SEO: The Free Beginner’s Guide From Moz Welcome to your SEO learning journey! You'll get the most out of this guide if your desire to learn search engine optimization (SEO) is exceeded only by your willingness to execute and test concepts. This guide is designed to describe all major aspects of SEO, from finding the terms and phrases (keywords) that can generate qualified traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. The world of search engine optimization is complex and ever-changing, but you can easily understand the basics, and even a small amount of SEO knowledge can make a big difference. Free SEO education is also widely available on the web, including in guides like this! (Woohoo!) Combine this information with some practice and you are well on your way to becoming a savvy SEO. The basics of search engine optimization Ever heard of Maslow's hierarchy of needs? Here's what it looks like:
Creating 301 Redirects With WordPress (and How it Boosted Our Traffic!) Redirection allows you to forward one URL to another. It’s a handy way of sending both users and search engines to a different URL from the one they originally requested, and allows you to preserve your search engine rankings for a particular page. It’s also a useful way to preserve the “link juice” of your old, out-of-date content by simply redirecting old pages or posts to new ones with new information. In this post, we’ll look at 301 redirection, some methods you can use to help keep your site content fresh for SEO best practice, and how we’ve used 301 redirection on our blog to increase traffic. What is a 301 Redirect? There are three main kinds of redirects: 301, 302, 307 and meta refresh. A 301 is a permanent redirect and, according to Moz, this type of redirect passes 90-99 per cent of link juice (ranking power) to the redirected page. The number 301 refers to the HTTP status code, which informs search engines that a page has been moved. Why 301 Redirect? To redirect a single page:
Stopping Referrer Spam In this blog post we explain what is Referrer spam, this new kind of spam that has recently appeared on the Internet. We also provide solutions to stop it and preserve the quality of your analytics data. What is Referrer Spam? Referrer spam (also known as log spam or referrer bombing) is a kind of spamming aimed at web analytics tools. Here is an example of referrer spam in action: Half of those referrers are spams, here are some well know spammers that you may have seen in your logs: buttons-for-you-website.com, best-seo-offer.com, semalt.com… The benefit for spammers is that their website will appear in analytics tools like Piwik or Google Analytics: public analytics reports (or logs) will be indexed by search engines: links to the spammer’s website will improve its rankingcurious webmasters are likely to visit their referrers, thus bringing traffic to the spammer’s website How to deal with Referrer Spam? Referrer spam is still new and analytics tools are all handling it differently.
Top 7 SEO trends you need to follow to succeed Between the Panda, Penguin, and now Hummingbird Google algorithm updates, if you aren’t following the SEO trends, you may see a significant drop in traffic, rankings, and overall conversions. Google has made a large push to mobile as a major element of SEO and the recent algorithm changes have made it evidently clear: they aren’t finished yet. In the past 3 years alone, SEO has gone through some significant trends and we’ve seen a lot of methods completely fade away. Here are the current SEO trends in 2015: Mobile The time has come for mobile devices to take over the world…well, at least the search engines. With this trend, it’s becoming apparent that your traffic, conversions, and even search engine rankings will be directly related to mobile friendliness. Mentions Mentions are when another company’s website or social media account mentions your brand in their content. Social Link Quality Every year it seems that link building undergoes major changes. Long-tail Keywords User Experience Mobile
Humans.Txt Generator 4 Cool Competitive Analysis Tools Every Digital Marketer Should Use Want to win online? Then there is a lot you can learn from your competitors’ digital marketing strategies, especially those that are currently outperforming you online. Gaining an in-depth understanding into the key strategies being used by your top performing competitors can provide you with the insight and knowledge you need to gain a competitive edge. “If you want to achieve success, all you need to do is find a way to model those who have already succeeded” – Tony Robbins It’s not about reinventing the wheel, its about modelling the leaders in your field so that you can emulate or even surpass their results. In this post, I’m going to review a few of the best paid and free competitive analysis tools that will help you discover and analyze your competitors’ strategies. 1. SimilarWeb has become a staple tool for competitive analysis. All Visits – Use this report to see your competitor’s estimated traffic in the last 6 months from all channels. 2. 3. 4. Wrapping It Up 498inShare
