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The Internet Is Making You Smarter, Really In his new book, “Smarter Than You Think,” journalist Clive Thompson argues that the digital revolution – from search engine sophistication to status update proliferation – is actually dovetailing with how the human brain naturally works to make us better thinkers. Thompson is no latter day Cassandra (or, for that matter, Nicholas Carr), warning that new technology will rob us of our capacity to concentrate, create or text in complete sentences. A technology reporter for Wired and The New York Times Magazine, he is an enthusiastic and optimistic cheerleader for new technology. Thompson recently spoke with Digiday about how new technology is changing the way we think, learn and remember – and why that’s a good thing for brands and people alike. Excerpts:

Pros & Cons of Using Blog Posts for School Announcements On Tuesday I assessed the pros and cons of using social media for school announcements. The next day I did the same for text messaging. Yesterday, I broke-down the pros and cons of emailing school announcements. To wrap-up the series let's take a look at the pros and cons of using blog posts for school announcements. Blog platforms: If you are only using your blog to post announcements about your school or classroom, you have plenty of options for a blogging service. The Ultimate Sports Bottle We thank you very much for helping contribute to our first Kickstarter campaign for the Ultimate Sports Bottle. Our preliminary results for the costs to create this project were very expensive and caused many logistical issues. We have altered the design and processes and are happy to say that the cost for the molds has halved and price per part has also halved! Therefore we would like to reduce the price of the bottle by at least $10!

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Pros and Cons of Using Social Media for School Announcements When used correctly social media can be a fantastic aid in spreading the good word about your school. As I wrote in my post about socializing school events with social media, social media can be very helpful in building a positive feeling of community around your school too. On the other hand, social media isn't always the best way to share news about your school.

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