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From Google Ventures: 5 Rules For Writing Great Interface Copy

From Google Ventures: 5 Rules For Writing Great Interface Copy
For many technology companies, design is mysterious. So when I work with startups, I try to demystify design by talking about processes and skills. The idea is: Design is not a magical creative thing that designers are blessed to do. It's rational and objective, and the components are pretty easy to understand. People are often surprised when I tell them writing is a design skill. I used to work with an excellent visual designer who hated being called a visual designer. At Google Ventures, my partners and I get to try different approaches to design all the time—we work with different startups every week. We think this is pretty amazing—and no one is more amazed than me! (What’s interface copy? 1. Some say short is best. My principle: Clarity is king. • Be specific. • Watch for jargon and abbreviations. • Front-load your labels (i.e., put the important words up front). • Don’t be lazy. These are small things, for sure. 2. Everyone wants to stand out. 3. 4. 5.

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guide to research Research provides the inspiration, guidance, and validation we need to design great products. From the personal (like interviewing users) to the analytical (like metrics) there’s a continuum of research skills that are essential for design teams. The most effective companies integrate this discipline into their culture and make research a habit. This is our guide to design research, featuring Design Staff articles and other posts we think are important and influential. The big picture From Frog, How To Collect Consumers' Data Without Freaking Them Out Personally, I’m having trouble giving it up. By "it," I mean information about me, details that I’ve worked hard to safeguard and keep private. In fact, the same companies that are now soliciting, or simply taking, my personal data still encourage me to create strong user IDs and passwords to protect my privacy. This can sometimes feel like a conflicting message to the consumer. After working in the product strategy, design, and development industries for nearly 25 years, I’ve seen how relinquishing some of my autonomy can be a good thing. Through smartphones, tablets, watches, Google Glasses, and Fitbits, companies are using my personal data to help me in ways that feel comforting instead of unnerving.

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Skeuomorphism in User Interface Design, What is It? In the last few weeks the debate over skeuomorphism has been getting more and more heated. I would like to make two points for you in this post. First, what skeuomorphism actually is – as I’ve seen so many people not fully understand it – and two some examples of it for you to get inspired by. What skeuomorphism actually is? Skeuomorphism is the imitation of another object by copying its material AND shape AND functionality.