Startups, This Is How Design Works – by Wells Riley Design researchers must think fast and slow Generally, we think of research as the focused, systematic collection of data, over time, in keeping with a given framework or theory. In this view, research is intended to confirm or deny given hypotheses, and incrementally improve our knowledge about a given topic. We know from the book Thinking Fast and Slow, however, that this research approach only serves one type of thinking. Thinking Fast and Slow author Daniel Kahneman tells us that “Type 2” or “slow thinking” is a disciplined, focused, kind of thought that roughly matches the deductive reasoning of the scientific method and other traditional forms of research. But Type 1 or “fast thinking” is less structured, more instinctual, and involves the more reptilian parts of the brain. Design research is both thinking fast, and thinking slow. Gifted researchers engage in both thinking fast, and thinking slow. C. “…You will notice that no one project ever dominates [the files], or sets the master categories in which it is arranged.
Carretilla reparte miles de premios entre sus consumidores vía WhatsApp Carretilla ha puesto en marcha una innovadora promoción a través de WhatsApp con la que pretende repartir miles de premios entre sus consumidores: 3.000 lotes de productos Carretilla gratis. La marca ha desarrollado, en colaboración con la agencia Doubledot, una promoción con la que ofrecerá la posibilidad de que los consumidores puedan ganar al instante uno de los 3.000 lotes de producto en juego. Para participar, estos han de comprar un producto Carretilla adherido a la promoción (Espárragos y Platos Listos) y enviar un mensaje a través de WhatsApp al número (+34) 655606040 con el código promocional que se encuentra en el interior de los estuches de estos productos. De manera inmediata, el usuario sabrá si ha resultado o no ganador. En total, existirán 3.000 momentos ganadores durante todo el periodo promocional.
Margaux l'ergo Beginning Infographics: Information Driven Storytelling Infographics are great—they share ideas and information effectively, work as essential communication tools and let's be honest, they can look pretty cool. Infographics are an amazing way to share new & interesting information with friends & audiences all over. It's the reason why we see them so often—they are a great tool for distilling really complex ideas down into easily digestible stories. Whether you're an experienced designer with a desire to experiment with data, an ambitious student interested in seeing how we work on client projects, or maybe even a non-creative who wants to get some tips on how to better communicate information to their audience—we're here to help you through your own personal journey. What You'll LearnIn this class, we'll take you through the process, start to finish, learning about: Class ProjectWe're going to create a time-based visualization about a day in your life (or something of your choosing)! An easy way to think about this is a timeline.
Don't Build When You Build-Measure-Learn Wizard of Oz To run a "Wizard of Oz" MVP, set up a front stage that mimics a real, working value proposition. On the back-end you will manually carry out the tasks of what would normally be a more automated process for delivering your value proposition. *Check out our new book Value Proposition Design for deeper understanding of how to create these MVPs. Choosing Your MVP Build-Measure-Learn is sequential to how you carry out the actions in the search phase. Start by understanding what you need to "learn". At the early stages of a new venture it’s important to explore numerous MVPs and alternative ways of testing your ideas. What's your favorite high-efficiency, low-cost MVP?
Don’t Make Me Think: 20 Wise Thoughts about Usability from Steve Krug. Design, as well as many other fields, is built upon the works and discoveries of the great professionals. Everyone who wants to be an expert in their craft often seeks for the guidance to learn how to do things right. Various books and articles written by gurus are now in a free access on the internet so those striving at knowledge can find the essential instruction without efforts. We often share quotes and wise thoughts from the best experts in the digital design field in Tubik blog. You can find the short insight into Design Is a Job by Mike Monteiro, Designing for Emotion by Aarron Walter, as well as the set of wise thoughts from typography master Erik Spiekermann. The first edition was published in 2000 and then it was revisited in 2014 making it relevant and useful nowadays. If something requires a large investment of time — or looks like it will — it’s less likely to be used. Accessibility is the right thing to do. If you want a great site, you’ve got to test.
iErgo, le bloc-notes | IHM, Ergonomie & expérience utilisateur. How to Launch a Startup Without Writing Code Have an idea for a startup, but no technical skills to build it? Did you know that some of the world's greatest tech startups were in fact launched with very little technology? These are companies that were acquired for $50-$540 million, or IPO'd. How did they do it? There are tons of online tools you can put together to create a product without writing any code. In this course I will show you how these tools can be used to build your idea and get your first customers. You will learn: Seven code-free tools that you can combine like LEGO pieces to build your productFour types of Wordpress plugins that might save you months of development.How to accept payments online the most professional way possible - in under 10 minutes.How to appear like you hired a full-time graphic designer and built everything in-house.The most powerful technology in the world.... and why you already know how to use it. This course includes: Who is this class for? Entrepreneurs who: Here's why: After completing this course:
Three Ways To Reframe A Problem To Find An Innovative Solution Everything really comes down to solving problems. To be successful and a leader in your field, you not only have to come up with good solutions; you need to be innovative. And that can feel like waiting for lightning to strike. Tina Seelig, author of Insight Out: Get Ideas Out of Your Head And Into the World, has been teaching classes on creativity and innovation at Stanford University School of Engineering for 16 years, and she says most people don’t have a clear understanding of what those things really are. "Imagination is envisioning things that don’t exist," says Seelig. Once you understand this framework, you can put it into action, she says, and the way to innovate is to look at situations from a fresh perspective. Reframing a problem helps you see it as an opportunity, and Seelig offers three techniques for finding innovative solutions: 1. Start by questioning the question you’re asking in the first place, says Seelig. "Refocusing the question changes our lens," says Seelig. 2. 3.
Startups: 5 Ejemplos de Éxito a través del Marketing Digital | Innokabi El Marketing Digital lleva tiempo dando las pautas sobre cómo vender ahora en un mundo online. Desde las empresas más grandes hasta las más pequeñas han comprendido de qué va esta tendencia tan necesaria y han dispuesto gran parte de su presupuesto para incluir técnicas digitales que le ayuden acercarse a su público objetivo. En esta ocasión se expondrán 5 casos de éxito de pequeñas empresas y startups que han entendido la fórmula exacta sobre cómo hacer Marketing Digital sin experimentar el fracaso. En Marketing Digital hay muchos elementos que ayudan a una empresa a ganar visibilidad y reputación en el mercado, en estos casos que a continuación expondremos son 3 los responsables del éxito de estas empresas: Marketing de Contenidos, Marketing de automatización, Big Data y Páginas de Aterrizajes, o como el Inbound Marketing lo ha nombrado, Landing Pages. Negocios online que se han impulsado usando el Marketing Digital 1. Pero ¿realmente quién es el responsable de su éxito? 2. 3. 4. 5.