported by Webtrends Facebook Analytics, which provides comprehensive tracking and measurement solutions to help you maximize your ROI. To keep up with Webtrends Social products, follow its blog. It's easy to plan a squeaky clean social media strategy for your business when it's on paper. Thankfully, there are plenty of tools and strategies that can help community management teams communicate with each other, stay on the same page, schedule posts and cooperate with other departments. Before you launch your strategy, consider how you will manage the execution. 1. Don't start your social media process without thinking about what you're trying to accomplish. International development organization Community Lab is striving to be a hub where supporters can learn about how they can make a difference. At local recommendation search engine Bizzy, however, the goal is to promote the brand and its full relaunch. 2. 3. 4. 5. 6. Series Supported by Webtrends

How to Create a Social Media Strategy for Your Business According to the 2010 Social Media Marketing Report , 67% of marketers plan to increase their use of social media channels including blogs, Twitter, and Facebook. As more companies integrate social media into their marketing and communications plans, emphasis needs to be on creating a social media strategy. Without a strategy, you’ll undoubtedly be sucked into a social media time sink. So how exactly do you develop this strategy? It’s easy. The Prerequisite Do you work for a large company? If you’re having a tough time convincing your team that social media needs to be integrated into your marketing plan, then counter any concerns with these responses to common social media objections. It’s important for the organization to understand that testing and experimentation are keys to success. Now let's develop your social media business strategy, shall we? Here are seven key points to consider… #1: Determine Your Goals and Objectives Determine who owns social media. #5: Strengthen Relationships

HSM Global-Madrid featuring Charlene Li Understand Your Customers' Social Behaviors Social media strategy : what, why, how McDonald's Twitter Campaign Goes Horribly Wrong #McDStories No More Résumés, Say Some Firms The Social Media Marketing Blog Social media integration The Social Dynamics model: how to integrate social media in your co... The Social Media ProBook