Comment gérer sa pagination pour le SEO ? - Game Of Seo La pagination a toujours soulevé beaucoup de questions d’un point de vue SEO. Faut-il laisser Google voir mes pages paginées, doit-il les indexer,… Il est difficile d’apporter une réponse globale, tout dépend de la structure de votre site et bien sur, comme souvent en SEO, il n’ a pas de règle absolue. Bref si vous cherchez une réponse toute faite, passez votre chemin, par contre si vous cherchez des pistes pour faire murir votre reflexion sur ce sujet, cet article est fait pour vous. L’objectif de la pagination d’un point de vue SEO L’objectif principal de la pagination est de permettre aux internautes et au crawler de découvrir tous les contenus du site. La pagination permet également de limiter la volumétrie de contenu sur les pages listes : Sur de gros sites, il est impensable d’afficher tous les items (produits, articles,…) dans une page de liste. Inconvénients Si vous avez beaucoup d’items et peu de catégories, vous risquez d’avoir beaucoup de page de pagination. Infinite scroll
How to Remove Numbers from WordPress URLs Recently one of our readers emailed us asking the question how to get rid of numbers from WordPress post and page URLs. By default, WordPress uses post IDs (numbers) instead of pretty keyword text in the URLs. This is bad for SEO. Video Tutorial If you don’t like the video or need more instructions, then continue reading. Permalink URL Structure WordPress has built in support for SEO friendly URL structure. WordPress will now automatically change URLs for all your previous posts as well. Custom Slug Even though you are using Pretty Permalinks now, you may still want to get rid of numbers in your post URL. Remember, WordPress chooses the text to display in URL from your post’s title, so if your post does not have a title, then WordPress will use the post’s ID in the URL. Just below the post title, you will see your post’s URL with an Edit button next to it. Note: you can only add letters, numbers, and dashes in the URL slug. Duplicate Posts and Pages
How to Feedback sent successfully Thank you for your valuable feedback. We will use it to make piwik.org even better. How do I make Piwik faster? By default, Piwik reports are processed when you request them in the User Interface. Please see How to setup auto archiving of your reports every night? to automate the generation of Piwik reports. If you are running Piwik analytics for a high traffic websites (or hundreds of them), see our guide Optimize Piwik server for speed. How do I migrate a particular website in Piwik to a different Piwik installation? You can use the SiteMigration plugin to move a website (and its data) to a new Piwik instance. How do I import Google Analytics data in Piwik? It is not yet possible to migrate your Google Analytics data in Piwik easily. How do I White Label Piwik, to change the Logo, the Colors, add custom widgets, etc. We offer an integrated solution for users who wish to customize Piwik, called the White Label plugin. For example take this URL path: hello.html? . . . ? .
Qlue Sitemap Quick Start Guide - Qlue Joomla Extensions 1.What is Qlue Sitemap? Qlue Sitemap is a simple and lightweight component that collects information from your Joomla! website to generate a basic sitemap. It allows you to display an HTML and XML version of your sitemap for both users and robots. 2.Quick Setup Qlue Sitemap is almost ready to go as soon as you install the Joomla! Navigate to the plugin manager Enable all "QMAP" plugins (Menu, Category and Article) Navigate to Components > Qlue Sitemap Click 'New' Enter a memorable and relevant title. Now that Qlue Sitemap is ready to go, you just need to setup a new menu item which displays the html version and you're done. To view the XML version of your sitemap for search engine submission, navigate to the HTML sitemap you have just created and add the following to the end of the URL: ? 3.Help If you encounter any problems whilst using Qlue Sitemap visit our FAQ and Knowledgebase for help.
Balise meta robots - Robots.txt Note : la balise meta robots n'a pas les mêmes objectifs, les mêmes effets et ne s'implémente pas de la même manière que le fichier robots.txt. Néanmoins, ces deux méthodes étant très liées, nous les expliquons toutes les deux sur ce site. Le fichier robots.txt contient des instructions pour les moteurs de recherche, identifiés par leur User-agent, pour les avertir des répertoires qu'ils peuvent (Allow) ou ne doivent pas explorer (Disallow) et également leur fournir l'adresse du fichier sitemap.xml. Même si les robots d'indexation ne doivent pas explorer certaines pages web, ces pages peuvent néanmoins ressortir dans les pages de résultats de recherche de moteurs de recherche (SERP). Avec la balise meta robots, vous pouvez vraiment empêcher les moteurs de recherche d'afficher dans leurs résultats les pages que vous ne souhaitez pas voir apparaitre. Qu'est-ce que la balise meta robots ? Exemple de balise meta robots : Liste de toutes les instructions meta robots existantes Google Bing Yahoo!
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