Social Media and Online PR Report | Survey Reports | Market Data There is a newer version of this report available: State of Social Report 2011 Econsultancy's Social Media and Online PR Report, produced in association with bigmouthmedia, is the most comprehensive study of its kind around the strategies, tactics and websites companies are using to harness social media for marketing, sales, customer service and other business objectives. The research is useful for those who want to get an overview of what businesses are doing with social media and enables companies to benchmark themselves in terms of budgets, resourcing, metrics and barriers to success ... plus much more. The 82-page report, also available in summary as a PowerPoint presentation, is based on a survey of more than 800 companies and agencies carried out in August and September 2010. The report, which follows a similar study in 2009, contains year-on-year trend data. The findings are divided into the following sections: Report highlights include: Table of contents
List Of Top Social Media Network Sites | Showcases | instantShif Social Media Networking really important for people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail, blogging, instant messaging, photo sharing and gaming services. Social networking has created new paths to communicate and share information. Social networking websites are being used regularly by millions of people, and it now seems that social networking will be an enduring part of everyday life. This is one of the beat ways we as a society show our growth and our progressiveness. After being researching last few weeks Now we glad to present the List of Top Social Media Network Sites which may help you in sharing information and networking all at the same time.
SparkBugg.com Social Media Metrics Superlist: Measurement, ROI, & Key Statisti Are you using content marketing as part of your digital strategy to grow your business? If so, you're not alone. According to the Content Marketing Institute, the lion's share of marketers (some 92%) report using content marketing. In the fast moving world of digital strategy, things are always changing. What should you expect in 2014 to change in the world of content marketing? Hana Abaza of Uberflip has put together an infographic detailing five key content marekting trends for the coming year. 1. 2. 3. 4. 5. "Are Your Ears Burning?- 20 Tools for Tracking Social Media Mark By Merle Social media websites such as Facebook and Twitter make it easy for people to come together and share opinions, experiences and thoughts on a number of topics. Smart companies understand this and are using the power of social media to connect and inform their customers, and potential customers. Referred to as "Social Media Marketing", it's a smart way to open the lines of communication between you and your prospects. Social media activities run the gamut from Blogging, micro blogging sites such as Twitter, social networking communities such as LinkedIn and Facebook, video and music uploading sites, discussion forums, photo sharing and more. Participating in social media doesn't take a lot of money, but it is very time consuming and businesses want to know that all of this investment in time is paying off. There are many different forms of social media, so it's impossible to use them all. So how do you monitor all the buzz? 1) : A search engine for Twitter.
Khám phá Qwiki - Công cụ tìm kiếm của tương lai - Next web Phần lớn mọi người bắt đầu một ngày online bằng việc tìm kiếm, ví dụ như với Google. Bạn có tìm được kết quả liên quan? Có. Bạn có bị choáng bởi lượng thông tin khổng lồ bạn cần kiểm tra trước khi tìm được thứ mình cần? Chắc chắn! Trong khi rất nhiều web tìm kiếm cố gắng căn chỉnh kết quả để dành chỗ cho quảng cáo, hầu như không có cải thiện nào trong việc hiển thị kết quả. Tổng quan Mục tiêu của Qwiki là luôn cải tiến giao diện thông tin cho người sử dụng. Thay vì đưa ra rất nhiều link với vài từ miêu tả nội dung, hay một trang đơn điệu với hàng ngàn từ văn bản, Qwiki thu hút sự chú ý của bạn với một câu truyện mang tính tương tác cao. Phương thức hoạt động Qwiki không tự tạo thông tin, mà sắp xếp chúng một cách hợp lý. Qwiki Sau khi nhập từ khóa tìm kiếm, Qwiki mất vài giây để tập hợp thông tin cho bạn. Khi chuyển sang một ô khác, tiêu điểm cũng được chuyển và nội dung lần lượt được hiển thị. Bộ điều khiển Qwiki Bạn có thể kiểm soát Qwiki với bộ điều khiển ẩn bởi các dải màu ngẫu nhiên.
4 Myths About Social Media and Business This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. 25% of small business owners said they plan to spend more on social networking in 2010, according to the Ad-ology Small Business Marketing Forecast. Facebook ranked as the most beneficial social network for small businesses, followed by LinkedIn and Twitter, according to the November 2009 report. But despite the enormous growth of business presences on social networking sites, there are still many misconceptions about how best to use social media. Myth #1: Small Businesses Must be on Social Media Ad-ology's study found that 31% of small business owners said they don’t use social media because their customers don’t use it. Warren Sukernek, partner and vice president of strategies at Lift9, said there’s a rush to get on Twitter and launch a blog without a plan. “It’s hard to put a price tag on that,” he said.
"Streams of Content, Limited Attention: The Flow of Information "Streams of Content, Limited Attention: The Flow of Information through Social Media" danah boyd Web2.0 Expo New York, NY 17 November 2009 [This is a rough unedited crib of the actual talk] Citation: boyd, danah. 2009. "Streams of Content, Limited Attention: The Flow of Information through Social Media." In his seminal pop-book, Csikszentmihalyi argued that people are happiest when they can reach a state of "flow." Consider what it means to be "in flow" in an information landscape defined by networked media and you will see where Web2.0 is taking us. As of late, we've been talking a lot about content streams, streams of information. Those who are most enamored with services like Twitter talk passionately about feeling as though they are living and breathing with the world around them, peripherally aware and in-tune, adding content to the stream and grabbing it when appropriate. Those who believe in broadcast structures recognize the efficiency of a single, centralized source. 4) Power.
