background preloader

B2B Lead Generation: Deliver to Delight vs. Dispense

B2B Lead Generation: Deliver to Delight vs. Dispense
What’s the difference between a good business and a great business? Well, a good business is one that makes a profit and is likely to endure the challenges of time and competition. Meanwhile, a great business goes beyond selling – it also aspires to be of service to its clients not only on a transactional level, but on an emotional level as well. People who support your business want your products or services, but they also want your concern. Delivering to dispense: Doing business without a heart Of course, nothing is wrong with generating profit. Sadly, there are businesses that do just that. Why? For a business that lasts, deliver to delight What is it that you want people to think of when they hear your business brand or see it online? Customers and clients don’t just create a perceived reputation out of the blue; they have to see or experience something before they think positively towards a business.

Acquire B2B Financial Leads Better with these Web Tips The financial industry is nothing short of complex. Competition has intensified over the years, prompting decision makers within the industry to enhance their B2B lead generation activities. Generating B2B leads to which one can sell financial services is a lot like completing a jigsaw puzzle of the Eiffel Tower. The pieces should be complete, and missing just one can be maddening to the participants. A complete marketing and sales campaign can secure a satisfying number of sales closes. Online platforms are crucial in the nascent success of every business. Here are some ways that financial services companies can use their web presence for lead generation. Company blogging. Free content. SEO prioritization. Industry tracking.

SEO and Social Media Marketing: A Winning Combo for SMBs? | From a logical standpoint, it’s difficult to see SEO and social media marketing in the same boat. Search marketing is more inclined towards keywords and algorithm, while social is, well, social. But apparently, these two can be integrated to make the most out of content creation, distribution and discovery, particularly for small to midsized businesses (SMBs) that aspire to increase their online presence. According to an Ascend2 report: The most effective SEO tactics for top performers are creating original content (55% vs. 33%), updating website content (43% vs. 42%) and keyword management (42% vs. 29%).The most difficult SEO tactics for those with inferior strategies are external link building (40%), creating original content (40%), keyword management (35%) and social media integration (34%).The most useful metrics for tracking and analyzing SEO performance, across the board, are conversion rate, website visitor traffic and trends, engagement, and search rankings by keyword.

Retargeting: 5 Tactics from Drip Email to Lead GenerationB2B Appointment Setting, Lead Generation, Telemarketing – Callbox Australia Before anything else, let us define drip email: According to Investopedia.com, drip marketing is a strategy employed by many direct marketers where a constant flow of marketing material is sent to customers over a period of time. David Kirkpatrick, Senior Reporter at MarketingSherpa.com provides these 5 tactics for retargeting in multiple marketing channels including email, online advertising and paid search: Tactic #1. Lead nurturing and drip email campaigns are retargeting Lead nurturing campaigns combining content marketing with email, or drip email campaigns based on specific trigger events, may not be discussed in these terms all the time, but both are retargeting tactics. One way retargeting emails can help is with lead generation forms. Tactic #2. In tactic #1 above, the retargeted prospect has already raised their hand enough to provide an email address. Tactic #3. A conversion path looks like this: Home pageFeatures page (a product resource)Plans and pricing pageCart/Billing page

IT Products and Services Lead Generation Appointment Setting When it comes to building relationships with major players in Singapore’s flourishing IT industry, it’s important to stay abreast of current CRM tactics. At Callbox, we take marketing a step further using top-of-the-line business applications and the required expertise to boot. We are proud to have, in our roster of clients, manufacturers, resellers, and licensed specialists of some of the biggest names in IT including SAGE, Microsoft, SAP and Oracle. Our industry-specific expertise allows us to provide solid IT telemarketing and lead generation solutions for providers of information technology products and services through our IT lead generation and appointment setting services. We target prominent decision makers from top IT solutions providers including:

Why it’s a Good Time to Market Mobile Security Solutions in Singapore Nothing but optimistic numbers for the mobile tech market. A comScore report noted a sharp rise in mobile usage, which is expected to surpass desktop and laptop usage by the end of 2015. The Global Web Index, meanwhile, reported recently that smartphones have become increasingly prevalent. It found out that around 80% of internet users rely on mobile devices for various activities such as research, information-sharing and financial transactions. But along with this perceived increase in mobile usage come more pressing threats to data security that would greatly offset the optimistic tides. According to a report by Entrust, cyberattacks have cost mobile users $10 million in financial losses. At this point, many are looking to the software development market for effective solutions to counter spyware, data phishing, and identity theft. The climate for increased mobile data security is something that Singaporean IT and software entrepreneurs must leverage.

The Basic Telemarketing Equation: Qualified Calling List = Qualified Prospects | The ‘profiting’ part of the lead generation and appointment setting scenario only starts when you and a prospect close the deal. But until that point, these ‘prospects’ are mere targets. You basically don’t know 100% what the outcome will be. In essence, that’s what you call a leap of faith. But you need to rely on chance – you can improve your probability of a sale if you start polishing from the beginning of the process. You start with the calling list. The list is the raw ingredient. The point is, plenty of time and effort could be saved if a list is already optimized to include only those which are relevant and qualified. How do you optimize a calling list? It would certainly involve an elaborate and time-consuming process to sanitize a list, especially if it’s a huge one involving several industries. The functionality to categorize prospect information based on history and relevance is very important in any pipeline infrastructure.

Why and When Should You end Your Lead generation Campaigns? Sometimes, we can’t help but feel the need to do everything ourselves. This is most common in with business owners and entrepreneurs who want to save from expenses and try to do their b2b lead generation and appointment setting campaigns by themselves, even though they are relatively new to marketing. Though there are those who succeed, plenty have ended up deciding that they need to start over and ask the help of a reliable lead generation company or a professional appointment setting firm. Thinking about it, when is it time to put a stop to everything you’re currently doing with your lead generation campaign, accept defeat, and start over again from the beginning? This moment is often hard to figure out, or even identify, and some keep dragging on despite dismal results because they don’t want to accept that they failed. But first of all, why should you end your current marketing campaigns? Related Post: Reasons Why Your Lead Generation Campaigns Are Not Working

Quick Fix for Lead Generation Content that isn’t Getting Found | In a typical content marketing lifespan, you cannot avoid getting into a phase when you start wondering why your pieces of great content – those which are with quality and viral potential – are not stumbled upon by your target market. It’s a frustrating time, especially when you’ve become really proud of your content outputs yet they don’t really help in generating leads for your team. Apparently, there’s a whole lot of difference between creating good content and promoting it, and the latter is what ultimately decides the “searchability” of your posts. There are things you could do to effectively promote your content, as proposed by Sonia Simone, co-founder and Chief Content Officer of CopyBlogger Media. From CopyBlogger.com: #1: Build your network Today, tomorrow, next week, and next year, you need to be building your network of web publishers. Those are the bloggers, web journalists, social media power users, and others who have the audience you’re looking for. #2: Make it shareable

Related: