Collaborize Classroom - Online Education Technology for Teachers and Students In-Depth Look Inside the Twitter World Turn Social Intelligence Into Smart Crisis Prevention Find out how to prevent a social media crisis and protect your brand's reputation with your most powerful PR tool: social intelligence. How to Get Social Media Influencers Talking About Your Brand 6 tips to help you identify and build strong relationships with social influencers. How to Track Social Media Buzz Are you looking for buzz in all the wrong places? 8 Ways to Build Your Brand with Social Media Quick tips for using social media to strengthen your company's brand. 6 Best Practices For Influencer Marketing Getting the right people excited and talking about an organization's products or services has always been one of the best ways to improve brand recognition, expand customer base, and ultimately drive more sales. 5 Tips For Setting Measurable Social Media Goals Too many companies dismiss their social efforts as a failure, simply because they don't know what success looks like.
The Location Based Audio Platform Social Media Optimization: SMO is the New SEO – Part 1 | Brian Solis inShare18 Originally published in the Shutterstock newsletter as a two-part series…Part I To keep things consistent, I didn’t change the headline. However, for the sake of reading this post in context, SMO should be part of an overall SEO strategy (SEO + SMO = Amplified Findability in the traditional and social Web) As a brand, publisher, designer, photographer, artist, or filmmaker, the social web is your new distribution channel as well as your portfolio for intellectual assets. This may sound a bit familiar to you; after all, this is the purpose of search engine optimization (SEO) right? However, the technicalities involved with wiring SEO are not the same processes required to boost visibility in social networks like Facebook, MySpace, YouTube and Twitter. A failure to do this could be an enormous loss. This momentous shift in behavior represents an opportunity to connect your value and insight to those who can benefit from it. Continue to Part Two
Make photo and video albums, digital scrapbooks, and slideshows - Beeclip The Future of Public Relations and Social Media This series is supported by Gist. Gist provides a full view of the contacts in your professional network by creating a rich business profile for each one that includes the most news, status updates, and work details. See how it works here. Public relations specialists were some of the first people to embrace the power of social media, and as a result they are often the ones leading the way in the social space, whether they are consulting with clients from an agency point of view or strategizing on an in-house PR team. In the past decade, the Internet has had a huge impact on how PR professionals function. The Future of the Press Release The first press release was created during the fall of 1906 by Ivy Lee, known by some as the founder of modern public relations. During the past few years, we've witnessed a shift towards what some are calling the "social media release." "While I don't believe the press release is dead, it has been transformed, to become this living, breathing thing.
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