Cô nàng “thổi hồn” cho gỗ | Vợ & Chồng | aFamily.vn - Chuyên trang Phụ nữ trẻ & Gia đình Trò chuyện với Hằng trong một chiều hiếm hoi Hà Nội tràn ngập nắng, trong căn nhà nhỏ treo dày đặc các bức tranh vẽ, cô gái trẻ 8x say sưa nói về niềm đam mê của mình: Làm búp bê từ gỗ. Giọng nhỏ nhẹ, Hằng kể: “Ngay từ nhỏ, mình đã thích làm, và sáng tạo những gì liên quan đến nghệ thuật. Mình thích búp bê nghệ thuật (art doll) ngay từ lần đầu tiên trông thấy chúng ở triển lãm. Sau khi xem một triển lãm búp bê Nhật Bản, Hằng đã rất thích và thử làm, cô nhận thấy đây là một sự dung hòa giữa cả hội họa và điêu khắc, mỗi một tác phẩm thật sự đòi hỏi sự sáng tạo không ngừng, chứ không chỉ đơn thuần là những tác phẩm hoàn thiện, đẹp nhưng vô tri, vô giác. Trong tủ trưng bày các tác phẩm của mình, điều dễ nhận thấy nhất là các tác phẩm về đề tài trẻ em. Chỉ tay vào tác phẩm hai bé gái hái sao, Hằng hồ hởi nói: “Rất nhiều các tác phẩm của mình đều lấy cảm hứng từ những kỉ niệm tuổi thơ. Hành trình khó nhọc để khẳng định được đam mê Họa sĩ Trần Thu Hằng là nghệ sĩ Art doll hiếm hoi ở Việt Nam.
ROI: How to Measure Return on Investment in Social Media inShare62 What follows is the entire version of my recent post on Mashable, “The Maturation of Social Media ROI“ Over the years, Social Media experts attempted to redefine ROI for a new era of influence. The debate over ROI inspired certain brands to cannonball into popular social networks to join the proverbial conversation without a plan or strategic objectives defined. But that was then and this is now. In 2010, we enter into a new era of social media marketing, one based on information, rationalization, and resolve. Business leaders simply need clarity in a time of abundant options and scarcity of experience and answers. Over the years, we explored ideas, driven by a passionate desire to find new meaning and vindication in uncharted domains. ROI: The Return on Ignorance Where the “I” in ROI represents return on investment, marketers have also explored ancillary elements to address the socialization of media, marketing, and the resulting dynamics of engagement. Adaptations included: Tags:
Designing Social Interfaces: Overview and Practical Techniques - Advertisement The standard approach to interface design is to craft a channel that allows you to easily and efficiently control hardware or software; it’s all about the interaction between people and computers. But today, the two entities on each side of the user interface are changing: it’s no longer about people interacting with computers, but rather about people interacting with people through computers. This is the nature of the social Web. In essence, we control the flow of user interaction on our websites. “Small software implementation details result in big differences in the way the community develops, behaves and feels.” — Joel Spolsky, More Joel on Software In this article, we’ll demonstrate the power of social interface design and what it can do for you, using several practical examples. Social Interface Design Techniques User points and Badges Achievement, and more importantly, the feeling of achievement, can play a big part in social websites and games. Reply Notifications (al)
Three reasons why the “experts” are wrong about social media mea There is an argument around the blogosphere that is DRIVING ME CRAZY. When it turns to the topic of measurement and social media marketing, many “authorities” flippantly rely on the “double standard” argument — If you’re trying to measure the value of SM, you might as well measure the value of a cell phone, the company car and the receptionist. One popular blogger and author recently said if your manager asks for the ROI of your social media initiative, you should ask him for the ROI of his pants. Their point is that you just need to accept the social web as something ubiquitous and necessary, so why worry about it? This is lunacy. 1) Never get caught with your stats down Let’s examine the argument that you don’t measure the value of a company car, or email so insisting that we measure social media is a double standard. At some point in the life of every company, there will be a financial imperative to slash overhead costs. 2) The fallacy of free 3) Measure what you treasure
13 Essential Social Media Lessons for B2B Marketers from the Mas This series is supported by the MarketingProfs B2B Forum, where you'll learn the ins-and-outs of social media as part of your overall B2B marketing mix. Register today! Social media marketing might feel simple for the B2C crowd, but with B2B, it's an entirely different beast. Businesses are entities that are not entirely social — and certainly don't do the immediate impulse buy like the typical consumer. We asked several "masters" about their number one B2B social media tip and included them below. 1. "B2B is more P2P - people to people. 2. "Content is my best B2B social media lesson. 3. "My best B2B social media lesson was … learning to quickly get clear on what I wanted to accomplish with social media, so that I didn’t spin my wheels. In the B2B world especially, it's crucial to step back and look at your business and who your target customer is. Here’s why. 4. "B2B professionals often only look within their niche and sometimes fail to borrow from the consumer world. 5. 6. 7. 8. 10.
How Small Businesses Are Using Social Media for Real Results The Real Results series is supported by Gist, an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies. See how it works here. Social media can be a scary prospect for small businesses; unlike traditional marketing methods, it puts part of the message in the hands of the customers. But while it's easy to be concerned that the message will go the wrong way, the benefits can outweigh the risks if you use the available services wisely. The most obvious benefits are increased customer loyalty and engagement. We spoke with small business owners and social media managers around the world who have successfully used social media to increase business performance, and we asked them for their stories and their tips. It's About Relationships, Not Pitches Blatz Market & Liquor's Joe Woelfle employs a similar strategy. Social Media Exposure: Better Than Ads and Cheaper, Too