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From Google Ventures: 5 Rules For Writing Great Interface Copy

From Google Ventures: 5 Rules For Writing Great Interface Copy
For many technology companies, design is mysterious. So when I work with startups, I try to demystify design by talking about processes and skills. The idea is: Design is not a magical creative thing that designers are blessed to do. It's rational and objective, and the components are pretty easy to understand. People are often surprised when I tell them writing is a design skill. I used to work with an excellent visual designer who hated being called a visual designer. At Google Ventures, my partners and I get to try different approaches to design all the time—we work with different startups every week. We think this is pretty amazing—and no one is more amazed than me! (What’s interface copy? 1. Some say short is best. My principle: Clarity is king. • Be specific. • Watch for jargon and abbreviations. • Front-load your labels (i.e., put the important words up front). • Don’t be lazy. These are small things, for sure. 2. Everyone wants to stand out. 3. 4. 5.

http://www.fastcodesign.com/3026463/from-google-ventures-5-rules-for-writing-great-interface-copy

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